In order to build something successful, you have to offer something that people want.
Pretty straightforward, right?
In my experience, over the last decade of starting my own fashion brand and then helping other people start their own, I’ve noticed two key factors that set apart successful brands from unsuccessful brands.
And that’s what I’m sharing in today’s video.
I’m also going to be talking about this a lot more during Session 1 of my free 4-day workshop on May 3rd.
To build something truly long-lasting and successful, you have to start with positioning.
What gap are you fitting into in the market?
What is the hole that you’re filling?
When it comes to fashion, and a massively competitive market, where does your brand fit in?
Spoiler: you can almost always find your place in the market with the right positioning.
If you’re interested in exploring this more on May 3rd you can sign up to the workshop here.
Ready? Click the video below : )