“I’m not a fashion person,” I remember saying to someone a few years ago.
“Wait, but aren’t you, like, in the fashion industry?” they replied.
“I guess ‘technically’… but I don’t follow trends or the latest styles or fashion week or read biographies about Coco Chanel…”
I also don’t have a fashion background or technical education. I was a journalism major in college.
The truth is, I’m far more interested in what’s off the runway than what’s on it.
And while couture gowns are beautiful to look at, I’m more interested in products that solve a problem or fill a gap in the market.
Even better? Products that help to solve the fast fashion problem or provide a more sustainable alternative.
While having a fashion background can definitely be an advantage when it comes to design, sketching and construction, it’s not a necessary prerequisite to launching a successful brand.
A brand that has purpose.
So, if you’re someone who didn’t go to fashion school or work in retail or considers themselves a “fashion person,” today’s video is for you.
I can tell you from nearly a decade of experience why you don’t need a fashion background to launch a fashion brand.
And just a reminder, for fashion and non-fashion people alike, I’m hosting a free four-day workshop in two weeks to help you Start Your Sustainable Fashion Brand this year.
Register for free here and save your seat >> https://factory45.co
Hope to see you on May 3rd!