Effectively research and source the fabric and materials you need to create your apparel product or clothing line.

• Connections to a database of hundreds of suppliers who sell sustainable fabrics and low minimums.
• Strategies to get a response from these suppliers, including exact scripts outlining what to say (and what not to say), so that you can build relationships and start confidently sourcing the materials you need.
• An in-depth understanding of sewn manufacturing, how it works, what you need to know to avoid mistakes and how to efficiently source materials for production.
• An overview of sustainability so you’ll have a clear understanding of what makes a fabric “eco-friendly” and whether it’s the right fit for your product.
• A materials inventory template so you’ll know the exact fabric and materials you’ll need to go into production.
• Training on how to create your sketches and a professional spec sheet — even if you can’t draw!

Identify who your ideal customer is, how to effectively communicate what you sell and learn proven strategies that will get a potential customer’s attention.

• An understanding of smart business principles that will keep you “lean” and out of debt.
• A complete brand strategy that speaks directly to your target market and represents the visual identity of your company.
• A pre-launch strategy that generates customer leads to create ‘early adopters’ of your product.
• Implementation of the #1 most effective marketing tactic for an e-commerce product launch.
• A “traffic engine” that will turn interested customers into repeat customers over time.

Connect with top industry designers, samplemakers, patternmakers and production partners that will help you turn your ideas into prototypes and patterns.

• Connections to dozens of vetted pattern/samplemakers who will work with you to create a “production-ready” pattern and prototype.
• Guidance and resources for navigating the sewn manufacturing industry as an outsider.
• Connections to production partners who will happily work with low minimums and pay a fair and living wage to their workers.
• A cost and budget analysis so you’ll know how much capital you’ll need to go into production.
• A database of resources for sustainable packaging, hangtags and labels.

Ensure that you’ll have buzz around your product launch. You can’t launch to crickets, so you need to learn how to build an audience before you start selling.

• A tried-and-true content marketing strategy that attracts CUSTOMERS.
• A media strategy for reaching out to press outlets so you can launch your product with buzz.
• New social media tactics to connect with your target market and turn them into “early adopters.”
• Implementation of my top 10 proven launch strategies and how to leverage them for your product.
• The marketing strategies you should actually focus on, so you don’t waste time and energy on what doesn’t work.

Test your product at market through crowdfunding and pre-sales. See first-hand how your target market responds to your product and if it makes financial sense to begin manufacturing.

• A complete plan-of-attack for launching a successful crowdfunding campaign that will fund your first production run.
• Direction in creating your video, profile page, rewards system, campaign timeline, and goal amount.
• The insider secrets to creating a fully-funded crowdfunding campaign that most people don’t know.
• Connections to a database of media and press contacts who love covering new products and stories of entrepreneurs.
• An exit plan for going into production without the headache, hassle or stress of not knowing what to do next.

Additional resources that are included in the program

• Daily Office Hours with Shannon
• Lifetime Alumni Access
• Live classes with industry experts
• Accountability Partnership
• Personal Consulting for 6 Months
• Bi-Weekly Q+A Calls
• Two Implementation Months
• Access to start selling on Market45, an ethical fashion marketplace