Tag Archive for: sustainable fashion

Instagram Growth for Fashion Brands: 3 Key Strategies

Instagram Growth

Oh, Instagram… we love it. We love to hate it. And sometimes, we just flat out hate it.

Whether it’s changing algorithms, or limited reach, or the feeling of being on a hamster wheel, Instagram strategy and growth can be overwhelming for new fashion brands.

Every new follower can feel like a struggggggle. 

And just when we feel like we’re in a good place with Instagram Stories, they introduce Instagram Reels.

If you’re someone who has struggled with Instagram growth for your brand, I feel you.

And while I wish I could give you a quick fix to all of your IG woes, I do have three strategies that will make a significant difference in the quality of your following and your ability to grow.

Click the play button below for Instagram growth tips for your fashion brand.

And make sure to tell me in a comment below the video, which of these strategies have you tried and which one are you going to try next?

 

 

 

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Fashion Entrepreneurs, Learn from My Mistake

Fashion Entrepreneurs

“Okay, so! We’re going to publish three episodes a week… I mean, they’re less than 10 minutes long… so we need to keep up the frequency… otherwise people won’t be engaged… it won’t be that bad… we can probably keep this up for months…” 

This is what my inner dialogue sounded like as I was getting ready to launch The Clean Living Podcast back in October.

At the beginning of February, when I released the finale of season one, my best friend texted me:

“Only an INFJ would commit to 35 episodes in a single season.”

(She was referencing my personality type on the Meyers-Briggs.) 

But do you want to know a secret?

I never planned to have seasons of the podcast, or a season one finale, or a break in episodes at all…

So, why the change?

I burnt out.

I ignored my own advice, I overcommitted and it came back to bite me.

If I had planned out the podcast like a normal person, I would have 35 weeks of episodes lined up.

And truthfully, my listeners would have probably appreciated the time lapse in between episodes instead of being bombarded with three every week.

I’m constantly telling my entrepreneurs in Factory45 to SIMPLIFY.

Instead of developing a collection of 12 pieces, simplify to five pieces.

Instead of trying to be on every social media platform, start with Instagram and do it really well.

Instead of trying to source fabric for five different colorways, start with two.

Because this is what simplifying does:

  1. It lowers the barrier to entry. That means the likelihood of you actually getting the project off the ground is significantly higher. It also means you’ll do it quicker and more efficiently.
  2. It reduces the chance of decision paralysis — for you and for your customers.
  3. It saves you MONEY and time.

In fact, it’s very rare that simplifying isn’t the right answer.

So, the next time you set out to design a 12-piece collection, or dominate TikTok, Clubhouse, Instagram, Facebook, Twitter and YouTube, or try to meet the MOQs of five different fabric colors…

Think of me.

Think of me sitting on the floor of my dark closet, chugging water and recording my fifth episode of the day…

It’s true that diamonds are made out of pressure but when it comes to entrepreneurship, you really only need a very solid rock.

 

 

 

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The #1 Reason New Fashion Brands Lose Money

New Fashion Brands

Do you know the number one reason that new fashion brands lose money or go out of business in their first year? 

Manufacturing mistakes. 

From over-ordering inventory to garment construction errors, starting production is the most vulnerable time for new fashion brands.

The brand blames the factory…

The factory blames the brand… 

And when all is said and done, only a fraction of the production order is good enough to sell. 

And both parties lose money.

In the case of the new brand, it’s enough of a loss to put them out of business — before they’ve even started. 

The thing is, it doesn’t have to be this way.

And in this episode, I’m going to tell you why it doesn’t have to end up this way for your brand…

New Fashion Brands

I hope this is helpful to you!

 

 

 

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5 Steps to Becoming an Ethical Fashion Brand

Ethical Fashion

One thing you know for sure: 

You don’t want to create just any ole’ fashion brand.

You want to ensure that it’s ethically-made and prioritizes people and planet.

But what does that mean?

And even more importantly, how do you ensure that ethical labor practices are built into your business model from the start?

Do you ask your factory for a list of wages?

Do you look for safe exits and open windows on your factory tour?

And how do you explain to your customer why your prices are 3X higher than the average fast fashion brand?

With so much greenwashing happening in the fashion space, there are five things you need to do if you want to create an ethical fashion brand.

And in this video, I’m sharing exactly what they are — just click the play button below.

 

 

Enjoy!

 

 

 

LATELY, ON THE CLEAN LIVING PODCAST… 

Listen on Apple Podcasts here | Listen on Spotify here

GROCERY LIST | It’s the first episode of the new year and today’s topic was requested by a listener — she wanted to know what my weekly grocery list looks like and some of the food brands I recommend. So, for today’s episode, here is my grocery list…

TAMPONS | Ladies, we have got to stop putting bleach up our hoo-hahs. “Bleach? I don’t put bleach up there…” you may be thinking. But if you use conventional tampons, you are absolutely putting bleach (among other things) into your vagina 4-7 days per month…

MILK | In the years leading up to the “Got Milk” campaign in the 1990s and early 2000s, U.S. milk consumption was at an all time low. The American dairy lobby knew they needed to do something to stay relevant and survive, so with enough persistence (ahem, money) it convinced the federal government to step in. Here’s what happened…

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3 Podcast Episodes to Help You Build a Sustainable Fashion Brand

Sustainable Fashion Brand

I have something a little different for you this week…

Over the past few months I’ve been doing more interviews on other people’s podcasts. 

Pro tip: this is a great way to spread the word about your own brand or business — podcasts are always looking for new entrepreneurs to feature.

So this week, I’m sharing three different episodes where I talk specifically about the steps to launching a sustainable and ethical fashion brand.

Each one is a little different, highlighting sustainability or crowdfunding or marketing, and I’ve included brief descriptions below to help you choose.

If you’re new to me and Factory45, then listening to one (or all three) of these interviews will help you get to know me a little better — as well as my philosophies and what I teach.

Sustainable Fashion Brand INTO THE WILD // How to Launch a Sustainable & Ethical Fashion Brand with Shannon Lohr (41 mins) 

Listen to this episode if you want to learn the #1 mistake new fashion brands make when launching, how to build an audience, the role Instagram plays for fashion brands and much more. >> CLICK PLAY <<

 

Sustainable Fashion Brand FASHIONPRENEUR TALK // How to Launch an Ethically Made Fashion Brand with Shannon Lohr (23 mins)

Listen to this episode if you want to learn the story about how I got started, the tactical and practical action steps to launching a brand, the common misconceptions about crowdfunding and more. >> CLICK PLAY <<

 

Sustainable Fashion Brand THE PRODUCT-PRENEUR PODCAST // Launching a Sustainable Fashion Brand – Shannon Lohr (37 mins)

Listen to this episode if you want to learn why sustainable fashion is important to consumers, the steps to growing a sustainable fashion brand, pre-selling to fund your launch and more. >> CLICK PLAY <<

 

Enjoy!

 

 

 

THIS WEEK ON THE CLEAN LIVING PODCAST

Listen on Apple Podcasts here | Listen on Spotify here

CANDLES It’s that time of the year when we’re getting all cozied up, maybe lighting the fireplace, pouring a cup of tea and lighting our favorite candle… the smell of petroleum sludge is just the perfect scent for the holidays. Wait what? Before you strike that match, listen to this episode.

LAUNDRY After visiting a friend and her newborn, I went down a rabbit hole of laundry detergent research — starting with a popular brand marketed for babies. In this episode, I’m recommending that you toss the Tide (and others) and switch to these clean detergents instead.

FOOD DYES There is a common ingredient in our food (often associated with sugar) that I think is worth tackling this holiday season — especially since it’s avoidable once you recognize it. So, in this episode we’re talking about food dyes.

clean living podcast

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Factory45’er Medicine Mountain Scrub Co. Launches Sustainable Scrubs for the Medical Community

sustainable scrubs

Sisters Oriana Turley and Golden Rogers joke that they’re just “two hippie-kids taking on the internet.” 

Growing up in Southern Oregon, Oriana and Golden lived a subsistence-based lifestyle, fostered by their parents, as part of the back-to-the-land movement of the early 1970s. 

They grew up without many modern conveniences, and Golden was the first in the family to graduate from college — followed shortly by Oriana, who became a Neurology and Orthopedic Registered Nurse.

Now they are the co-founders of the recently-launched Medicine Mountain Scrub Company.

The duo joined Factory45 in 2019 and as of November 2020, they’ve raised over $36,000 in pre-orders to bring their sustainably-and-ethically-made scrubs to life.

Working with top outdoor apparel designers, a manufacturer in Los Angeles and a network of female artisans, they launched on Kickstarter to pre-sell their first product — The Alpine Scrub Set, the most functional, sustainable and ethical scrubs available on the market.

To celebrate their successful launch, I’m sponsoring a giveaway of The Alpine Scrub Set that I pre-ordered through their Kickstarter campaign. 

We’ll be choosing one medical professional to win a pair of scrubs, valued at $97. And all of the details are on Instagram here: @medicinemtnscrubs.

Given the times, there are so many frontline doctors and nurses who are *especially* deserving of a kind surprise. 

If there is a medical worker in your life who you’d like to be considered for a free scrub set, please tag them on Instagram to enter.

A huge congratulations to Oriana and Golden for exceeding their Kickstarter goal by over $16,000 and bringing sustainable scrubs to the medical community.

And an extra big thanks to all of our frontline workers who deserve more recognition than ever.

 

 

 

Crowdfunding

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Fabric Sourcing: 7 Tips for Successfully Contacting Suppliers

Fabric Sourcing

When it comes to starting a sustainable fashion brand, what’s the number one thing that takes the longest?

Fabric sourcing.

It can take as long as six months to find the perfect fabric and materials for your line.

That’s why, in the Factory45 program, it’s one of the first things we do.

But once you have an idea of the fabric you need, how do you reach out to suppliers so that you actually get a response?

If they’re receiving hundreds of emails per day from entrepreneurs like you, how do you make sure you stand out from the rest?

How do you make it easy for them to help you?

And what exactly do you say to set yourself up for a successful working relationship?

Because here’s the truth: 

95 percent of new designers are making the process harder on themselves and harder on the supplier.

And it doesn’t have to be that way.

So in this video, I’m laying out the 7 things you need to know to successfully contact fabric suppliers so you get a response.

Just click the play button below —

In the comments below the video, tell me: 

Which one of these seven tips are you going to try the next time you’re looking for fabric?

I’d love to hear from you,

 

 

 

P.S. If you’re looking to take your fabric sourcing one step further, I have The Fabric Sourcing Kit for you. It’s full of resources to help you source fabric in 30 days — including a list of my top 10 sustainable fabric suppliers. You can check it out here.

THIS WEEK ON THE CLEAN LIVING PODCAST

Listen on Apple Podcasts here | Listen on Spotify here

LEMON I’ve become a little obsessed with natural ways of boosting my immune system. To be honest, it hadn’t really dawned on me before the pandemic hit how important it is to be preventive and not just reactive about getting sick. In this episode, I’m sharing one little food hack that is as simple as squeezing a lemon. 

HUMMUS In my mind, hummus is the perfect snack — it’s filling, can be spread or dipped onto any number of foods and it’s a great source of protein. So when I saw a study released by the Environmental Working Group about glyphosate levels in hummus and chickpeas, my throat dropped into my stomach.

WATER When I first found out that our Brita water filter wasn’t removing nearly as many contaminants as I thought it was, I went down a deep rabbit hole to find the best water filter at an affordable price. Turns out, the research wasn’t nearly as straightforward as I was hoping it would be… 

fabric sourcing

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What I Learned by Humiliating Myself in Front of 100+ People

humiliating

So, last week’s post really hit a chord with people.

If you missed the blog post on procrastination, you can read it here.

It got me thinking more about the whole concept behind “low barrier to entry” opportunities.

If we could make things easier on ourselves, how much more would we do and get done?

Take for example the speaking engagement I did at Eco Fashion Week back in 2013.

I was flown out to Vancouver and asked to give a 10 minute presentation. I proceeded to walk up to the podium in front of 100ish people and absolutely choke.

Short of having a panic attack and passing out in front of the whole room, it was a complete disaster.

For 10 minutes, my voice was shaking, my face was red, and I could barely breathe or get my words out.

If you’re thinking it couldn’t have been that bad, the emcee asked the audience if they had any follow-up questions for me and not a single person raised their hand.

They wanted me off the stage as much as I wanted to run out the back door.

So, did I write-off speaking engagements for the rest of my life?

No… not exactly.

What I realized is that I’m pretty good at open Q+A-style panels or casual conversations with a moderator or interviewer.

What I’m not good at is solitary speeches or presentations.

So instead of passing up every opportunity for a speaking engagement, I committed to choosing the lower barrier to entry option.

I decided that I would still say ‘yes’ to public speaking, but I would limit my commitment to off-the-cuff Q+A style, multi-person panels or I would take on the role of moderator.

By making that deal with myself, I’ve gotten the chance to have some great speaking opportunities that have allowed me to market my business, meet like-minded people and further my message.

So, let’s say in your case, you hate being on video.

Instead of forcing yourself to do on-camera Instagram Stories, maybe you start a podcast to document your entrepreneurial journey instead.

Maybe you don’t feel confident about your writing skills so you’re hesitant to start a blog. If you love being on video, then you could start a YouTube channel instead.

Let’s say you clam up when being interviewed, maybe you ask the interviewer to send you the questions ahead of time so you can plan out your answers.

In 99 percent of cases, there is always an easier alternative that will better set you up for success.

That’s not to say you can avoid discomfort or vulnerability 100 percent of the time.

There will surely be some cringe-worthy or embarrassing moments.

I remember last year when I was hosting an Instagram Live for Maker’s Row. It was a 30-minute live session that required me to be alone on camera, sharing my tips about apparel manufacturing to their Instagram audience.

In the middle of my talk, something caught in my throat and I started to choke — for real.

I couldn’t get my words out because I was too busy coughing and drinking water in a fit of panic.

Again, this was a live session and no one else was on video with me, so it was quite literally an audience of people watching me gag for air.

So embarrassing.

But you know what?

I had five or six other Instagram Lives with Maker’s Row that went really great. 

And I had over 20 people join Factory45 this year because they found out about me from those Maker’s Row live sessions.

Imagine the opportunity lost if I had decided to completely write-off Instagram Live because of the fear of that embarrassing moment happening again.

There are so many instances in entrepreneurship when things don’t go as planned and the only thing we can do is learn, adapt and try again.

As in life, you will miss out on some pretty great experiences by not attempting them at all.

So, I’ll ask you again — what is one thing you can do today to take more action by choosing the easiest route to get there?

And if things don’t go exactly as planned… 

How can you learn and adapt, so it goes better when you try again?

 

 

 

THIS WEEK ON THE PODCAST

Listen on Apple Podcasts here | Listen on Spotify here

NATURAL IMMUNE BOOSTERS It’s more important than ever to strengthen our immune systems and gut health. In this episode, I’m sharing three cheap and easy foods to add into your cooking that will naturally boost the immune system of you and your family.

FRAGRANCE When my son was an infant I worried like most new moms do. Was he getting enough calories? Was he sleeping enough? Would he ever eat solids? But as I’m sharing in this episode, I worried about one thing in particular…

PSA Back in September, I attended CleanCon — a virtual conference hosted by the Environmental Working Group — that was focused on clean beauty and personal care products. Throughout the event, there was one message that I kept hearing over and over…

CTA-YouTube

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How to Take More Action by Doing Less

more action

Lately, I’ve been thinking about why it’s so hard for some people to take action.

This is, by far, the biggest obstacle I see stopping entrepreneurs from getting a business off the ground.

We fall victim to procrastination — which in essence, is fear.

When we’re afraid of doing something, or afraid of the potential result of doing something, then we stop ourselves from taking action.

The threat of what could happen paralyzes us from doing anything at all.

Personally, I have 99 problems but taking action isn’t one.

So I’ve been trying to analyze what it is about my strategies or methods that empowers me to move forward on an idea even if I’m scared or unsure of the outcome.

And I was able to boil it down to two things.

The first one is confidence. 

Because I’ve taken action on enough ideas over the span of my life, I’ve built up the confidence to take action on the next one.

I recognize that this stems from a position of privilege, but it’s true nonetheless. 

Even though some ideas haven’t worked out, I’ve still been able to maintain the confidence from the ideas that have.

The second method is more interesting and was less obvious until I listened to a podcast with a behavioral scientist who studies habits. 

When I think about most of the ideas I’ve taken action on, they all have one thing in common:

I’ve chosen the lowest barrier to entry.

Let me give you an example.

When I created the Factory45 program for the first time in 2014 I didn’t have the fancy portal and online content that I have now (six years later). 

I started with Google docs, a free Basecamp account and Apple Keynote (or PowerPoint). 

If I had tried to create the customized WordPress site or high production videos that I have now, it would have been too overwhelming and expensive as a jumping off point.

This sense of overwhelm applies to so many things you may be facing: getting your social media going, setting up a website or launching a first collection.

So, what’s the lowest barrier of entry you can take?

Focusing only on an Instagram account instead of managing Instagram and Facebook and Pinterest and SnapChat and TikTok.

A simple above-the-fold landing page instead of a full-on website.

One signature piece for your launch instead of seven pieces.

What I’ve discovered through personal experience is that it almost always works out better by paring down, simplifying and making things easier for yourself.

This has applied to my entrepreneurial journey back in 2010 when I was starting my sustainable fashion brand up all the way through last month when I launched The Clean Living Podcast.

Nearly every example I have is a testament to doing less — not more.

And not-so coincidentally, the podcast I mentioned about forming habits confirms that. 

After surveying 40,000 people, the research found that successful habits are formed by taking the smallest action possible.

Want to start flossing regularly?

Start by flossing one tooth every day.

Want to start exercising every day?

Start by doing one push-up every day.

Want to start meditating every day?

Start by taking five deep breaths every morning.

Whether you’re an entrepreneur or someone who wants to improve their oral hygiene, the strategy is the same.

Do less so you can do more.

 

 

 

THIS WEEK ON THE PODCAST

Listen on Apple Podcasts here | Listen on Spotify here

SHAMPOO Personal care is one of the most toxic categories of household products. Shampoo is no exception. What are you actually lathering into your hair every time you shower and why should you be extra careful about the shampoo you use? In this episode, I’m sharing the top reasons to switch to a clean, paraben-free, formaldehyde-free hair care routine.

COOKING OIL Did you know that the oil you use to cook with can impact your long-term health? And it’s not so simple as just switching to olive oil. In this episode, I’m sharing the cooking oils to avoid, the oils to use on low heat and the oils that are safe to use on medium to high heat.

DOGS & GUT HEALTH This episode is uplifting and helpful, especially if you’re trying to convince your partner to get a dog. If you’re already a puppy owner, give that pooch a big kiss on the mouth because this episode is for you.

CTA-Factory45 SHOP

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Apparel Manufacturing: What You Need to Know

First, thank you so much for your support in spreading the word about The Clean Living Podcast last week!

I know most of you follow me because you’re looking for help in launching your sustainable fashion brand, so I really appreciate your patience as we paused “fashion related” content this past month.

But let’s get back to it, shall we?

I have three new YouTube videos for you below about product testing, legal protection and “Made in the USA” — pick your own adventure : )

 

Apparel Manufacturing[NEW] You spend years dreaming up the perfect apparel product. You spend months meticulously creating it. You tweak and stitch and hem and haw over it until… It’s perfect. But have you tested it to make sure it’s also perfect for your customer? In this episode, I’m sharing the two most important phases of product development.

Apparel Manufacturing

How do you move forward through the production process without your unique product being knocked off? There are the legal routes to help protect yourself, and then there are common sense precautions you can choose to implement. In this video, I’m sharing them with you.

Apparel ManufacturingHow do you create a sustainable fashion brand that’s made in the USA? While navigating the world of sewn manufacturing may be new and probably a little intimidating, there are ways to set yourself up so that you don’t come off as a “newbie.” I’m sharing five tips for creating a “made in the USA” apparel company. 

THIS WEEK ON THE PODCAST

Listen on Apple Podcasts here | Listen on Spotify here

CLEANING SUPPLIES Have you ever thought about the ingredients in your household cleaning products? Listen to this episode to detox your cleaning supplies.

LIPSTICK When I found out one of my favorite cosmetic products contains a neurotoxin, I was so tempted to turn a blind eye. Instead, I switched to these clean beauty brands… 

TOOTHPASTE Did you know there are ingredients in some of our most popular toothpastes that are actually banned in Europe? Here’s what I did to change my family’s oral care.

Have a great week and don’t forget to VOTE on Tuesday!

 

 

 

factory45 youtube

 

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