A few weeks ago, a producer for CNBC contacted me about featuring Factory45 on Nightly Business Report’s “Bright Ideas” segment. It was a whirlwind of logistics, falling right around Thanksgiving, but we managed to piece together a story about sustainable fashion, ethical manufacturing and how Factory45 has played a roll in it. The best part […]
On the move? You can now listen to Factory45 blog posts on audio! Just plug in your headphones and click play… My husband tells me I turn everything into “a festival.” This is his loving way of saying I turn everything into a production. Take our Christmas tree, for example. We couldn’t just decorate the […]
This is the fifth part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here, September’s products here and October’s products here. ‘Tis the season for ethical shopping and in case you missed it, Market45 went live on November 1st! Featuring 20 brands that have […]
Black Friday and Cyber Monday… they are THE biggest shopping days of the year in the United States and perhaps like you, I’m inclined to ignore them. The problem? We’ve gotten to a point where small independent brands can’t afford to. While the “shop, shop, shop til you drop” mentality doesn’t align with the business […]
On the move? You can now listen to Factory45 blog posts on audio! Just click the play button below… I talk a lot about your email list being the most valuable marketing asset you have as a fashion brand. If you’re not building your list, then you are missing out in a big way. In […]
Last week I launched Market45 to start selling some of the brands that have graduated from the Factory45 program. In the build up to launch day I was interviewed by a media outlet that asked me the following question: What have you learned about yourself in launching this new business venture? I know that I […]
This is the fourth part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here and September’s products here. As I mentioned last week, Market45 launches tomorrow, November 1st! Featuring 20 brands that have launched through the Factory45 accelerator program, you’ll be able to shop […]
For over four years, I’ve worked with designers and entrepreneurs to launch fashion brands that are sustainably and ethically made. I’ve had the unique perspective of seeing these brands build their supply chains, think carefully about their business models and bring value to shoppers who are looking for better options. It’s been a ride, and […]
If you’re running a fashion business, it should be no surprise that marketing is a huge part of your day to day. If you want to sell, then you have to promote — right? We know this. It’s on our to-do list. We have a strategy in place for it. But… How often does promotion […]
Alright, podcast lovers, this one’s for you. Read on for my top 5 podcast recommendations in the sustainable and ethical fashion space… MISSION DRIVEN MARKETING BY RISE CREATIVE The Mission Driven Marketing podcast was started by ethical brand strategist Marisa Flacks, founder of Rise Creative. Launching in July 2018, Marisa has hosted guests from high […]