Today we are talking about a topic that is near and dear to my heart — and it’s something that most new fashion founders generally avoid doing. In this episode, I’m sharing four ways to build an audience before you launch your fashion brand. Resources mentioned in this episode: Book a call to learn more […]
The oven was preheating… The ingredients were on the counter… The recipe was in front of me… As I stood face-to-face with the mini muffin tin. It was January 10th – the eve of my son’s birthday – and that could only mean one thing: The 4th annual Great Muffin Fiasco. That’s right, since 2019, […]
In last week’s episode I talked about entrepreneurship, resilience and the importance of getting comfortable with failure. I argued that resilience is a skill that can be practiced. I also argued that, for most of us, it’s a necessary reprogramming if we learned to avoid failure growing up. And in today’s episode, I want to […]
If you’ve ever felt like “Kickstarter isn’t right for my brand” or “I don’t get enough traffic to my website…” Then you are in for a treat this week. Candice Munro, the founder of Buttercream Clothing, is going to share how she launches new products on Instagram and other “virtual pop-up” platforms. If you’ve heard […]
Back in 2010, I was starting a fashion brand that was sustainably and ethically made in the USA but at the time, I didn’t have any experience in fashion or manufacturing. I was a journalism major in college, my then-cofounder was a business major so when we were first starting out we followed the traditional […]
If you truly want to be an entrepreneur, then it virtually guarantees you will run into problems — in the beginning, it will probably be on a daily basis. But to reach any level of success, problems require problem solvers. There’s no way around it. In this episode, I’m talking about the main trait required […]
It’s Shannon, here, with a quick announcement… We've launched a podcast! I know, I know, does the world really need another podcast? But actually, when it comes to the fashion education space, there isn’t a lot being offered to fashion entrepreneurs like you… Start Your Sustainable Fashion Brand: The Podcast will offer easy-to-implement, 20-minute-or-less episodes […]
To kick off the year, I’m dedicating this week’s Live Show to pushing past fear. More specifically, how do you push past fear to launch your fashion brand this year? Fear is an emotion that every. single. entrepreneur on the planet deals with. But when we’re first starting out, it’s so much more complicated because […]
You want to start a sustainable fashion brand that’s ethically manufactured and eco-friendly, that’s why you’re here. The question is: Where do you start? What does it mean to be “sustainable” and what are some of the most important things you should keep in mind as you build your brand? That’s what I’m going to […]
This is my last post of 2021 and I have two quick things to share with you! If you missed my announcement last week, we’re launching a new podcast in 2022! Featuring easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make […]
