Listen on Apple Podcasts | Listen on Spotify You already know that you need an Instagram account for your fashion brand. But with algorithms always changing, the growth, reach and engagement can feel pretty slow and disappointing… in this episode, I’m sharing three key strategies to grow your following as a fashion startup on Instagram. […]
I get email after email from people who have an idea for a clothing line or product but they don’t know how to make it happen. How do I know what fabric I need? How do I create sketches if I can’t draw? How do I organize all of my ideas? And which one should […]
To celebrate the launch of our podcast, I’m starting a new monthly email series to round-up all of the episodes of the past month. This will make it really easy for you to binge the episodes all at once (every episode is less than 20 minutes!) So, without further ado, here’s what we released in […]
Listen on Apple Podcasts | Listen on Spotify If you’re looking for eco-friendly fabrics for your sustainable fashion brand, then this is the episode for you. I’m going to share the pros and cons of six of my favorite eco-friendly fabrics. Resources mentioned in this episode: Free Supplier Email Templates Fabric Sourcing Kit TRANSCRIPT If […]
This week I’m featuring one of our most veteran Factory45 alumni, who has a seasoned record of successfully growing a handmade leather goods company. From tote bags, to billfold wallets to eyeglass cases, LIZ RIDEN pieces are handcrafted in Lancaster, Pennsylvania from American-sourced genuine cowhide as a byproduct of the meat industry. Founder Liz Frandsen […]
Listen on Apple Podcasts | Listen on Spotify Today we are talking about a topic that is near and dear to my heart — and it’s something that most new fashion founders generally avoid doing. In this episode, I’m sharing four ways to build an audience before you launch your fashion brand. Resources mentioned in […]
The oven was preheating… The ingredients were on the counter… The recipe was in front of me… As I stood face-to-face with the mini muffin tin. It was January 10th – the eve of my son’s birthday – and that could only mean one thing: The 4th annual Great Muffin Fiasco. That’s right, since 2019, […]
Listen on Apple Podcasts | Listen on Spotify In last week’s episode I talked about entrepreneurship, resilience and the importance of getting comfortable with failure. I argued that resilience is a skill that can be practiced. I also argued that, for most of us, it’s a necessary reprogramming if we learned to avoid failure growing […]
If you’ve ever felt like “Kickstarter isn’t right for my brand” or “I don’t get enough traffic to my website…” Then you are in for a treat this week. Candice Munro, the founder of Buttercream Clothing, is going to share how she launches new products on Instagram and other “virtual pop-up” platforms. If you’ve heard […]
Listen on Apple Podcasts | Listen on Spotify Back in 2010, I was starting a fashion brand that was sustainably and ethically made in the USA but at the time, I didn’t have any experience in fashion or manufacturing. I was a journalism major in college, my then-cofounder was a business major so when we […]
