A Startup Conversation with Factory45 Alumni Liz Riden

This week I’m featuring one of our most veteran Factory45 alumni, who has a seasoned record of successfully growing a handmade leather goods company.

From tote bags, to billfold wallets to eyeglass cases, LIZ RIDEN pieces are handcrafted in Lancaster, Pennsylvania from American-sourced genuine cowhide as a byproduct of the meat industry.

Founder Liz Frandsen graduated from Factory45 in 2018 and was already running her brand, LIZ RIDEN, when she joined the program. She brings a unique perspective on what it means to value community, continued education and opportunity in the sustainable fashion space.

So, join us on Thursday, Jan. 27th at 12:30pm ET for this week’s episode of Factory45 LIVE!

There are two ways to watch:

Stream on YouTube here.
Watch in our private Facebook group here.

Here are some of the questions I’ll be asking Liz, but be sure to bring your own:

How do you market your brand and what are some marketing strategies that have been most effective for you?
You source leather material as a byproduct of the meat industry – what does that mean and why is it important?
Can you share two mistakes made over the years of running your brand that you’ve learned from?

See you on Thursday!