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sustainable fashion

November’s Featured Sustainable Fashion Products

This is the fifth part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here, September’s products here and October’s products here.

‘Tis the season for ethical shopping and in case you missed it, Market45 went live on November 1st!

Featuring 20 brands that have launched through the Factory45 program, Market45 is a platform to shop sustainable and ethical fashion, all in one place.

You can use code MARKET45 on all orders and receive 10% off your total purchase.

Now keep reading for November’s featured sustainable fashion products:

BE KIND VIBES | “TO THE SEA” T-SHIRT

Founded by Factory45’er Matt Hickey, Be Kind Vibes is ethical apparel for the conscious adventurer. What started as a message to be kinder to the planet, BKV has evolved into a lifestyle brand that promotes kindness, unity and positivity.

The “To The Sea” tee is made in the USA from 50% organic cotton and 50% recycled polyester. It’s a tribute to Mother Ocean and a reminder to think consciously about how we treat her.

You can shop clothing for the conscious adventurer here. Use code MARKET45 for 10% off your total purchase.


PURE COLOUR BABY | ALLIGATOR HOODIE & HAREM PANTS

PURE COLOUR BABY | ALLIGATOR HOODIE & HAREM PANTS

Pure Colour Baby was started by Factory45’er Lindsay Down, who handcrafts organic baby clothing in Canada. Founded on a “grow-with-me” philosophy, all Pure Colour Baby pieces last comfortably through multiple sizes.

My son is wearing their adorable alligator print hoodie that’s made of a medium-weight organic cotton jersey. The matching organic cotton harem pants make it the perfect set or can be worn separately.

You can shop the Alligator Hoodie, as well as other Pure Colour Baby pieces here. Use code MARKET45 for 10% off your total purchase.


LIZ RIDEN | SLIM WALLET & TALL TOTE2

LIZ RIDEN | SLIM WALLET & TALL TOTE

Factory45’er Liz Riden creates handcrafted leather goods, using vegetable-tanned leather that’s a byproduct of meat industry waste. This is above and beyond the standards of conventional leather goods brands.

Made by hand in Pennsylvania, you can also add custom monograms making these accessories the perfect gift this holiday season.

You can shop handcrafted leather goods from Liz Riden here. Use code MARKET45 for 10% off your total purchase.


To see the rest of November’s featured products (like La Fille Colette and Bokk Baby), come on over to Instagram by clicking here.

And don’t forget, you can now shop other sustainable and ethical fashion brands on Market45 here!

 

factory45 owner shannon

 

P.S. When you use the discount code MARKET45 I receive a 5% referral commission. I only promote products and brands that I personally wear and believe in.


Market45

20 Ethical Businesses to Support on Black Friday

Black Friday and Cyber Monday… they are THE biggest shopping days of the year in the United States and perhaps like you, I’m inclined to ignore them.

The problem? We’ve gotten to a point where small independent brands can’t afford to.

While the “shop, shop, shop til you drop” mentality doesn’t align with the business values of sustainable and ethical brands, consumer behavior has forced the issue.

The justification: If people are going to be shopping anyway, then why not give them better options?

So, if you’re inclined to shop the deals, here are 20 ethical brands that are offering Black Friday discounts and deserve your dollars:

vesta

WOMENSWEAR

Vesta | Modern & minimalist essentials for women that are 100% vegan. SHOP NOW >>

SixChel | Sustainable clothing, ethically made for women with purpose. SHOP NOW >>

Poppy Row | Size-inclusive luxury basics, offering sizes 2-28. SHOP NOW >>

Nine56 Studio | Made-to-order capsule collections, manufactured in Minneapolis. SHOP NOW >>

Harly Jae | Feminine, vintage inspired designs, responsibly made in Canada. SHOP NOW >>

PonyBabe | Eco-friendly loungewear, designed & manufactured in Brooklyn. SHOP NOW >>

GalaMaar | Timeless womens swimwear crafted in Los Angeles. SHOP NOW >>

milo+nicki | Cruelty-free & sustainable womenswear with Indian & Zambian roots. SHOP NOW >>

Sotela | A body-positive women’s brand, selling closet essentials. SHOP NOW >>

Dallas Daws | Limited edition, made-to-order apparel handmade in Minneapolis. SHOP NOW >>


cultural detour

MENSWEAR

Cultural Detour | A collection of accessories handcrafted from antique & vintage kimono. SHOP NOW >>

Mayor | Organic cotton, short sleeved, button-downs for men. SHOP NOW >>


novel supply co

UNISEX

Novel Supply Co. | A sustainable lifestyle brand, designed for the urban adventurer. SHOP NOW >>

THOM KELLY | Mens & womens plaid shirts made in the USA from sustainable fabrics. SHOP NOW >>

Be Kind Vibes | Mens & womens eco-friendly apparel for conscious adventurers. SHOP NOW >>


fair seas supply co

ACCESSORIES + CHILDRENS

Fair Seas Supply Co. | Organic Turkish beach towels for life’s great voyages. SHOP NOW >>

Regenerous Designs | Versatile, upcycled accessories handcrafted in the USA. SHOP NOW >>

Liz Riden | Handcrafted leather goods that work in every woman’s wardrobe. SHOP NOW >>

Mamachic | The do-it-all scarf for the do-it-all woman. SHOP NOW >>

Bevy Goods | Ethically-made handbags that take you from day to night. SHOP NOW >>

Pure Colour Baby | Organic baby clothing and accessories handmade in Canada. SHOP NOW >>


Market45

October’s Featured Sustainable Fashion Products

This is the fourth part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here and September’s products here.

As I mentioned last week, Market45 launches tomorrow, November 1st!

Featuring 20 brands that have launched through the Factory45 accelerator program, you’ll be able to shop sustainable and ethical fashion, all in one place.

You can sign up here to be the first to know when Market45 goes live.

Now keep reading for October’s featured sustainable fashion products (once again, they’re all Factory45’ers!):

THOM KELLY MEN’S & WOMEN’S BUTTON-DOWNS

THOM KELLY | MEN’S & WOMEN’S BUTTON-DOWNS

When Factory45’er THOM KELLY launched in 2017, it seemed like every person in my family bought a shirt. My mother-in-law bought one for my husband… my mom bought one for my dad… I bought one for myself…

Needless to say, we’re big fans around here. THOM KELLY is a collection of men’s and women’s plaid shirts that are made from 55% organic cotton and 44% tencel (a closed-looped fiber derived from eucalyptus).

Every shirt is ethically made in North Carolina where the husband and wife co-founders live. THOM KELLY is also part of the organization 1% for the Planet, so every shirt sold saves 30,000 square feet of threatened habitat.

You can shop men’s and women’s button-downs in multiple colors here. Use code MARKET45 for 10% off your total purchase.


SIXCHEL THE KATHERINE CROP PANTS

SIXCHEL | THE KATHERINE CROP PANTS

There are so many reasons I love these cropped pants from Factory45’er SixChel. To start, they’re high-waisted (flattering) and have pockets (convenient).

The fabric is made from hemp and organic cotton — they also come in a vegan leather option — and they’re ethically made in the USA.

I’ve also found them to be very versatile, as I wore them all summer and have since transitioned them into fall. If you’re in the market for a durable and flattering pair of trousers, these fit the bill.

You can shop The Katherine Crop Pants, as well as other SixChel pieces here. Use code MARKET45 for 10% off your total purchase.


PONYBABE THE PLEATED PANTS

PONYBABE | THE PLEATED PANTS

Speaking of pants, these are the pair I throw on when 8pm rolls around, the baby is asleep and it’s time to unwind.

Factory45’er PonyBabe makes organic loungewear that is ultra comfy and designed and manufactured in Brooklyn.

Using the softest eco-friendly fabrics, the entire collection makes up “The 24 Hour Outfit” for yogis, creatives, dancers, massage therapists and entrepreneurs.  

You can shop The Pleated Pants, as well as other PonyBabe pieces here. Use code MARKET45 for 10% off your total purchase.


To see the rest of October’s featured products, come on over to Instagram by clicking here.

You’ll also be able to shop all of these brands tomorrow on Market45!

 

factory45 owner shannon

 

P.S. When you use the discount code MARKET45 I receive a 5% referral commission. I only promote products and brands that I personally wear and believe in.


Market45

sustainable fashion

September’s Featured Sustainable Fashion Products

This is the third part of a multi-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here and August’s products here.

I started this project to help integrate more ethical and sustainable fashion into the multi-million dollar Instagram shopping scene.

It’s also in preparation for the upcoming launch of Market45, an ethical fashion marketplace.

Featuring 20 invite-only brands that have launched through the Factory45 program, this online marketplace will be an easier way to shop sustainable and ethical fashion all in one place.

If you’d like to request early access for holiday season 2018, click here.

Now keep reading for September’s featured sustainable fashion products (all of them are Factory45’ers!):

DALLAS DAWS DESIGNS SLOAN JACKET

DALLAS DAWS DESIGNS | SLOAN JACKET

With what began as a creative outlet, Factory45’er Dallas Daws started experimenting with minimalist silhouettes that aimed to be both timeless and multi-purpose.

She wanted to create clothing that her customers could throw on to run errands, but still look put together for work. Over the years, Dallas has refined her aesthetic and developed the business she runs today, Dallas Daws Designs.

The Sloan Jacket that I wore for this month’s shoot is part of the new Linen Collection. It has pockets (win!), three-quarter sleeves for multi-season wear and is perfect for layering.

All Dallas Daws Designs are thoughtfully designed, sustainably sourced and handmade to order in the USA.

You can shop the Sloan Jacket, as well as other Dallas Daws pieces here.


FAIR SEAS SUPPLY CO. THE SAN CLEMENTE ROUND BLANKET

FAIR SEAS SUPPLY CO. | THE SAN CLEMENTE ROUND BLANKET

Inspired by the beaches of California, Factory45’er Tiffany Shown launched Fair Seas Supply Co. in 2015 with a collection of organic cotton round beach blankets.

Over the past three years, she’s expanded her product offering, added new collections and built a brand that’s been featured by The Boston Globe Magazine, Elle and other media. The Charleston Collection was also one of the featured products in CauseBox this summer.

One of my favorite things about Tiffany’s story is that when she joined Factory45 in 2015 she had no idea what she wanted to create. She only knew that she wanted to start a business, so when she landed on the idea of Turkish towels she ran with it.

Fair Seas blankets can now be found in retailers across the country, including the Four Seasons Hotel in Hawaii.

You can shop organic cotton Turkish towels and other accessories here.


MILO + NICKI THE SIESTA DRESS

MILO + NICKI | THE SIESTA DRESS

With a mission to empower women to go after their dreams, Factory45’er Nicki Patel started milo+nicki, an ethically-made, cruelty-free womenswear line.

The brand got its start in 2016 with a Kickstarter campaign that raised over $20,000. Launching with a six-piece capsule collection that was ethically made in NYC, Nicki has continued to grow her product line.

The Siesta dress (pictured above) is made from handwoven banana fabric (yes, that kind of banana!), hand-dyed with plant-based dyes and has GOTS-certified organic cotton lined pockets.

milo+nicki has been featured in the print version of Vogue, as well as Darling Magazine, Eluxe Magazine and other notable press.

You can shop the Siesta Dress and other milo+nicki pieces here.


REGENEROUS DESIGNS | BIG BRAIDED HEADBAND

REGENEROUS DESIGNS | BIG BRAIDED HEADBAND

During the production process of making your clothing, pounds and pounds of perfectly good fabric goes unused and is thrown away.

Factory45’er Alyssa Bird started Regenerous Designs as a way to use this discarded designer fabric, before it’s thrown out, and make versatile accessories.

Each piece is handmade in the USA of high quality fabric remnants — that means everything is limited edition and made to last.

You can shop all Regenerous Designs accessories here.


To see the rest of September’s featured products, come on over to Instagram by clicking here.

 

factory45 owner shannon

 

P.S. I am not an affiliate of any of these brands and do not receive any financial gain if you make a purchase. My only goal to bring more sustainable and ethical fashion options to your wardrobe.

August’s Featured Sustainable Fashion Products

I mentioned last month that I’ll be featuring a series of sustainable fashion brands and products here and on Instagram.

This is all in an effort to help integrate more ethical and sustainable fashion into the multi-million dollar Instagram scene where, for the most part, fashion bloggers and “influencers” are touting fast fashion and cheap deals.

But it’s also in preparation for the upcoming launch of the newest Factory45 project:

Market45, an ethical fashion marketplace.

Featuring 20 invite-only brands that have launched through the Factory45 program, this online marketplace will be an easier way to shop sustainable and ethical fashion all in one place.

If you’d like to request early access for holiday shopping 2018, click here.

And then keep reading for August’s featured sustainable fashion products below:

VESTA STUDIO HALF MOON WRAP DRESS

VESTA STUDIO | HALF MOON WRAP DRESS

In 2017 Factory45’er Kendall Wilson launched Vesta Studio, a collection of 100% vegan womenswear.

Born out of a love of high quality, luxurious textiles — that are also cruelty-free and eco-friendly — Vesta Studio is inspired by the philosophy of “buying less, but better.”

Each piece is made one at a time to reduce waste, lessen sitting inventory and to offer an affordable price point to customers.

Vesta boasts “versatile clothing for a life of simple beauty,” and the Half Moon Wrap Dress has been exactly that for me.

I wore this dress when I was seven months pregnant, and I’ve continued wearing it in the months after giving birth. It’s incredibly comfortable, very flattering (if I do say so myself), and I absolutely love the drape, texture and color of the fabric.

You can shop the Half Moon Wrap Dress, as well as pre-orders for the new collection here.


BOOB DESIGN ‘CHARI-TEE’ MOTHER

BOOB DESIGN | ‘CHARI-TEE’ MOTHER

I was first introduced to BOOB Design when my web designer gifted me with one of their maternity shirts for my birthday last year.

The Scandinavian company puts sustainability at the forefront of their business model, and I ended up purchasing several other maternity garments throughout the course of my pregnancy.

The thing that sets BOOB above and beyond other maternity wear (besides their fabrics and manufacturing) is that almost all of their garments convert into nursing wear.

So when BOOB reached out to ask if I’d be apart of their “Chari-Tee” campaign I jumped at the chance.

For every one of these tops sold, they donate 5 percent of proceeds to Every Mother Counts, a non-profit dedicated to making pregnancy and childbirth safe for every mother, everywhere.

You can shop the ‘Chari-Tee’ and other sustainable maternity and nursing wear here.


GOOD ON YOU ETHICAL SHOPPING APP

GOOD ON YOU | ETHICAL SHOPPING APP

So, this isn’t a sustainable fashion product you can wear but it’s an amazing product you can use the next time you ask yourself: “How do I know if a brand is ethical?”

Good On You is an ethical shopping app that rates over 2,000 brands so that you know exactly where they stand in ethics and sustainability.

The app uses a five-star rating system to assess the sourcing practices of each retailer or brand using the following labels: “We Avoid,” “Not Good Enough,” “It’s a Start,” “Good” and “Great.”

If you’re just starting out in your ethical fashion journey, this is a great tool to keep in the palm of your hand.

You can download the Good On You app and install the desktop plug-in here.


To see the rest of August’s featured products, come on over to Instagram by clicking here.

 

factory45 owner shannon

 

P.S. I am not an affiliate of any of these brands and do not receive any financial gain if you make a purchase. My only goal to bring more sustainable and ethical fashion options to your wardrobe.

sustainable fashion

July’s Featured Sustainable Fashion Products

If you’ve been following along on Instagram, you know that I’ve been rolling out a new project in collaboration with Boston photographer Joyelle West.

Each month I’m featuring a series of sustainable fashion brands — some that were past Factory45’ers — and others that I wear, use and love.

This is all in an effort to help integrate more ethical and sustainable fashion into the multi-million dollar Instagram scene where, for the most part, fashion bloggers and “influencers” are touting fast fashion and cheap deals.

As part of this project, I’ll send out monthly emails to highlight some of the brands that I’ve featured, as well as the stories behind them.

(If you’re a sustainable fashion brand that would like to be featured in this project, you can get in touch with me at shannon@factory45.co)

So, without further ado, here are the July products:

SOTELA | REMY DRESS

In 2016 Factory45’er Hanna Baror-Padilla launched Sotela, a body-positive womenswear brand, with a fully-funded Kickstarter campaign.

In the past two years, she’s grown a loyal customer base by championing body appreciation, natural beauty and focusing on fit rather than size labels (the brand never references small, medium or large).

All Sotela garments are made of eco-friendly fabrics that have minimal environmental impact, such as tencel and modal. And every piece is handmade from start to finish in their California studio.

Hanna recently announced that she’s opening her own LA-based factory so that Sotela will operate under a vertically-integrated production model. And the factory will manufacture for other independent brands with similar business values.

My favorite thing about the Remy Dress (pictured above) is the button-down front that is breastfeeding-friendly. This dress is my go-to when I’m out with the baby and need to look put together.

You can shop the Remy Dress and the newly launched Sand Collection here.


VETTA | THE SHIFT DRESS

VETTA is another Factory45 brand that was founded by Cara Bartlett in 2016. With the help of a Kickstarter campaign, Cara launched “The Ultimate Capsule Collection | 5 Pieces = 30 Outfits” and raised nearly $90,000 to fund her first production run.

Since then, VETTA has gone on to release five more capsule collections in colors and styles that can be mixed and matched to make an easier, more thoughtful wardrobe.

The woven garments are sewn by a family-owned factory in New York City and the sweaters are knitted by a production partner in Los Angeles that runs on 70% solar power.

VETTA has been featured by Vogue Magazine, Conde Nast Traveler, Who What Wear, The Wall Street Journal and has won the Sak’s Fifth Avenue Emerging Designer Showcase.

My favorite thing about The Shift Dress is the versatility of creating multiple outfits. As pictured above, it can be worn as a dress or you can unbutton the top from the skirt so the top can be worn alone.

You can shop The Shift Dress and all of the past capsule collections here.


NISOLO | SMOKING SHOE

I’ve been wearing Nisolo footwear since the brand first launched in October 2011. Back then it was a lot harder to find ethically-made shoes than it was to find clothing.

Nisolos are handcrafted by artisans with a lifetime of experience in shoemaking, having been raised in the center of the shoemaking capital of Peru. According to the company’s impact report each shoemaker earns 27% higher than fair trade wage requirements, as well as health care and a safe working environment.

All of the leather is sourced as a byproduct of the meat industry, which means that the leftover hides are being used instead of wasted. It also means that no animals were killed for the sole purpose of creating the shoes.

Nisolo is committed to a transparent supply chain by introducing each of their factory partners in detail and publishing an annual impact report that can be read here.

My favorite thing about the Smoking Shoe is how high quality it is. I knew as soon as they arrived in the mail that I would be able to wear them forever. It was a timeless investment purchase that I could feel good about.

You can shop the Smoking Shoe and other Nisolos here.


To see the rest of July’s featured products, come on over to Instagram by clicking here.

 

factory45 owner shannon

 

P.S. I am not an affiliate of any of these brands and do not receive any financial gain if you make a purchase. My only goal to bring more sustainable and ethical fashion options to your wardrobe.

Meet Factory45 for Fabric Sourcing at TexWorld USA

July is here… which means TexWorld USA — one of the largest fabric sourcing trade shows — is quickly approaching!

And registration is now open HERE.

This is a free opportunity for designers like you to not only see hundreds of different fabrics in person, but to also take advantage of the free fashion education happening at the show.

And I’m going to be there on July 24th!

I would love to meet you in person, so here’s what I’ll have going on:

Tuesday, 7/24 at 3pm | Financing Your Emerging Fashion Brand: A Look at New and Traditional Options.

Moderated by Nicole of StartUp Fashion, I’ll be part of a bigger conversation about financing your startup fashion brand.

I’ll cover the ins and outs of financing your production through fashion crowdfunding. Syama Meagher of Scaling Retail will talk about collection development and building a business based on cash flow and capital limitations. And Juliet Obodo, founder of FRWD Startup Solutions, will talk us through options available to founders who suddenly need capital to cover orders or unexpected expenses.

It’s free to attend but you need to register HERE.

Tuesday, 7/24 at 4pm | Independent Designer Meetup

Directly following the panel, join us for an afternoon break to connect with fellow designers and chat fashion business.

Come hang out, have a drink, compare notes and share stories with other entrepreneurs like you.You must be registered for TexWorld to join us, but it’s free to sign up HERE.

fabric sourcing

TexWorld is so much more than just a “fabric show” with a whole slew of free education resources available at your disposal.

It will also be my first night away from the baby, so you know it has to be good : )

If you can make it, I’d love to see you there!

You can register for free HERE.

 

factory45 owner shannon

 


Haven’t attended a trade show before? Make sure to read my free guide to sourcing fabric at a trade show here.

Raising Money For Your Fashion Startup with Fashion Brain Academy

A few weeks ago I got an email from Jane Hamill of Fashion Brain Academy:

“I’m wondering if you’d like to be a guest on my podcast to discuss raising money for a product-based business.

Walk us through the way to do it RIGHT including what to do and what NOT to do.”

I could talk about raising money for your brand all day, so of course, I jumped at the chance to be on the podcast.

If you don’t know Jane, she’s a veteran of the fashion education world. She’s a former clothing designer, has had her work featured on CNN, WWD, Entrepreneur and InStyle, is a regular speaker at DG Expo and has 14+ years of running a successful boutique and wholesale business.

One thing she admittedly doesn’t know as much about is crowdfunding, which is why this interview was so fun to record. Jane was learning as we went and asked the questions that many of you are probably wondering, too.

Some of the topics we cover in the interview are:

>> What to do in the first 7 seconds of your crowdfunding video
>> How to tell your story to get people to back you
>> The 3V’s of a successful crowdfunding campaign
>> How to set your crowdfunding rewards for backers
>> Price points that work best for a fully-funded Kickstarter
>> How often to email people about your crowdfunding campaign
>> And much more.

You can watch the whole interview for free here or listen to it as a podcast.

Here’s some of the feedback we’ve been getting:

“Phenomenal information – so much to think about!”

“Really great! So much to think about, but this was so straight to the point!”

“All of this is so helpful.”

If you’re thinking about launching your brand or raising money for your brand through pre-sales, crowdfunding or Kickstarter, then this is a must-see… if I do say so myself ; )

Watch or listen here.

 

factory45 owner shannon

 


Market45

crowdfunding factory

Success Stories from The Crowdfunding Factory

If you know anything about me (and what I teach) it’s that I unapologetically love crowdfunding.

Kickstarter, Indiegogo, iFund Women, pre-sales on your own website, whatever the platform you use I truly believe that launching your brand through crowdfunding is the smartest and most efficient way to go to market.

Why?

Because you can test your product before you make it, you can find out if anyone is willing to buy what you’re selling, and you can get your customers to pay for your first production run.

This saves you immense amounts of time, money and energy compared to traditional methods of creating inventory first and then trying to sell it.

At the end of last year, I launched a course called The Crowdfunding Factory that specifically focuses on raising money through pre-sale sites like Kickstarter.

To date, this course has a 100% success rate of participants who joined and launched a crowdfunding campaign.

So today, I want to share some of those stories with you.


COTTON BUREAU

This Kickstarter campaign wrapped up last week, raising a whopping $94,628.

Founder Michelle Sharp and her team set out to create size-inclusive, made-in-the-USA, premium t-shirts for men and women with a goal of raising $48K in 30 days.

The idea for the campaign stemmed from their existing business, Cotton Bureau, and the need to improve the sizing options of their women’s tees. They wanted to create something ultra-soft that could hold up in the premium t-shirt market without expecting adult women to fit into Junior sizes.

This clearly struck a chord with people as they gained the attention and support of 1,527 Backers who purchased their tees.

cotton Bureau


DUDEROBE

“Bathrobes for men kind of suck” – that’s the tagline for DudeRobe, a Kickstarter campaign that raised over $67,000 this summer.

Founder Howie Busch joined The Crowdfunding Factory at the end of last year and launched his campaign in just six months (the minimum amount of time I recommend). His hard work paid off when he reached his goal of $25K in under two days.

DudeRobe has been featured on BroBible, iHeart Radio, Product Hunt and other notable press and gained the interest of Shark Tank producers.

When I tell entrepreneurs to find their unique niche and try to solve a problem for those people, this is what I’m talking about. DudeRobe appealed to a very specific type of customer and it paid off.

duderobe


SEASON

Founder Jessie Artigue was already a notable lifestyle blogger through her site Style & Pepper, as well as the co-host of The Marriage is Funny podcast, before setting out to create her own dress line for women.

With the help of a Kickstarter campaign, Jessie launched SEASON, ethically-made dresses that are the “super-hero cape for your everyday style.” The first collection offers one multi-functional and versatile dress in three different colorways and is cut and sewn in the USA.

The SEASON campaign raised over $20,000, earning 122 backers, and was featured on style sites like Verily Magazine, Clementine and more.

SEASON


LE REGARD

While this campaign didn’t raise multiple tens of thousands of dollars like the others, I wanted to highlight it for the same reason I mentioned DudeRobe.

Founder Ruth Yeboah launched Le Regard to solve a problem for a specific group of people — breastfeeding women.

Operating under the mantra that every woman deserves to breastfeed in style, Ruth set out to provide a solution to the question: “Could I nurse in this?”

Creating apparel for all seasons, that flatters postpartum bodies and provides convenience and ease of nursing, Ruth raised over $10,000 to bring her first collection to nursing mothers everywhere.

Le Regard


And the last thing I’ll tell you today is that Crowdfunding Factory alum Lady Farmer launched their Kickstarter campaign this morning!

The mother/daughter team has created a beautiful campaign and has invested *months* in pre-launch prep that never ceased to impress me. So, go check out their campaign and see if anything strikes your fancy >>

 

factory45 owner shannon

 


Market45

kickstarter

10 Do’s and Don’ts for Launching a Fashion Brand on Kickstarter

This is a guest post by Factory45’er Dina Chavez who launched a Kickstarter campaign this spring for her womenswear line SixChel. Dina raised over $17,000, exceeding her goal amount, and learned a lot along the way. Today she’s sharing her “do’s and don’ts” for launching a sustainable fashion brand through crowdfunding. Here’s Dina:

It’s been about a month and a half since the launch of my fashion brand’s first sustainable capsule collection via Kickstarter.

The campaign was definitely a whirlwind, but now that the dust has settled and we are at the beginning stages of production, we have been able to clear the air and evaluate the process.

I realized that there were definitely a few things we should have done differently before and during the campaign and definitely a few things we should not have done at all.

It is a lot easier to look back and say, “I should have…” and because this information is no longer beneficial to us as far as Kickstarter campaigns are concerned, I decided to share my experiences with you in hopes you do not make the same mistakes I made.

DO:

DO think about public relations: If you have the budget to hire a public relations team, I definitely encourage you to do so. I was fortunate to work with Lorraine Sanders of PressDope, a DIY PR company “increasing earned media mentions” for FEST brands.

Months before the launch of the Kickstarter campaign, we were able to create public awareness of our brand, our story, our products and our launch which helped us increase our audience.

>> TIP: Start planning your PR strategy and media outreach now; you can never start preparing early enough.

kickstarter

DO review the Factory45 “Preparing to Launch” module: If you are a current member of Factory45 or are thinking about becoming one, this has been one of the biggest benefits for me.

The information provided by Shannon during the “Launch” module is very beneficial and should guide you to a successful campaign. I reviewed everything about Kickstarter through the module about a few weeks before I launched.

>> TIP: Review the “Launch” module about a month or sooner before you launch.

DO plan an announcement launch strategy: In order to have a big boom at the beginning of your launch, it is important to have a strategy to announce your launch.

Your audience needs to not only get excited about your brand and product, they also need to get excited about the actual launch. This will help them spread the word out to their friends and family, increasing your audience.

> TIP: Find a creative and exciting way to get your audience excited about your launch and eager to make a pledge on the first day.

DO host a trunk show or two: Selling products online can be tough, especially if you are a new fashion brand because people want to see and feel the product. We hosted four trunk shows throughout the campaign (unfortunately, we came up with this idea a bit too late into our campaign) and because of these trunk shows, we were able to show the brand in action on social media which did bring added attention to our campaign.

Trunk shows also helped keep up the momentum and eventually, turning interest into pre-orders, email sign-ups, followers, etc. Most importantly, because of the trunk shows, we were able to share images of our products on “normal” or “non-model-esque” women.

> >TIP: Find a location to host a trunk show where you can get good foot traffic. Also, think about asking friends to host private, more personal trunk shows amongst their friends.

DO be creative and have giveaways: People love the word “free”; anything anyone can get for free, whether an item or knowledge, will peak their interest. Offer an item, a selection of items, or a donation on their behalf in exchange for emails, follows, and/or pledges. Sometimes we need a bit of encouragement to find a reason to give a part of ourselves.  

>> TIP: Consider having small items to giveaway at your trunk shows in exchange of email addresses.

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DON’T:

DON’T forget to have your products related to “real women”:

It helps to have “real” women/men (depending on your product) wear the clothes and/or use the product. When I say, “real,” I don’t mean fashion influencers or professional brand ambassadors; I mean people like you and me. Ask “real” people to wear the garments, take pictures and talk about how great the product is on their social media accounts.

>> TIP: Create a list of friends and/or acquaintances who would love to wear your products for a day. Create a hashtag that will help increase awareness about your brand.  

DON’T let people procrastinate: People truly do procrastinate and it is up to you to find a way to get them motivated to make a pledge and to pledge right now. It will be vital to find different ways to motivate people to act “now.” This is a hurdle throughout the entire campaign.

>>TIP: Be creative in your incentives; they truly need to give the audience something in return.

DON’T feel bad about approaching people: This was difficult for me because I am not much of an aggressive person in this way, but you will have to personally message people individually and ask them to consider pre-ordering and/or making a pledge.

Most of our pre-orders came from personally messaging people about our mission and campaign. The response you get will surprise you. Most people were gracious and extremely honest and the best part about the messages was the words of encouragement that were sent back.

>> TIP: Don’t get upset or frustrated with the rude people; there are always the people with no compassion for your honest hard work. Just ignore them.

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DON’T get caught up with bloggers/brand influencers: During this process, I have definitely made great connections with wonderful bloggers and/or brand influencers. It is important to know that not all bloggers and/or brand influencers are created equal.

You will find some who are just interested in making money and not truly interested in sustainability and or properly promoting your brand. Find those who are genuine to your cause.

>> TIP: Pay bloggers/brand influencers who you know do honest work and who create write-ups that excite their readers about your brand.

DON’T give up: I think you can prepare, over prepare and then over prepare the wrong way. No matter what happens when you launch your Kickstarter campaign, remember you have 30 or so days to reach your goal.

I have to admit, I completely freaked out the entire first week of the campaign, ask Shannon. Plans A, B and C completely fell through for us and for a few days I was having no luck creating new ideas to promote the campaign. Luckily, I found a great group of women to network and brainstorm with and together they helped us reach our goal.

>> TIP: Gather a list of your network and resources, you will never know who will be able to help you when you find yourself in a bind.

Launching our collection via Kickstarter was a great way to get our brand out into the community and to move forward with production. We now know, that as a first time user of Kickstarter, you are definitely in for an experience. Good luck and much success on your launch!


Dina Chavez SixChelDina Chavez is the founder and designer of SixChel, an Austin, TX based sustainable fashion brand for the modern woman. She studied Costume Design at The University of Texas-Austin and Fashion Design at The Academy of Art University. Ms. Chavez’s looks have been shown at New York Fashion Week, Fashion X Austin, Fashion X Houston, Fashion X Dallas, The Pin Show (Dallas, TX), The Gotham City Films Studio (Los Angeles, CA) and have been created for Austin based rockstar, Kimberly Freeman for the Grammy Awards.


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