How to Launch a Fashion Line Without Fashion School
Can you really launch a fashion line without going to fashion…
Entries by Shannon
The *Most* Important Lesson I Learned in Five Years of Business
Last month, on a whim, I decided to start a YouTube channel. I…
How to Know If You’re Ready to Invest in Your Fashion Brand
So, here’s an unpopular (secretly popular) topic: Money. More…
Introducing the Market45 SS19 Lookbook!
When I launched the Factory45 accelerator program in 2014…
This is Why “Follow Your Passion” is a Myth
There is a lie being told in the entrepreneurial world. It’s a false narrative…
How Successful Fashion Businesses Deal with Competition
I felt like I was going to throw up. My stomach churned and my heart raced as I stared at my computer in disbelief. It had only been six months since I stayed at her apartment, attended a documentary screening together and went out for ice cream with her sister and husband. I thought we […]
Want Your Fashion Brand to Get Ahead? Do This.
What I’m about to tell you is going to sound completely counterintuitive but I swear to you, it is a big reason reason I’m still in business. And it applies to virtually every startup — whether it’s physical products, online products, a service-based business, a subscription business, etc. Start niche. In other words, narrow down […]
5 Secrets to 5 Years of Business
Five years ago, I had no idea what in the world I was doing. I was saying goodbye to my first company and although I knew it was the right decision, I couldn’t help feeling lost. For the first time in years, I didn’t have direction. I tried freelance consulting, writing a book, wardrobe clean-outs, […]
Which “Entrepreneur Type” Are You?
There are three types of entrepreneurs… I’d love to know, which one are you? (There’s a chance to tell me at the end!) Behind door #1, we have Taylor. Taylor is an enthusiast. She can come up with a new business idea every week and her excitement is contagious. She loves dreaming and scheming, making […]
5 Ways to Stand Out as a New Fashion Brand
It’s no secret that the fashion industry is competitive. There are so many brands vying for attention that it can often feel like it’s “all been done.” Especially when you’re starting from zero… as a one-person show… with a limited marketing budget. I feel you. The good news is that there is still plenty of […]