Posts

blogging

What do you think of when I say the word, “blog?”

Is a blog something you’ve thought about starting for your fashion brand?

If not, do you know how you can strategically use blogging to create a customer-base and make sales?

It was with the help of a blog that I personally raised over $64K to fund my own sustainable fashion brand.

And it wasn’t through advertising or affiliate links or sponsorships.

Blogging is a tactical marketing strategy that any fashion brand can use to make sales and grow a brand online.

And in this week’s Live Show I’m going to share how to do that.

blogging

As always, there are two ways to tune in on Thursday at noon ET / 9am PT:

  1. Join our Facebook group here.
  2. Stream on YouTube here.

See you on Thursday!

 



Did you miss last week’s episode of Factory45 Live about using Instagram to grow your fashion brand? You can watch the replay by clicking below!

instagram

As you start to build an audience for your fashion brand, one of the things you might be wondering is:

Do I have to be on every social media platform?

From Facebook to Twitter to TikTok, it’s normal to feel the pressure that you have to do them all.

But I’m here to tell you that you don’t.

Five years ago, would I have recommended that every new business be “omnipresent” across all social media platforms?

Yes.

But we’re living in a different time.

A time when quality is more important than quantity.

A time when I would rather see you master one platform and grow an engaged audience really well, than try to be everywhere all at once.

So, what’s that one social media platform I recommend for fashion startups?

Instagram.

This will likely come as no surprise — it’s the most visual, it has an ecommerce element and it has a track record.

The question is: with all of the noise and competition for attention, how do you use Instagram to grow your fashion brand?

In this week’s Live Show, I’m going to tell you.

instagram

As always, there are two ways to tune in on Thursday at noon ET / 9am PT:

  1. Join our Facebook group here.
  2. Stream on YouTube here.

See you on Thursday!

 

 


 


Did you miss last week’s episode of Factory45 Live about creating an email marketing strategy? You can watch the replay by clicking below!

LIVE Workshop

If you’re building your sustainable fashion brand this year, I’d like to officially invite you to a 4-day online workshop I’m teaching for free.

Over four days, I’m going to help you remove the barriers holding you back and get you clarity and confidence in starting your own sustainable fashion brand.

It starts on Tuesday, Oct. 19th and will run until Friday, Oct. 22nd at 12pm ET / 9am PT. 

You can RSVP to join me, in partnership with Embark.Live, here.

As soon as you register, you’ll receive a Welcome email from Embark.Live, who I'm co-hosting the event with.

Over the past year, I’ve seen so many brands seizing the opportunity to launch a new side project or traditional job replacer and they’re struggling…

My mission and my purpose is to help more people transform the fashion industry and reach their dream of becoming a fashion brand founder.

I’m excited to deliver four hours of immense value and get to know you more.

If you’re in, click here to join me.

Talk soon,

 

 

P.S. In the meantime, I host a Live Show every Thursday at noon ET inside our private group! You can join me here.


marketing

What’s your most important marketing asset as a fashion brand?

And often the most underused?

It’s your email list.

It’s the people who subscribed to hear more about your brand and buy from you.

And the truth is, most fashion startups aren’t using email marketing as often or effectively as they could be.

Yes, it’s a marketing strategy that can feel complex and time consuming, but it doesn’t have to be.

And that’s what I’m going to teach you in this week’s Live Show — how to effectively use email marketing as a fashion brand.

So that you're not only building brand trust and awareness, but you're also making sales when the time comes.

With just a quick Google search, the marketing experts agree: Email will continue to thrive in 2021 and beyond. 

It’s still more effective in driving sales than social media (yes, even Instagram), so you want to make sure you have a plan for it.

As always, there are two ways to tune in on Thursday at noon ET / 9am PT:

  1. Join our Facebook group here.
  2. Stream on YouTube here.

See you on Thursday!



Did you miss last week’s episode of Factory45 Live about building an audience before you launch? You can watch the replay by clicking below!

Build a Following

Here’s a mistake I see happening in the fashion startup space all. the. dang. time.

The designer spends months sourcing fabric, getting samples / patterns made and interviewing production partners.

Until finally, their supply chain is set up and they’re ready to launch.

Except for one little problem…

They don’t have an audience to launch to.

In all of those months of product development, they forgot to do any pre-launch marketing.

And do you know what happens when you launch a fashion brand without any pre-launch marketing?

You don’t make many sales.

It is imperative that you put in the work, months leading up to your launch, so that you have an audience of customers to sell to.

And that’s what we’re going to cover in this week’s Live Show on Thursday, Sept. 23 at noon ET / 9am PT.

build a following

I always tell my Factory45 entrepreneurs, “You can’t launch to crickets!” Make sure you’re not making this common (and potentially brand ending) mistake yourself.

As always, there are two ways to tune in on Thursday at noon ET / 9am PT:

  1. Join our Facebook group here.
  2. Stream on YouTube here.

See you on Thursday!


Did you miss last week’s episode of Factory45 Live about the five things you need to do after you choose a production partner? You can watch the replay by clicking below!

Clothing Manufacturer

Let’s say you’ve found the clothing manufacturer you want to work with to produce your products…

You think it’s going to be a great fit.

You have a good feeling about their communication style.

And all of the personal references were stellar.

Now what?

What questions do you need to ask before signing a contract? What’s the next step to get pricing? How do you get on their production calendar?

These are all questions I’m going to help you navigate in this week’s Live Show.

clothing manufacturer

There are certain things you must know how to do when you find your production partner. Make sure to join me this week, so you don’t miss any of those important steps.

As always, there are two ways to tune in on Thursday at noon ET / 9am PT:

  1. Join our Facebook group here.
  2. Stream on YouTube here.

See you on Thursday!

 


Did you miss last week’s episode of Factory45 Live about how to be an ideal client to clothing manufacturers? You can watch the replay by clicking below!

clothing manufacturer

You know the expression, “The customer is always right.”

Well, I’ve worked in two industries where I don’t believe that phrase applies.

The first one is bartending.

(Spend 15 minutes pouring drinks at 1 am and you'll know what I mean…)

The second one is clothing manufacturing.

Why?

Because when it comes to new designers, factory managers tell me how exhausting and slow it is.

“We have to do so much educating,” they say. “It really slows down the process when a startup comes in and they haven’t done their research.”

A lot of times, it’s not even worth it to the manufacturer. And that’s why so often you don’t hear back or can’t get in touch with them.

The harsh reality is: new designers get a bad reputation.

But it doesn’t have to be that way.

And in this week’s Live Show, I’m going to tell you exactly what you need to know to make every clothing manufacturer want to work with you.

Because ultimately, the goal for you is to be an ideal client.

clothing manufacturer

These are some of the same tips that I teach my entrepreneurs in the Factory45 program, one of them who posted this in our private Facebook group last week:

“During a call with a design house yesterday they thanked me for being so prepared. They said most entrepreneurs don't understand the process, how things work, timing, etc. I explained that I was in the Factory45 program and that I owe it to the program and my mentors…”

As always, there are two ways to tune in on Thursday at noon ET / 9am PT:

  1. Join our Facebook group here.
  2. Stream on YouTube here.

See you on Thursday!

 


Did you miss last week’s episode of Factory45 Live about negotiating fabric minimums? You can watch the replay by clicking below!

 

Negotiate Minimums

Here’s a scenario that happens all too often:

You find the perfect fabric for your product or collection — it has the perfect drape, the perfect weight, it’s made from the perfect fiber…

It’s 100 percent the fabric you want to use until…

The supplier says:

“That fabric has a minimum order quantity of 1,000 yards.”

And even if you haven’t worked out your exact quantities yet, you know that for your first collection, 1,000 yards is too high.

You’re looking for more like, 250 yards…

So does that mean the dream of using this fabric is dead?

Not necessarily.

In this week’s Live Show, I’m going to teach you some creative ways to effectively negotiate high MOQs with fabric suppliers.

negotiate minimums

Every week, there are two ways to watch:

  1. Join our private Facebook group here. (This is also where I send out follow-up resources and continue the discussion online).
  2. You can also stream via YouTube here. (Make sure you’re subscribed to my channel here so you can get notified when we start!)

I can promise you, you’ll want to have these tools in your back pocket the next time you find the fabric you know you want to use but you also know is only available in high quantities. 

So, let’s get you sourcing and negotiating! See you on Thursday : )

 

 


Did you miss last week’s episode of Factory45 Live about sourcing sustainable fabrics? You can watch the replay by clicking below!

Source Sustainable Fabrics

Do you know which part of building a fashion brand takes the longest?

Fabric sourcing.

In some cases, finding the perfect fabric can take six to 12 months.

Why?

Well, not only are there tens of thousands of different fabrics on the market but in some cases, you’re looking for a needle in a haystack.

All of the stars need to align on the quality of the fabric, the fiber, the weight, the price, the functionality, the drape and more… 

This is why I recommend fabric sourcing as one of the very first things you do.

It’s why fabric sourcing is the first module of Factory45 and the first thing we focus on.

And it’s why I recommend prioritizing your fabric search right now — no matter where you are in the process.

And I’m going to help you get started in this week’s Live Show.

source sustainable fabrics

On Thursday at noon ET / 9am PT, I’m going to walk you through the steps of effectively reaching out to fabric suppliers and help you learn more about the sustainable fabrics available to you.

This is such an important topic for any fashion brand, because here’s the truth:

It’s not a fabric supplier’s job to educate you.

You are responsible for writing an email, getting on the phone or going into a meeting armed with the knowledge that will help them help you.

As always, there are two ways to watch on Thursday:

  1. Join our private Facebook group here. (This is also where I send out follow-up resources and continue the discussion online).
  2. You can also stream via YouTube here. (Make sure you’re subscribed to my channel here so you can get notified when we start!)

Don’t miss this week’s opportunity to learn more about the world of wholesales fabric sourcing and how you can set yourself up for success.

See you on Thursday!

 

 


If you missed last week’s Live Show on why you need a unique selling position as a fashion brand, you can watch the replay here:

Unique Selling Position

Can I share something I’ve noticed about fashion startups?

After 10+ years working in this space, there is something different about the startups that succeed and the ones that never really get started.

The fashion brands that launch, make sales and grow those sales, started out with one specific thing:

A clearly defined problem that they solve for their customer.

This could also be described as your “unique selling position” or “competitive advantage.”

When I say this to most aspiring fashion founders, they’ll tell me they can’t find a problem for their customer.

When in reality, a problem can always be found.

The real question is, can you solve it?

And if you can’t, then is there a way to pivot your branding, positioning, design or functionality to fix that?

And this is what I’ll be guiding you through in this week’s Live Show:

I’ll be live on Thursday, August 19th at noon ET / 9am PT to help you define the problem you’re solving for your customer and make sure you have a solution to go with it.

Because truly, in an industry as crowded and competitive as fashion, you must have a unique selling position.

You can’t afford not to.

As always, there are two ways to tune in:

  1. Join our private Facebook group here. (This is also where I send out follow-up resources and continue the discussion online).
  2. You can also stream via YouTube here. (Make sure you’re subscribed to my channel here so you can get notified when we start!)

I’ll make sure to give specific examples of brands that you wouldn’t initially think would solve a problem and how they narrowed it down before launching.

See you on Thursday!

 

P.S. If you missed last week’s Live Show on creating a business plan you’ll actually use, then press play to watch the replay below: