Back in May, I hosted our first free 4-day LIVE workshop to help you start your sustainable fashion brand. And to be honest, the response lit. me. up. You all are creating some of the most thoughtful, innovative and problem-solving products to truly challenge the fashion industry’s status quo. And I want to continue to […]
The other day I was watching my three-year-old play with his train set. One piece of track… connected to another piece of track… connected to another… And then, uh oh. The last piece wouldn’t fit. I watched as he struggled to fit the piece, as it kept hitting up against the wall of the table, […]
I’ve been in your shoes before. Ten years ago I wondered if it would be “worth it” to set out on my own, go against the status quo and start something that was no guarantee. The truth is, a lot of us lack that one thing that gives us the extra boost to go for […]
Calling all aspiring fashion entrepreneurs! This is your last chance to register for my four-day workshop to Start Your Sustainable Fashion Brand… You can save your seat here. It’s kicking off on Monday, May 3rd at 12:30pm ET / 9:30am PT, and I’m asking everyone to block off an hour Monday through Thursday so you […]
How many Earth Day emails have you gotten today? Hopefully, a lot! But here’s the thing, dedicating a day to the Earth doesn’t mean much without action. And while fashion isn’t the most obvious choice to associate with “going green,” it is one of the biggest contributors to climate change… Which makes our sustainability efforts […]
“I’m not a fashion person,” I remember saying to someone a few years ago. “Wait, but aren’t you, like, in the fashion industry?” they replied. “I guess ‘technically’… but I don’t follow trends or the latest styles or fashion week or read biographies about Coco Chanel…” I also don’t have a fashion background or technical […]
In order to build something successful, you have to offer something that people want. Pretty straightforward, right? In my experience, over the last decade of starting my own fashion brand and then helping other people start their own, I’ve noticed two key factors that set apart successful brands from unsuccessful brands. And that’s what I’m […]
Oh, Instagram… we love it. We love to hate it. And sometimes, we just flat out hate it. Whether it’s changing algorithms, or limited reach, or the feeling of being on a hamster wheel, Instagram strategy and growth can be overwhelming for new fashion brands. Every new follower can feel like a struggggggle. And just […]
“Okay, so! We’re going to publish three episodes a week… I mean, they’re less than 10 minutes long… so we need to keep up the frequency… otherwise people won’t be engaged… it won’t be that bad… we can probably keep this up for months…” This is what my inner dialogue sounded like as I was […]
Do you know the number one reason that new fashion brands lose money or go out of business in their first year? Manufacturing mistakes. From over-ordering inventory to garment construction errors, starting production is the most vulnerable time for new fashion brands. The brand blames the factory… The factory blames the brand… And when all […]
