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live show

Back in May, I hosted our first free 4-day LIVE workshop to help you start your sustainable fashion brand.

And to be honest, the response lit. me. up.

You all are creating some of the most thoughtful, innovative and problem-solving products to truly challenge the fashion industry’s status quo.

And I want to continue to help you.

Because the truth is: You don’t need to go to fashion school or get an MBA to start a fashion brand. You — as you are — can actually start a successful business from your home office or nearest coffee shop.

Every year, I see how possible that is through the brands that launch through Factory45.

So, how can we come together even more — not only to start your brand but to change the fashion industry for the better?

That’s why I’m here, that’s why I do what I do and that’s why I want to help you launch your brand the right way, from the start.

So, as a continuation to our free workshop event, I’m bringing you a new weekly opportunity called:

Factory45 Live: The Live Show for Fashion Entrepreneurs

Every Thursday at noon ET, you can join me (for free) as I teach via livestream to anyone, anywhere with an internet connection.

You’ll be able to learn from me virtually about fashion manufacturing, ecommerce marketing, raising money, fabric sourcing, building an audience and so much more.

Just like the workshop format, I’ll be livestreaming about one specific topic — no fluff, no off-topic Q+A, no bait and switch.

It will just be me giving you the best I’ve got for 20-30 minutes in one value-packed live show.

So, how do you watch? There are two options:

  1. Join our free Facebook group here. This is where the party’s at if you have questions, want feedback or are looking to engage with other fashion entrepreneurs.
  2. Watch on YouTube here. I know Facebook isn’t everyone’s cup of tea, so you can also watch the Live Show on YouTube. If you’re choosing this option make sure to go to my channel now and click Subscribe.

Before I go, here’s the last thing I’ll say: when it comes to any free resource, we often don’t make the time for it. It’s human nature to undervalue the things we don’t necessarily “earn.” 

With that said, put this on your calendar and schedule it! If you can make it live at noon ET every Thursday, then it’s always better to show up live… coordinate it with your lunch break!

If you can’t, though, then schedule a more convenient time to watch the replay and commit to it as if it’s live. That’s exactly what I do when I’m on the Pacific Coast and everything happens before my son if off to school : ) 

So, will I see you tomorrow? I really hope so — and I promise to make it worth your while.

 

 


Required Trait

The other day I was watching my three-year-old play with his train set. 

One piece of track… connected to another piece of track… connected to another… 

And then, uh oh.

The last piece wouldn’t fit.

I watched as he struggled to fit the piece, as it kept hitting up against the wall of the table, as he got more and more frustrated.

“I CAN’T DO IT!” he yelled out, red in the face. “IT DOESN’T WORK!”

How many times as an entrepreneur have you felt this?

The web domain won’t connect to the host!

The file size won’t upload!

The email form won’t populate!

The difference being, you can’t throw your computer across the room like you can a wooden train track.

One of the main messages you hear as a parent is the importance of building resilience in your kids.

It’s why you should resist doing things for them or providing the easy way out.

And honestly, entrepreneurship is very much the same.

“Are you calling me a toddler, Shannon?”

No : ) I would like to think the way we respond is more developmentally appropriate.

This message is about resilience.

How can you build more resilience into the day to day building of your business?

When something isn’t working the way we want it to, how can we be more resourceful in finding a solution?

Because honestly, that’s what it takes.

If you truly want to be an entrepreneur, then it virtually guarantees you will run into problems — in the beginning, it will probably be on a daily basis.

But to reach any level of success, problems require problem solvers.

There’s no way around it.

That’s all to say, be the toddler who picks up the train track even after he throws it… 

And tries again.

 


CTA-Factory45 SHOP

Here’s a double-edged sword for you…

Last week, someone told me that she learned more in our free 4-day workshop than she had in six months paying a fashion consultant thousands of dollars.

And while I’m thrilled that she learned so much, it’s unfortunate that this was her consulting experience.

Because here’s the truth: There’s a lot of this happening on the internet right now.

A lot of noise, a lot of people calling themselves experts, a lot of sales pitches… and it’s so hard to know who to trust.

Do you take the self-study course and hope it’s enough to get you through to launch?

Do you pay the extra money for the 1-on-1 consultant and hope they give you the right advice?

Or do you block it all out and decide you’re going to do it all on your own?

Factory45 is the alternative option to all of that.

And the great news is, you don’t have to take my word for it.

Here’s my suggestion:

The full replay of our four-day workshop to Start Your Sustainable Fashion Brand is available to watch HERE.

There’s no commitment and no pressure.

Instead, it’s an opportunity to see for yourself if you align with my teaching style, my strategies and my launch method.

By the end of the Workshop, if you’re intrigued by the idea of Factory45, then you can read all about how the program works here.

Enrollment to Factory45 is open right now and by filling out an application, you’ll get the chance to talk 1-on-1 with an Alumni Mentor about whether we’re the right fit.

The choice is in your hands. You decide. And if any questions come up about anything, I’m just an email away.

WATCH THE WORKSHOP REPLAY HERE >> ( the video links will expire)

I hope to hear from you soon,

 


factory45

applications

Enrollment is now open for the 2021 program of Factory45!

You can apply to join me here.

Over the past eight years, Factory45 has helped aspiring entrepreneurs all over the world launch sustainable & ethical fashion brands the right way, from the start.

I’ve mentored hundreds of people (just like you) who have an idea for a clothing or accessories brand but don’t have a fashion background or feel stuck at a dead-end.

Through Factory45, we work together to source fabric, set up manufacturing and raise money to launch your brand — without any fluff, overwhelm or “extra” (because I know you don’t have time for that).

I invite you to join me here.

If you’re new to the program and what it’s all about, click the play button below to see what it’s like to launch your brand through Factory45.

Get inspired and get ready.

If you’ve been dreaming of starting your own sustainable fashion brand and haven’t known where to start, Factory45 is here to guide you.

Apply to join me here.

 

 

P.S. If there’s someone in your life who has been talking about starting a clothing or accessories business please share Factory45 with them.

Entrepreneurship was the best thing that ever happened to me, and I hope that everyone (who wants to) gets the chance to start their own business.

free workshop

Calling all aspiring fashion entrepreneurs! 

This is your last chance to register for my four-day workshop to Start Your Sustainable Fashion Brand

You can save your seat here.

It’s kicking off on Monday, May 3rd at 12:30pm ET / 9:30am PT, and I’m asking everyone to block off an hour Monday through Thursday so you can start taking action in building your sustainable fashion brand.

If you can’t make the live sessions, we’ll have Watch Parties every night at 8pm ET to watch the replays (but you can also watch them on your own time).

The goal of this workshop is to arm you with the plan, strategy and action steps to:

  • Create a brand above the rest, so you stand out from the competition
  • Build an audience before you launch so you have customers waiting to buy
  • Raise money for apparel production without risking your own savings
  • And learn the Factory45 framework for going from idea to launching your brand

The format of the workshop will be about 30 minutes of straight teaching (by me) — I’ve polished each day of the workshop, so that every minute is value packed.

(This is not one of those pre-recorded webinars that spends half the time selling something.)

Then the second half of the hour will be blocked off so you can start taking action on everything you’ve learned that day by following the prompts in your Workbook.

Everyone who participates in the workshop will also be matched with a Mentor so that you have additional support and can get your questions answered as we progress through our four days together.

I promise, this four-hour commitment will be worth your while and set you up on a path to start, grow and launch your sustainable fashion brand.

Save your seat before May 3rd here.

Questions? Just reply back to this email!

See you soon,

 

 

 


Earth Day

How many Earth Day emails have you gotten today? Hopefully, a lot! 

But here’s the thing, dedicating a day to the Earth doesn’t mean much without action.

And while fashion isn’t the most obvious choice to associate with “going green,” it is one of the biggest contributors to climate change… 

Which makes our sustainability efforts in the fashion industry that much more important.

Will the small indie brands single-handedly solve the fashion pollution problem? No.

But they will, and have, put pressure on bigger brands while helping to educate consumers on why their purchasing decisions matter.

So, on that note, I asked four Factory45 Alumni to share how they “restore our earth” (the theme of this year’s Earth Day) through their sustainable fashion brands:

IMBUED

Imbued's intention from the very beginning has been to use ‘slow fashion’ to support the restoration of our Earth. By setting high standards to use only organic fabrics grown by small farms, eco-consciously sourced plant dyes for fabric coloring, and offering limited collections, Imbued has made a commitment that almost no fashion brand is making. 

Imbued's botanically hand-dyed bandanas and Intention Setting Dye Kits are small but mighty solutions that support the Slow Fashion + Regenerative Farming movements. It’s a way to create more restorative conversations and actions that support our planet. Imbued’s bandanas and dye kits are for The Earth-Wise Human Who Knows…It’s not just a bandana, but a small act of radical change. 

— Kristin Brown, founder of Imbued

Earth Day


NOVEL SUPPLY CO.

Novel Supply Co creates comfortable, gender neutral apparel that doesn’t pollute the environment or harm the people making it.

We use all natural, organic materials and natural dyes and take our products back at the end of life to ensure they don’t end up in the landfill.

We source undyed, organic cotton and hemp fabrics from a Fairwear Foundation member mill and all apparel is manufactured ethically and locally in our hometown of Vancouver, BC. We only do small batch natural dyeing to ensure we minimize our impact on the planet as much as possible.

— Kaya Dorey, founder of Novel Supply Co.

Earth Day


REPRISE ACTIVEWEAR

Reprise makes plant-based activewear, aimed at reducing the amount of plastics in our workout clothing. Our approach for carbon neutrality is to offset our carbon footprint in our supply chain and have a mix of Reforestation, Renewable Energy and Community projects. We’re based in New York and we produce with local manufacturers. It’s really important for us to build that relationship with them and keep everything local. 

— Mary Bemis, founder of Reprise Activewear

Check out Reprise featured on NBC News this week! Click here.

Earth Day


TRUED APPAREL

We restore the Earth through sustainable fashion by using natural fibers. We ensure that our clothing doesn't contribute to plastic pollution by relying on sustainable and low-impact fabrics like Tencel. We also like to think we lead through example and help heighten awareness around conscious consumer choices.

Many people that are drawn to our aesthetic are also very aware of workers' rights, environmentalism, supporting small business (especially women and BIPOC-led businesses) shopping local, and are willing to go the extra mile to do the right thing.

— Melissa Woods, founder of Trued Apparel

Trued


Happy Earth Day, everyone!

 

 

 


Fashion Background

“I’m not a fashion person,” I remember saying to someone a few years ago.

“Wait, but aren’t you, like, in the fashion industry?” they replied.

“I guess ‘technically’… but I don’t follow trends or the latest styles or fashion week or read biographies about Coco Chanel…”

I also don’t have a fashion background or technical education. I was a journalism major in college.

The truth is, I’m far more interested in what’s off the runway than what’s on it.

And while couture gowns are beautiful to look at, I’m more interested in products that solve a problem or fill a gap in the market.

Even better? Products that help to solve the fast fashion problem or provide a more sustainable alternative.

While having a fashion background can definitely be an advantage when it comes to design, sketching and construction, it’s not a necessary prerequisite to launching a successful brand.

A brand that has purpose.

So, if you’re someone who didn’t go to fashion school or work in retail or considers themselves a “fashion person,” today’s video is for you.

I can tell you from nearly a decade of experience why you don’t need a fashion background to launch a fashion brand.

And just a reminder, for fashion and non-fashion people alike, I’m hosting a free four-day workshop in two weeks to help you Start Your Sustainable Fashion Brand this year.

Register for free here and save your seat >> https://factory45.co

Hope to see you on May 3rd!

 

 

 

 


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Create Fashion Brand

In order to build something successful, you have to offer something that people want. 

Pretty straightforward, right?

In my experience, over the last decade of starting my own fashion brand and then helping other people start their own, I’ve noticed two key factors that set apart successful brands from unsuccessful brands. 

And that’s what I’m sharing in today’s video.

I’m also going to be talking about this a lot more during Session 1 of my free 4-day workshop on May 3rd.

To build something truly long-lasting and successful, you have to start with positioning. 

What gap are you fitting into in the market?

What is the hole that you’re filling?

When it comes to fashion, and a massively competitive market, where does your brand fit in?

Spoiler: you can almost always find your place in the market with the right positioning.

If you’re interested in exploring this more on May 3rd you can sign up to the workshop here.

Ready? Click the video below : ) 

Talk soon,

 

 

 

P.S. I’m going live tomorrow in our private group to talk about building relationships with suppliers and factories. Click here to request access so you can join us!


LIVE Workshop

For the last two months, I’ve been working on something really special for you. 

It’s taken a lot of work (more than I thought it would) to make this an irresistible opportunity that I know you will benefit from.

If you’re building your sustainable fashion brand this year, I’d like to officially invite you to a four-day online workshop I’m teaching for free.

Over four days, I’m going to help you remove the barriers holding you back and get you clarity and confidence in starting your own sustainable fashion brand.

It starts on Monday, May 3rd and will run until Thursday, May 6th at 12:30pm ET / 9:30am PT. 

You can look at the full workshop schedule here (scroll down a bit) and RSVP to join us here.

As soon as you register, you’ll get access to our private group where I’ll be hosting the workshop on May 3rd.

Over the past year, I’ve seen so many brands seizing the opportunity to launch a new side project or traditional job replacer and they’re struggling…

My mission and my purpose is to help more people transform the fashion industry and reach their dream of becoming a fashion brand founder.

I’m excited to deliver four hours of immense value and get to know you more.

If you’re in, click here to join me.

Talk soon,

 

 

 

P.S. I’ll be going live inside the group tomorrow (and every Thursday) at 12:30pm ET as a warm-up to the workshop! Register now and you’ll get access to everything we have in store this month : )


Alumni Mentors

Have I ever told you the story of my major career turning point?

I was starting my sustainable fashion brand back in 2010 and my then co-founder and I were making very little progress.

We were building an audience, blogging and growing our email list but we could not, for the life of us, find a manufacturer willing to work with a startup.

It took us a year and a half to find the right factory partner and do you know how it finally happened?

We connected with a more established apparel startup that was willing to take us under their wing.

They introduced us to our fabric supplier, our factory partner and they showed us the ropes inside the manufacturing industry.

That was the turning point. Mentorship.

There is not a single thing (that I can think of) when starting a fashion brand that is more valuable than the guidance of someone who has done it before.

And that’s why I introduced Alumni Mentorship to the Factory45 program last year.

The majority of the feedback I received was, “Being matched up with a Mentor was worth the price of Factory45 alone.”

So, we’re bringing the Alumni Mentors back again this year — in even bigger and better ways. 

And today, I’m introducing the 10 Mentors for 2021 below and over on Instagram here. They are:

  • Crystal Cave, founder of Poppy Row and our new Director of Mentorship
  • Mary Bemis, founder of Reprise Activewear
  • Deanna Cook, founder of LIYA
  • Kaya Dorey, founder of NOVEL SUPPLY CO.
  • Joelle Fontaine, founder of Kreyol
  • Hannah McDermott, founder of Santos Swim
  • Nicki Patel, founder of milo + nicki
  • Laila Potvin, founder of harly jae
  • Stanley Rameau, founder of Paul Rameau
  • Kendall Wilson, founder of Vesta

If you’re starting your sustainable fashion brand this year and want to connect with someone who is currently doing what you want to be doing, then reach out to anyone above via Instagram or Facebook DM. They’d love to chat with you and start answering your questions now : ) 

Next week I’ll fill you in on what else we have going on, but click the image below for a sneak peek!

Talk soon,

 

 

 


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