Entries by Shannon

Are You Making One of These Fashion Startup Mistakes?

Over the past two years, I’ve worked with over a hundred fashion startups at various stages of business development. While there are many, many things I’ve observed and learned in that time, there are four big ‘things’ I want to go over today that have the potential to directly affect the success — or downfall — […]

Imposter Syndrome & My Conversation with a Multi-Millionaire

Over the weekend, I boarded a ship in Miami with over 2,000 creatives, tech millionaires, celebrities and startup founders for a three-day, invite-only “conference / festival” called Summit at Sea. In the company of Martha Stewart, John Legend, Harry Belafonte, Blake Mycoskie and the list goes on, I spent the weekend connecting with some of […]

The Truth About Why My First Company Ended

“What happened to your first company?” It’s a question that I'm asked a lot when people read about {r}evolution apparel and what I was working on before Factory45. Usually the question is posed with slight trepidation — like the person doesn’t want to bring up a sore subject. The assumption is that the company fizzled […]

The True Cost of Fast Fashion: Continuing the Conversation

“People aren’t going to care until it hurts them personally.” That was the last comment in the closing discussion of The True Cost movie screening I co-hosted in Boston this summer. The documentary has been sweeping film festivals and fashion media across the world with a no-holds-bar narrative of fashion’s effect on people and planet. As […]

4 Ways to Embrace Your Business FOMO & Reclaim Your Marketing Mojo

Every few months, I'll get hit with a lack of marketing “mojo.” Usually, marketing is my top priority. (It should be yours, too, if you’re running a business.) I know the marketing channels that are most effective for me and I’m typically very strict with my output. But then, all of the sudden, I'll wake up one […]

Copycats, Knock-Offs & What to Expect from the Competition

“What if I tell someone about my product and they steal my idea?” One of the most common questions that comes up with my entrepreneurs in the beginning of Factory45 is the concern about copycats. I can’t count how many times I’ve been asked, “Should I have my production partner / patternmaker / samplemaker sign […]