Entries by Shannon

Why It’s Never Been a Better Time to Start a Sustainable Fashion Brand

Yesterday, on the American Fashion Podcast, I joined a panel of fashion industry experts to talk about the repercussions of COVID-19. Everyone shared their perspective from their own little corner of the fashion industry, from luxury to brick-and-mortar retail to supply chain. Some of the panelists were optimistic while others were not. But out of […]

A Rallying Cry for Small Businesses

It took me seven hours to write this post. It’s true, I didn’t complete any other work yesterday.  Monday was even worse (I won’t tell you how many episodes of Peaky Blinders I re-watched…) So before I attempt to pull us up by the bootstraps, I want you to know that I’ve been as distracted, […]

Fabric Sourcing: How to Negotiate High Minimums

When I was starting a sustainable fashion brand back in 2011 I spent close to a year reaching out to fabric suppliers. After months of dead-ends, it felt like we would never find the perfect fabric we needed for our product. Admittedly, our standards were high.  My then co-founder and I were looking for a […]

Meet the Factory45’er Creating Safety Boots for Women in STEM

When Emily Soloby applied to Factory45 in 2018 she had an idea for a sleek, comfortable, all-weather boot for professional women.  As the co-owner of a transportation safety company that she runs with her husband, Emily would often have to run from client meetings to the job site and couldn't find boots that had the […]

When Should Your Fashion Brand Post on Instagram?

For years, I have poured over the timing of seemingly mediocre business decisions. What’s the best time of day to send an email to my list? When’s the best time to post on social media? Which month is the best for launching…? I was in the middle of one of these dilemmas when a Factory45 […]

Fabric Sourcing: How to Determine the Fabric You Need

Here’s an all-too-common frustration I hear from new entrepreneurs who don’t have a fashion background: “There are just too many fabric options — it gives me complete decision paralysis.” One of the first obstacles to overcome as a new fashion brand is how to determine the fabric you need for your product(s). It is completely […]

Meet Me at the Sustainable Fashion Forum in PDX

SUSTAINABLE FASHION FORUM tickets are now on sale HERE! Meet me in Portland, Oregon on April 24-26 for what is sure to be a power-packed sustainable fashion experience. I’m already getting imposter syndrome just looking at the line-up of incredible speakers, but I'm thrilled to be speaking on a panel over the weekend. Whether you’re […]

The #1 Reason New Fashion Brands Lose Money

Do you know the number one reason that new fashion brands lose money or go out of business in their first year? Manufacturing mistakes. From over-ordering inventory to garment construction errors, starting production is the most vulnerable time for new fashion brands. I’ve heard the stories. The brand blames the factory… the factory blames the […]

My Wish for Your Business This Year

The other night I was out for Thai food with some friends and we started sharing our hopes for the new year. My friend, Megan, was telling us about the morning she woke up on the first day of 2020. She said she was lying in bed, mentally preparing to get out from under the […]