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business model

If you’re in the early stages of building a sustainable fashion brand… 

Or if you’re currently selling, but struggling to manage inventory… 

Then you won’t want to miss tomorrow’s Live Show.

I’m going to be talking specifically about the business model that Fast Company says “could save fashion.”

Not only could this business model save millions of pounds of textile waste from going into landfills, but it could also save money for you as the brand.

If you’ve ever wondered what comes after you launch your brand and how to keep selling without thousands of dollars to invest in inventory, then come join me tomorrow, Thursday, August 5th at 12pm ET / 9am PT.

There are two ways to join: 

  1. Stream live, ask questions and engage in our free Facebook group here.
  2. Or you can simply watch on YouTube here (make sure you Subscribe to the Factory45 channel here so you know when I go live).

If you want to set your brand up for sustainable success in the long-run, then make sure you’re building it that way from the ground up. 

I’ll “see” you tomorrow,

 

 

P.S. If you missed last week’s episode of Factory45 Live, I taught a method of nontraditional goal setting that actually works. You can watch the replay below!

I’ve been in your shoes before.

Ten years ago I wondered if it would be “worth it” to set out on my own, go against the status quo and start something that was no guarantee. 

The truth is, a lot of us lack that one thing that gives us the extra boost to go for it. 

And that thing is confidence. 

As much as we’d like to feel capable and worthy of pursuing the things we want in life, we lack the internal belief to do it.

We believe other people are smarter, more capable and more creative — and that they have this natural fire inside them that we don’t have.

Can I tell you a secret?

Everyone feels this way. 

Yes, even the people who seem to have it all together and exude confidence with every move they make.

The real difference in these people from everyone else is that they have the desire to move forward.

They aren’t afraid to step out of their comfort zone.

And while stepping out of your comfort zone is difficult, it’s truly the best way to build the confidence you lack.

Confidence comes from surrounding yourself with like-minded people in similar situations with similar goals.

Confidence comes from learning from other people who have already accomplished what you’re setting out to do. 

Why am I telling you this?

Because when you join Factory45 you’re not just starting a clothing or accessories brand.

You’re joining a community of like-minded people who share your goals and aspirations.

People who are curious, who prefer to ask questions and learn from others instead of following the same path leading nowhere.

And do you know what that does?

Besides helping you build your business with nuts and bolts information and skills…

It builds confidence and teaches you that anything is possible with the right mindset, the right support network, and someone to guide you through the process.

I created Factory45 to take you from the idea stage to pre-production to launch.

Along the way, you’ll gain the confidence that you need.

If you’re ready to join me and the hundreds of other entrepreneurs who have graduated from Factory45, then click the link below to submit your application.

Get started on your application here.

The application takes 5-10 minutes to complete and it will give you the chance to get on the phone with of our Mentors for an interview. 

I hope you'll join me.


Here’s a double-edged sword for you…

Last week, someone told me that she learned more in our free 4-day workshop than she had in six months paying a fashion consultant thousands of dollars.

And while I’m thrilled that she learned so much, it’s unfortunate that this was her consulting experience.

Because here’s the truth: There’s a lot of this happening on the internet right now.

A lot of noise, a lot of people calling themselves experts, a lot of sales pitches… and it’s so hard to know who to trust.

Do you take the self-study course and hope it’s enough to get you through to launch?

Do you pay the extra money for the 1-on-1 consultant and hope they give you the right advice?

Or do you block it all out and decide you’re going to do it all on your own?

Factory45 is the alternative option to all of that.

And the great news is, you don’t have to take my word for it.

Here’s my suggestion:

The full replay of our four-day workshop to Start Your Sustainable Fashion Brand is available to watch HERE.

There’s no commitment and no pressure.

Instead, it’s an opportunity to see for yourself if you align with my teaching style, my strategies and my launch method.

By the end of the Workshop, if you’re intrigued by the idea of Factory45, then you can read all about how the program works here.

Enrollment to Factory45 is open right now and by filling out an application, you’ll get the chance to talk 1-on-1 with an Alumni Mentor about whether we’re the right fit.

The choice is in your hands. You decide. And if any questions come up about anything, I’m just an email away.

WATCH THE WORKSHOP REPLAY HERE >> ( the video links will expire)

I hope to hear from you soon,

 


factory45

applications

Enrollment is now open for the 2021 program of Factory45!

You can apply to join me here.

Over the past eight years, Factory45 has helped aspiring entrepreneurs all over the world launch sustainable & ethical fashion brands the right way, from the start.

I’ve mentored hundreds of people (just like you) who have an idea for a clothing or accessories brand but don’t have a fashion background or feel stuck at a dead-end.

Through Factory45, we work together to source fabric, set up manufacturing and raise money to launch your brand — without any fluff, overwhelm or “extra” (because I know you don’t have time for that).

I invite you to join me here.

If you’re new to the program and what it’s all about, click the play button below to see what it’s like to launch your brand through Factory45.

Get inspired and get ready.

If you’ve been dreaming of starting your own sustainable fashion brand and haven’t known where to start, Factory45 is here to guide you.

Apply to join me here.

 

 

P.S. If there’s someone in your life who has been talking about starting a clothing or accessories business please share Factory45 with them.

Entrepreneurship was the best thing that ever happened to me, and I hope that everyone (who wants to) gets the chance to start their own business.

sustainable scrubs

Sisters Oriana Turley and Golden Rogers joke that they’re just “two hippie-kids taking on the internet.” 

Growing up in Southern Oregon, Oriana and Golden lived a subsistence-based lifestyle, fostered by their parents, as part of the back-to-the-land movement of the early 1970s. 

They grew up without many modern conveniences, and Golden was the first in the family to graduate from college — followed shortly by Oriana, who became a Neurology and Orthopedic Registered Nurse.

Now they are the co-founders of the recently-launched Medicine Mountain Scrub Company.

The duo joined Factory45 in 2019 and as of November 2020, they’ve raised over $36,000 in pre-orders to bring their sustainably-and-ethically-made scrubs to life.

Working with top outdoor apparel designers, a manufacturer in Los Angeles and a network of female artisans, they launched on Kickstarter to pre-sell their first product — The Alpine Scrub Set, the most functional, sustainable and ethical scrubs available on the market.

To celebrate their successful launch, I’m sponsoring a giveaway of The Alpine Scrub Set that I pre-ordered through their Kickstarter campaign. 

We’ll be choosing one medical professional to win a pair of scrubs, valued at $97. And all of the details are on Instagram here: @medicinemtnscrubs.

Given the times, there are so many frontline doctors and nurses who are *especially* deserving of a kind surprise. 

If there is a medical worker in your life who you’d like to be considered for a free scrub set, please tag them on Instagram to enter.

A huge congratulations to Oriana and Golden for exceeding their Kickstarter goal by over $16,000 and bringing sustainable scrubs to the medical community.

And an extra big thanks to all of our frontline workers who deserve more recognition than ever.

 

 

 


Crowdfunding

fashion entrepreneur

Do you want to make the leap from the traditional fashion industry to the sustainable fashion industry?

Or maybe you want to start off as a sustainable brand from the get go.

Sustainable and ethical fashion is a constantly growing industry, especially as more consumers are becoming aware of how important it is to planet and people.

So, where do you start?

Today, I’m sharing the three most important aspects of a sustainable fashion brand and what you need to make sure you know how to do.

 

 

If these three things are already top of mind for you and you’re ready to get started, then applications to Factory45 are now open HERE!

To changing the fashion industry,

 


photo montage of factory45 alumni mentors

Every year that I launch Factory45, I spend a good portion of my energy thinking about this:

How can I make this year more impactful, more helpful, more supportive for the entrepreneurs that come through the program?

Because the truth is, if you’re not always striving to improve your business then you’ll start to lag behind.

So whether it’s filming new videos, updating the content, redesigning the Factory45 portal or providing more personal support, I’m constantly working throughout the year to make sure Factory45 maintains its uncompromising quality.

So, that begs the question,

What am I doing to enhance the Factory45 program this year?

…drumroll please… 

I’m so excited to announce that we’re adding:

Factory45 Alumni Mentors!

For the first time ever, participants of the 2020 program will be matched up with a Factory45 graduate who is currently running her own sustainable fashion brand.

These nine hand-picked women will provide text messaging support, virtual coworking sessions and additional guidance for small groups of Factory45’ers who will work together throughout the six-month program.

So, without further ado, I’d like to introduce you to the nine Alumni Mentors for the 2020 program! Click the play button below.

If you want to start creating your own sustainable fashion brand, and you’re looking for the behind-the-scenes guidance of someone actually doing it, then applications to Factory45 open in one week!

In the meantime, I’ll be on Instagram Live today at 1pm ET / 10am PT to share more details about the Alumni Mentorship program. 

Simply go to @factory45co today, anytime after 1pm ET / 10am PT, and you can watch me live (or watch a recording) to hear more about what’s in store for you and our Mentors.

I can’t wait for you to meet them!

 

 

 

P.S. Thank you to EditMate for putting together this fun video for us — I told the Mentors, I can’t stop smiling when I watch it : )


fabric sourcing

 

Can you really launch a fashion line without going to fashion school?

YES.

Right around this time every year, I start to hear from many of you who want to apply to Factory45.

The biggest concern?

I don’t have a fashion background!
I didn’t go to fashion school!
I don’t know how to design or sew!

I ONLY have an idea!

And what do I have to say to that?

Great!

To be the right fit for the Factory45 program, you only need an idea in your head.

We’ll figure out the rest.

And today, to celebrate the launch of the Factory45 YOUTUBE channel — I’m sharing 3 reasons you can absolutely launch a fashion line without going to fashion school.

I’m going to use this channel to share tips and advice for every stage of running a sustainable fashion brand.

So, if you’re into video and want to see more of them, please click here and “Subscribe” to the Factory45 channel. You’ll simply get pinged when new videos go up (every Wednesday!)

And if you have suggestions or topics you’d like me to cover in a 3-5 minute video, then I’m ALL ears – simply email me at shannon@f45staging.wpengine.com.

More next week and in the meantime,

Check out the first two videos here >>

 


 
 


There is a lie being told in the entrepreneurial world.

It’s a false narrative that’s being targeted at people who are unhappy with their current work life and are looking for a change.

Maybe you’re one of those people.

The lie is this:

Follow your passion.
Quit your job and chase your dreams.
Do work you love and you’ll never work a day in your life.

We see it every day: the Facebook and Instagram ads promising your “dream life” by people who look like they’re living their dream life.

It’s all palm trees and perfectly-foamed lattes and bright, white lighting. It’s breakfast trays in bed and bouquets of peonies and red painted lips.

But do you know what’s behind those beautiful photos and “dream lives?”

Many, many, many months (probably years) of it not looking that way.

Because the truth is, to become the picture of success — while creating a business that lasts — it requires this:

Doing work you don’t want to do.

In fact, when you’re first starting out, you can expect to do more work that you don’t want to do than work you actually enjoy.

And usually, it requires running your business as a side hustle while *still* going to your “real job.”

We all know there’s no such thing as overnight success.

But what I don’t think we always remember is that there’s so much more to the story than what we see on social media.

Chances are:

The fashion brand with the perfectly curated Instagram feed started with an iPhone and a Dropbox folder of stock photos.

The designer working in a beautifully-lit studio started in a converted home office that barely fit a desk.

The CEO flying first class to a paid speaking gig spent years sitting in the back of the plane to speak for free.

If you’re ready to start your own business, you should absolutely do it. It’s one of the most rewarding journeys you can take.

But there should be no illusions.

It will require “grunt work” — the things you think everyone else is outsourcing to interns — are the things you need to do yourself when you’re first starting out.

Packing and fulfilling orders, writing and scheduling your own social media posts, creating your emails and blog posts, going to networking events, dealing with tech issues that make you want to pull your hair out.

Those “annoying” tasks that tempt you to procrastinate or abandon them all together are the things you’ll look back on with genuine appreciation.

They’re the things that will make you grow, build new skills and realize that you’re capable of more than you think.

Because every successful entrepreneur I know has a similar story of doing work they didn’t want to do.

That’s what it takes.

So secret #3 is this: Successful entrepreneurs do things they’re not passionate about because they know that it’s not about passion.

It’s about purpose.

 


 
 
 

If you’re ready to put in the work to start your dream business, let’s do it together. Applications to Factory45 open in May 2020!


This is a multi-part series, celebrating the five-year business anniversary of Factory45. If you missed “secret #1” you can read it here, if you missed “secret #2” it’s here.

information overload

A few weeks ago, while I was talking with new designers at TexWorld, someone said something that stuck with me:

“I’m feeling overwhelmed by information overload. I’ve been doing research for months and months, but at what point is it enough? At what point do I stop researching and start ‘doing’?”

You’ve probably heard the statistic — it’s something along the lines of how the average person in 2018 consumes more information in a day than a person in the 1800s consumed in their whole life.

We are bombarded with advice, opinions, facts, stats, experts, gurus, advertisements and the like.

It’s enough to cause decision paralysis for even the most confident, decisive and organized of people.

Then there are the rest of us, grasping at which direction to take, which advice to listen to and which research to follow.

And I’m here to tell you,

You can probably stop.

Stop researching. And start implementing.

Because doing is the best research you’re ever going to get.

That’s when you’re going to find what works for you and your brand — instead of what works for someone else.

Is it important to use the guidance of the people who have been there before?

Of course. (I teach a whole fashion program based on that sole concept.)

But for as many articles you read, podcasts you listen to, courses you take and networking events you go to, you have to make sure you’re taking action at the same time.

So, what do you do?

  1. Pick one teacher to start. Maybe it’s Jane from Fashion Brain Academy. Maybe it’s Nicole from Startup Fashion. Maybe it’s Syama from Scaling Retail. Or maybe it’s me. But you don’t need all the experts. Pick someone you trust, someone’s style that jives with how you like to learn, and a personality you connect with.
  2. Implement while you learn. Again, make sure you’re taking action on the new information you’re absorbing. Binders and folders and colored coordinated labels are fun, but those aren’t moving the needle. Choose one thing every day that will move your business forward or get you closer to launch.
  3. Notice if you’re using “research” as a way to procrastinate. If you think you’ve done too much Googling, then you probably have. Step away from the search bar.

And above all, remember, you’re not going to get it all right. You’re going to make mistakes, you’re going to follow the wrong advice, you’re going to feel paralyzed by all of the decisions you have to make.

But that’s okay.

Because the best entrepreneurs know that when one road dead-ends, you can always reroute.

For better or for worse, there will always be another road to follow.