Will a Kickstarter campaign work for your fashion brand? This is one of the most common questions holding people back from using crowdfunding to launch their brand. Whether you have one signature product or a full 10-piece collection, today I’m going to show you that it’s absolutely possible to raise money for your brand no […]
What do you get when you pair two style-obsessed women with a shared passion for sustainability? You get a womenswear brand with bold colors, custom-designed prints and fashion-forward silhouettes. Meet Left Edit, essentials that make an impression. You may recognize Kestrel Jenkins as a longtime sustainable fashion advocate and the voice behind the Conscious Chatter […]
For the past three nights, I haven’t been able to fall asleep. (Sleeping is one of my best talents, so this is highly unusual.) And as I’m laying there, I end up doing the exact opposite of what you’re supposed to be doing when you can’t fall asleep: I start scrolling through Instagram. (I know, […]
As we all know, the internet can be an amazing place for free resources and advice. But it can also be a place of extreme excess and anxiety. With so many resources available to overwhelmed fashion entrepreneurs, which ones should you use and which ones aren’t worth the time? Well, here’s a place to start. […]
This is the final part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here, September’s products here, October’s products here and November’s products here. December has come and gone… but with the holiday break, I didn’t get a chance to share the sixth (and […]
A few weeks ago, a producer for CNBC contacted me about featuring Factory45 on Nightly Business Report’s “Bright Ideas” segment. It was a whirlwind of logistics, falling right around Thanksgiving, but we managed to piece together a story about sustainable fashion, ethical manufacturing and how Factory45 has played a roll in it. The best part […]
On the move? You can now listen to Factory45 blog posts on audio! Just plug in your headphones and click play… My husband tells me I turn everything into “a festival.” This is his loving way of saying I turn everything into a production. Take our Christmas tree, for example. We couldn’t just decorate the […]
This is the fifth part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here, September’s products here and October’s products here. ‘Tis the season for ethical shopping and in case you missed it, Market45 went live on November 1st! Featuring 20 brands that have […]
Black Friday and Cyber Monday… they are THE biggest shopping days of the year in the United States and perhaps like you, I’m inclined to ignore them. The problem? We’ve gotten to a point where small independent brands can’t afford to. While the “shop, shop, shop til you drop” mentality doesn’t align with the business […]
On the move? You can now listen to Factory45 blog posts on audio! Just click the play button below… I talk a lot about your email list being the most valuable marketing asset you have as a fashion brand. If you’re not building your list, then you are missing out in a big way. In […]