Entries by Shannon

How to Use Blogging to Make Sales as a Fashion Brand

What do you think of when I say the word, “blog?” Is a blog something you’ve thought about starting for your fashion brand? If not, do you know how you can strategically use blogging to create a customer-base and make sales? It was with the help of a blog that I personally raised over $64K […]

How to Grow Your Fashion Brand Using Instagram

As you start to build an audience for your fashion brand, one of the things you might be wondering is: Do I have to be on every social media platform? From Facebook to Twitter to TikTok, it’s normal to feel the pressure that you have to do them all. But I’m here to tell you […]

LIVE Workshop: Start Your Sustainable Fashion Brand

If you’re building your sustainable fashion brand this year, I’d like to officially invite you to a 4-day online workshop I’m teaching for free. Over four days, I’m going to help you remove the barriers holding you back and get you clarity and confidence in starting your own sustainable fashion brand. It starts on Tuesday, […]

How to Effectively Use Email Marketing as a Fashion Brand

What’s your most important marketing asset as a fashion brand? And often the most underused? It’s your email list. It’s the people who subscribed to hear more about your brand and buy from you. And the truth is, most fashion startups aren’t using email marketing as often or effectively as they could be. Yes, it’s […]

How to Build a Following *Before* You Launch Your Fashion Brand

Here’s a mistake I see happening in the fashion startup space all. the. dang. time. The designer spends months sourcing fabric, getting samples / patterns made and interviewing production partners. Until finally, their supply chain is set up and they’re ready to launch. Except for one little problem… They don’t have an audience to launch […]

5 Things You Must Do After Choosing Your Clothing Manufacturer

Let’s say you’ve found the clothing manufacturer you want to work with to produce your products… You think it’s going to be a great fit. You have a good feeling about their communication style. And all of the personal references were stellar. Now what? What questions do you need to ask before signing a contract? […]

How to Make Every Clothing Manufacturer Want to Work with You

You know the expression, “The customer is always right.” Well, I’ve worked in two industries where I don’t believe that phrase applies. The first one is bartending. (Spend 15 minutes pouring drinks at 1 am and you'll know what I mean…) The second one is clothing manufacturing. Why? Because when it comes to new designers, […]

How to Effectively Negotiate Minimums with Fabric Suppliers

Here’s a scenario that happens all too often: You find the perfect fabric for your product or collection — it has the perfect drape, the perfect weight, it’s made from the perfect fiber… It’s 100 percent the fabric you want to use until… The supplier says: “That fabric has a minimum order quantity of 1,000 […]

How to Source Sustainable Fabrics for Your Fashion Brand

Do you know which part of building a fashion brand takes the longest? Fabric sourcing. In some cases, finding the perfect fabric can take six to 12 months. Why? Well, not only are there tens of thousands of different fabrics on the market but in some cases, you’re looking for a needle in a haystack. […]

How + Why You Need a Unique Selling Position as a Fashion Brand

Can I share something I’ve noticed about fashion startups? After 10+ years working in this space, there is something different about the startups that succeed and the ones that never really get started. The fashion brands that launch, make sales and grow those sales, started out with one specific thing: A clearly defined problem that […]