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shannon lohr founder of factory45

How to Launch a Fashion Line Without Fashion School

Can you really launch a fashion line without going to fashion school?

YES.

Right around this time every year, I start to hear from many of you who want to apply to Factory45.

The biggest concern?

I don’t have a fashion background!
I didn’t go to fashion school!
I don’t know how to design or sew!

I ONLY have an idea!

And what do I have to say to that?

Great!

To be the right fit for the Factory45 program, you only need an idea in your head.

We’ll figure out the rest.

And today, to celebrate the launch of the Factory45 YOUTUBE channel — I’m sharing 3 reasons you can absolutely launch a fashion line without going to fashion school.

fashion school

I’m going to use this channel to share tips and advice for every stage of running a sustainable fashion brand.

So, if you’re into video and want to see more of them, please click here and “Subscribe” to the Factory45 channel. You’ll simply get pinged when new videos go up (every Wednesday!)

And if you have suggestions or topics you’d like me to cover in a 3-5 minute video, then I’m ALL ears – simply email me at shannon@factory45.co.

Thank you so much for your support in this latest creative endeavor… and don’t forget, applications to the 2019 program of Factory45 open NEXT WEEK!

I’ll send out an email on Wednesday, 5/15 to let you know that applications are open.

If Factory45 is the right fit for you this year, I’d love to hear from you.

More next week and in the meantime,

Check out the first two videos here >>

 

 


Factory45 CTA

CNBC

Factory45 Featured on CNBC’s Nightly Business Report

A few weeks ago, a producer for CNBC contacted me about featuring Factory45 on Nightly Business Report’s “Bright Ideas” segment.

It was a whirlwind of logistics, falling right around Thanksgiving, but we managed to piece together a story about sustainable fashion, ethical manufacturing and how Factory45 has played a roll in it.

The best part is that we were able to incorporate two Factory45’ers, Cara of VETTA and Mary of Reprise Activewear, and my husband even made an appearance with his company Project Repat.

I’m so happy with how the final segment turned out — it’s always a little nerve wracking when you give someone else control of telling your story.

If you didn’t catch the live version on NBR last week, click the play button below to watch it now:

A huge thanks again to Factory45’er Cara Bartlett for making time to film on Cyber Monday (of all days) and Factory45’er Mary Bemis, who filmed right after flying back from Kenya!

Your support in watching and sharing the clip is so appreciated:

Watch Factory45 on NBR here.

Gratefully,

 

factory45 owner shannon

 


Market45

The Factory45 Marketplace Launches Next Week!

For over four years, I’ve worked with designers and entrepreneurs to launch fashion brands that are sustainably and ethically made.

I’ve had the unique perspective of seeing these brands build their supply chains, think carefully about their business models and bring value to shoppers who are looking for better options.

It’s been a ride, and I’m so proud of the work we’ve done.

But, like any serial entrepreneur, I know there’s still so much more to do.

Two years ago, I envisioned a platform where I could sell the products that have launched through the Factory45 program.

I wanted to create a marketplace that would make it easier to shop sustainable and ethical fashion, all in one place.

So, what did I do?

The same thing I do every time I come up with a new (sometimes hairbrained) idea.

I hopped on the phone with my creative director to walk her through the vision:

  • I want to launch with 20 Factory45’ers to start.
  • I want to send traffic to their online stores.
  • I want to offer a discount incentive to shoppers.
  • I want to make enough money to break even.
  • But ultimately, I want to help the brands grow.

Could we make that happen? I asked her. From a tech perspective, is it possible?

And for the sake of full transparency, at first we couldn’t.

The platform I initially envisioned was just too complicated — there were too many moving parts.

So, in June we decided to scrap the whole project.

But what usually happens when you take a deep breath and walk away?

You find clarity.

And thankfully, that’s what happened.

We put aside the ideal for “perfection” and came up with the “good enough” option. (This is a beneficial lesson for any entrepreneur.)

Six months later, we are one week away from launching Market45, an ethical fashion marketplace.

Featuring 20 invite-only brands that have launched through the Factory45 accelerator program, the marketplace will make it easy to shop sustainable and ethical fashion, all in one place.

Before we launch on Thursday, November 1st you can join our VIP list here and get 10% off any Market45 order.

By signing up to the Market45 email list, it will also ensure that you’re one of the first to know when we launch next week.

I can’t wait to show you what we’ve been working on.

Grateful for your support,

 

factory45 owner shannon

 


Market45

information overload

3 Tips for Dealing with Information Overload

A few weeks ago, while I was talking with new designers at TexWorld, someone said something that stuck with me:

“I’m feeling overwhelmed by information overload. I’ve been doing research for months and months, but at what point is it enough? At what point do I stop researching and start ‘doing’?”

You’ve probably heard the statistic — it’s something along the lines of how the average person in 2018 consumes more information in a day than a person in the 1800s consumed in their whole life.

We are bombarded with advice, opinions, facts, stats, experts, gurus, advertisements and the like.

It’s enough to cause decision paralysis for even the most confident, decisive and organized of people.

Then there are the rest of us, grasping at which direction to take, which advice to listen to and which research to follow.

And I’m here to tell you,

You can probably stop.

Stop researching. And start implementing.

Because doing is the best research you’re ever going to get.

That’s when you’re going to find what works for you and your brand — instead of what works for someone else.

Is it important to use the guidance of the people who have been there before?

Of course. (I teach a whole fashion program based on that sole concept.)

But for as many articles you read, podcasts you listen to, courses you take and networking events you go to, you have to make sure you’re taking action at the same time.

So, what do you do?

  1. Pick one teacher to start. Maybe it’s Jane from Fashion Brain Academy. Maybe it’s Nicole from Startup Fashion. Maybe it’s Syama from Scaling Retail. Or maybe it’s me. But you don’t need all the experts. Pick someone you trust, someone’s style that jives with how you like to learn, and a personality you connect with.
  2. Implement while you learn. Again, make sure you’re taking action on the new information you’re absorbing. Binders and folders and colored coordinated labels are fun, but those aren’t moving the needle. Choose one thing every day that will move your business forward or get you closer to launch.
  3. Notice if you’re using “research” as a way to procrastinate. If you think you’ve done too much Googling, then you probably have. Step away from the search bar.

And above all, remember, you’re not going to get it all right. You’re going to make mistakes, you’re going to follow the wrong advice, you’re going to feel paralyzed by all of the decisions you have to make.

But that’s okay.

Because the best entrepreneurs know that when one road dead-ends, you can always reroute.

For better or for worse, there will always be another road to follow.

 

factory45 owner shannon

 


Market45

Contemporary swimwear

Introducing Gala Maar: Contemporary Swimwear for the Modern Muse

This is an interview with Factory45’er Blakely Wickstrom about the launch of her brand Gala Maar, contemporary swimwear for the modern muse. Blakely took a pre-sales strategy to launch her first collection through her online store. Read on to learn more about her company and hear her advice for new brands.

Tell us about your products and company. What do you make?

Right now, I’m producing women’s swimwear and being as sustainable as possible throughout the entire process — from my fabric, made of discarded fishing nets, to sourcing the only made-in-the-USA pad inserts and everything else in between.

The construction is very high quality and the design is more timeless than trend driven, with the intent being that the swimsuits should last my customer an especially long time. Swimwear is the beginning — I’m hoping to expand the product range with every season to grow into an ethical resort lifestyle brand.

Contemporary swimwear

From the beginning, you had a very strong vision for your branding and aesthetic (hello, Instagram). Can you tell us a little bit about how you got so clear on the brand direction you wanted to take and the inspiration behind it?

Coming up with the aesthetic direction was probably the most fun and organic part of the process. For my Instagram, it started with just opening myself up to all the things that inspire me and saving the images to my Pinterest without giving it too much thought.

From there I was able to organize and hone in the branding and be more strategic about what I posted. In the swimwear market, there is not a lot of diversity in the type of imagery brands choose to use. Typically it involves a “perfect” woman on a tropical beach, which is fine but I wanted to do things differently and to portray the qualities of a contemporary woman beyond shallow attributes.

When creating my own campaign images I think the most important part was hiring a photographer who was a natural fit. I loved the way Amanda Bjorn captures her subjects and how comfortable and intimate her photographs are. When casting the models I picked three girls I found super inspiring, from a dancer/ choreographer to an artist. They were all unique beauties and gave their own je ne sais quoi to the project.

And then there was the stunning location of Frank Lloyd Wright’s grandson and apprentice, Eric Lloyd Wright, a compound high above Malibu which was a perfect mix of nature and architecture, my biggest inspirations aside from the female form.

contemporary swimwear

You’re one of my Factory45’ers who was really conscious about being patient and taking your time with the process. You didn’t rush your launch – can you tell us more about your journey with the pre-production process?

In all honesty, it was more the process than my patience that didn’t rush the launch. Finding my fabric was the first step and what really set the course for my business. I did some googling and discovered that they had an office in NY so I made an appointment and met with the US sales rep. Swimwear is super technical and when your goal is quality and fit, finding the right manufacturing partner is essential.

I did encounter multiple situations where the quality or communication wasn’t working out and I had to move on. Going to trade shows was key, talking to as many people as possible and making the connections so there were options and a point of reference. Although frustrating at the time, I am thankful for the way things played out as it allowed me to really hone my product, message, and branding.

Throughout this time, did self-doubt ever creep up? How did you get past it?

Quite often! Something I remember very well from the Factory45 program was your advice to celebrate the small victories, which I think is key. That and being able to reflect and see how far you have come.

It’s easy to be overwhelmed and get caught up in all the things you have to figure out and the laundry list that only seems to grow so it really helps me to reflect on all the obstacles that I have overcome. Entrepreneurship is undoubtedly a rollercoaster of emotion so you just have to welcome it, roll with it and keep checking things off the list.

What has been the best thing about launching and seeing your idea come to fruition?

After working for others for so long it’s really great to be able to see an idea through from start to finish and the crazy amount of learning that goes into the process is very fulfilling. I feel like I am finally being able to live my truth and practice my ethics in a proactive way. Something unexpected which I have really loved is all the amazing and inspiring women that I have gotten to meet and work with as a result.

Contemporary swimwear

What is your best piece advice for a new designer or entrepreneur that’s just starting out down this road?

I would say be open to the course things take. The path won’t always go how you planned and it might be the best thing for you in the end. Also, check the mundane things off the list as soon as possible. Once your launch is on the horizon you will be happy to have things like your shipping and return policies, website copy and sales forms already in place.


To shop contemporary swimwear for the modern muse, visit Gala Maar here. To read more about Blakely’s experience in Factory45, read her alumni story here.

 

factory45 owner shannon

 


Market45

Can you start a fashion business without a fashion background?

Can You Start a Fashion Business Without a Fashion Background?

Here is an email I get at least once a week:

“I’m so excited about Factory45 and really want to join this year! The only thing is, I don’t have a background in fashion – will this affect my chances of being accepted into the program?”

And every time, my answer is…

“Absolutely not!”

Going to fashion school has absolutely nothing to do with how successful you’ll be at launching your own apparel brand.

I’ve witnessed how true that is — over and over again.

Some of the most successful entrepreneurs to come through Factory45 couldn’t have told you the difference between a serger and a die-cutter.

What did they have on their sides instead?

They understood the value of hard work, grit, creativity and resilience.

And believe me, those skills are far more valuable in starting your own brand than knowing how to draft a pattern or sew a garment.

Don’t believe me?

Factory45’er Angela Tsai, who designed and launched the Mamachic, was a reporter for the NBA before she set out to start her own apparel company.

Hanna Baror-Padilla, who joined Factory45 in 2015, was a transportation planner while she launched her womenswear company Sotela.

Factory45’er Tiffany Shown was working for a PR firm when she started creating Fair Seas Supply Co., a line of organic cotton, round beach blankets.

I’ve had massage therapists, Wall Street bankers, stay-at-home moms, humanitarian workers, executive assistants, advertising execs, and the like, join Factory with no knowledge of manufacturing and without any background in fashion.

That’s all to say, any dog can learn new tricks as long as they seek out the education and are willing to learn.

 

factory45 owner shannon

 


Introducing The 24 Hour Outfit, Sustainably & Ethically Made in Brooklyn

This is an interview with Factory45’er Rachel Fernbach about the launch of her brand PonyBabe. With the help of a Kickstarter campaign, Rachel is raising money (update: has raised money) for her first production run of The 24 Hour Outfit.

What are you pre-selling on Kickstarter?

PonyBabe is a line focused on creating ultra comfy, versatile wardrobe staples for women. The clothing is made from premium super soft eco-friendly fabric and manufactured in Brooklyn, NY.  

The 24 Hour Outfit, now available for pre-sale on Kickstarter, is a collection of 4 pieces: a large wrap, a racerback tank top, a cardigan, and a pair of delicately pleated pants. Meant to be mixed, matched, layered, and worn on repeat – the 24 Hour Outfit is ideal for creative professionals, expecting/new mamas, yogis/meditators/dancers, minimalists, and travelers.

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Why did you choose to launch your brand through Kickstarter?

I started PonyBabe with personal savings, and did not have the cashflow to fund my first production run. I needed to raise money to get that going, and also wanted to make sure there was a demand for the clothing before getting any deeper into the process. As a new label, Kickstarter is an ideal way for me to raise money while also testing the waters, and it’s an effective way to spread the word about PonyBabe.

What was the most challenging aspect of creating your campaign?

Oh my goodness. I’m not going to lie: If I had known how challenging this all would be, I… still would have done it, but at least I would have been emotionally prepared for the insanity of doing so many new things for the first time!

I would say that what has been most challenging is simply the fact that I came into this industry with very little knowledge, and have had to learn so many new things, on a constant basis. (How to get samples and patterns made, how to produce a photoshoot and video shoot, how to use social media, how to build a website… the list goes on.)  It’s tiring, exhilarating, exciting, and also super cool to learn new things — but some days my bandwidth runneth low…

ponybabe-2-copy

You’ve done months of prep. What helped you keep up your momentum and motivation?

I started building my email list very early, and though it has grown slowly, having a supportive circle of dedicated and caring people has been priceless… each time I sent out an update (even if it was to say that things weren’t going as planned), I received back an email here and there encouraging me to keep it up and make those clothes. Those little love notes really kept my spirits up when things were hard.

 

Can you give us a little insight into your campaign strategy? What has been working and what hasn’t worked as well?

The clothes I’m making are a great fit for a lot of different lifestyles. With that in mind, I honed in on a few niches – yoga, dance, minimalism, eco-fashion, American-made, and maternity – and researched blogs, boutiques, magazines, and influencers who might have an interest in seeing PonyBabe get funded. It’s pretty early in my campaign, so I’m still waiting to see what winds up working best!

What seems helpful is connecting through my networks – i.e., friends of friends seem much more likely to want to help… but I’m not letting that stop me from reaching out to others as well.  As in all arenas of life, relationships are key: it’s important to make personal connections, and make offers to give instead of just making requests to receive.

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What do you do when self doubt starts to creep up?

Notice it, allow it to have some space, then choose to focus on the positive. I actively shift my attention to what is going well, while also acknowledging that this is a stressful experience, and it’s normal and healthy to feel a little nervous or worried from time to time.

My nerdy self-encouragement mantra right now is “People love me and want me to succeed.”  It’s surprisingly motivating! 🙂

What’s your favorite reward being offered in your campaign?

The Whole Outfit, of course! Each piece is great on its own, but putting on the whole outfit is pretty much a perfect recipe for instant comfy cozy bliss. I love how it makes me feel like cuddling up with a mug of tea and a good book.

If you had one piece advice for someone considering launching a Kickstarter, what would it be?

Go for it! And ask for help from people, because it’s a lot for one person to take on.

You can check out Rachel’s campaign for The 24 Hour Outfit by PonyBabe hereTo read more about Rachel’s experience in Factory45, read her alumni story here.

 

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dictate your success

Do You Let Others Dictate Your Success?

I have a friend in the sustainable fashion industry who is amazing.

Out of college, she interned for an international eco-fashion brand, she’s worked for big designers in NYC, she’s helped to run a fashion-tech startup on the west coast, and she’s constantly debuting her own creative projects.

One of her most recent endeavors is a podcast with people in the sustainable fashion industry and to announce it, she sent out an email to her network.

When a big-name womenswear designer replied back my friend was awestruck.

“I can’t believe she is interested!” she said to me.

To which I replied, “Um, of course she’s interested. You’re, like, amazing. And everything you do is amazing.”

“Do you think I should ask if I can interview her?” Insert grimace of trepidation.

Me: “Uh, YES! I’m sure she would be honored! Do it!”

It took less than a week for my friend to hear back from the designer and get an interview on the books.

As an outsider looking in on the situation, it was so clear to me why this person would immediately say “yes” to my friend’s request.

My best guess is that the designer was equally thrilled and honored to be asked.

But to my friend, making the ask was scary and nerve-racking. She was the one having to make herself vulnerable to rejection and in doing so, the stakes were automatically heightened.

We all put people on pedestals (I’ve written about imposter syndrome before here). Most of us can think of at least one person we feel inadequate to. We get it in our heads that because of our [age / experience / station in life / upbringing / background / etc.] we’re not worthy of the people around us.

I can’t tell you how many times I’ve heard this from one of my entrepreneurs in Factory45:

“I reached out to this patternmaker… she wrote me back once and then I never heard from her again. It really knocked my confidence.”

Fact: As entrepreneurs, we cannot let our perception of others dictate the decisions we make and how we navigate forward.

As soon as we do, we’re letting other people determine our success.

For all we know, we’re letting an unanswered email that could’ve ended up in a spam folder, hinder us from moving forward.

And yes, we all do it. Sure, there is the occasional ego-less robot whose confidence doesn’t waver, but for the rest of us mortals we can’t help but question our place among others.

Where do I belong? Am I understood? These are questions humans have been asking themselves since the beginning of time — back when we were using rocks as dishware.

But I’d argue that as entrepreneurs, those questions take on an even deeper meaning. Do my ideas matter? Am I making the world a better place?

dictate success, imposter syndrome, people on pedestals

We tend to look for outside opinions to validate those answers.

Recently, I was connected with an entrepreneur in the venture capital and development space, who has been a coach to entrepreneurs for several decades.

Originally, we were supposed to jump on call to talk through a pre-interview so I could be on his podcast, but after our call, he told me he wanted to do more.

“Shannon,” he said. “How can I support you beyond a 30-minute podcast? I really believe in what you’re doing and you’re one of the only people out there doing it. How can I help you?”

When we got back on the phone he expressed interest in mentoring me and immediately my thoughts jumped to:

“Why would he be interested in me?”

“How can I fairly compensate him?”

“I don’t want to waste his time…”

When we got on our third call it was clear how much he believed in Factory45. No strings attached. He wanted to do what he could to help me succeed.

So, why did I question my worth? Because of his LinkedIn profile? Or his bio? Or his successful company and connections to other entrepreneurs I admire?

Why do those external factors dictate our internal dialogue?

Because they shouldn’t.

If we’re all going to succeed as entrepreneurs (and yes, there is enough success for all of us), then we can’t hold back, waiting to see how others will respond.

We have to take the favor from the exec we met at a networking event. We have to click “send” on the cold pitch to Vogue. We have to accept the meeting with the intimidating industry veteran. We have to believe we’re worthy of the help we are offered.

It’s safe to say there isn’t anyone giving us gold stars or A+’s anymore. It’s our job as highly-capable, driven entrepreneurs to give them to ourselves.

The future of our businesses depend on it.

 

 

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*This post was published with permission from Kestrel.

Photo credit: Jeshu John


 

important quality

The Single Most Important Quality of an Entrepreneur

When I tell people about Factory45 their first curiosity is about the companies I work with:

“What products are you most excited about?”

“Which company is your favorite?”

“What startups have been the most successful?”

Outsiders will assume there’s a unicorn in the group that I love above the rest, so sometimes they’re surprised by my answer:

“The entrepreneurs I love working with are the ones who… ‘get it.’”

It’s not that they know the most about starting a business, or have the best product idea, or have the most money in the bank.

Instead, they “get” that the most important quality of being an entrepreneur is the ability to take action.

That’s it.

They understand that when it comes to success, aspiration holds very little clout next to perspiration.

They don’t hold back from calling fabric suppliers, they dive into the scary-technical-internet stuff, they don’t worry about their social media marketing being perfect the first time.

They live with this mantra in mind:

Entrepreneurship is so much more about following a series of daily habits, than it is about creating big goals.

If you know the end vision but you’re not able to take the small steps to get there, then a big goal really doesn’t matter.

It’s like wanting to have clear, glowing skin but instead of drinking your green smoothie every morning, you continue eating chocolate donuts.

Whether you’re a startup or a serial entrepreneur, you’re going to have times when it will be so much easier to do nothing than to do something.

I know this firsthand.

Over the past few months, I’ve been wanting to learn more about Facebook advertising so I signed up for an online course that would teach me how to do it effectively.

I completed the program at the beginning of January, and I gave myself a week to start implementing it.

It’s now January 27th and that task is still sitting on my to-do list waiting to get checked off.

Procrastination is a beast, and it’s mostly because it stems from fear.

I fear wasting money on the wrong ads. I fear appearing too “sales-y.” I fear not accomplishing the goal I’ve set for the strategy.

The thing is, if I don’t try, then I’ll never know what good could have come out of it.

I’ll never know all of the awesome people I could have introduced to Factory45. I’ll never know the potential new companies I could have helped get started.

I know enough about entrepreneurship to say, it’s just one big experiment. You have to be willing to be both an artist and a scientist.

Which means you have to be willing to scrap the Kickstarter video, reshoot and strive for better.

You have to be willing to spend days writing a guest post without knowing if it will get published.

You have to be willing to sit on the phone for hours with GoDaddy tech support to get your website up and running.

It’s not glamorous and there are no guarantees. But your chances of success are increased if you’re methodical about the daily and weekly habits you follow.

“The biggest danger to success isn’t failure, it’s doubt.” (I saw that on the door of a coffee shop the other day.)

Don’t let fear and doubt leave you paralyzed from the thought of trying. Because there really is only one certainty in entrepreneurship —

Without action, an idea is nothing.

 

 

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Photo credit: Cam Adams

How I Ended Up on Live Television Last Night, Talking about Fast Fashion

What do you do when you’re sent a live interview request for international television?

You say, no, of course. Who would ever subject themselves to that kind of stress?

I was walking home from a morning of co-working when I got an email from a producer at CCTV America.

She had found an article I wrote for the Huffington Post and wanted me to talk about fast fashion for their primetime news show, Global Business America.

The segment would air live at precisely 8:22pm that night. Was I available?

As someone who is perfectly happy to stay in my little home office, taking interviews by phone and email, my first instinct was to ignore it.

She wants me on live TV in less than 7 hours? That’s nuts. That’s not enough time to prepare…. I’d have to be crazy to do that….

And yet, as my stream of conscious is screaming, “Shannon, don’t do it! Too scary, too scary!” I find my fingers typing:

I’d love to come on the show tonight. Let me know about next steps.

(I like thinking about this sequence as a scene from Pixar’s “Inside Out” – if you’ve seen the movie, you know exactly what I’m talking about.)

Fast forward, and all of the sudden I’m on the phone with the producer, doing a pre-interview and she is arranging for a car service to pick me up and take me to the satellite studio in downtown Boston later that night.

Of course, the rest of the day fell to shit as I prepared for the segment and tried to talk myself off the ledge from what I had agreed to.

“Sustainable Fashion Advocate Has Massive Meltdown on Live Television, Bringing Shame to a Fledgling Industry” was the headline I was preparing myself for.

By 7:40pm, there was a black car sitting outside my house to take me to the studio. And for reasons unbeknownst to me, I got in it.

Sitting in the green room, I was taking deep breaths, using the pointer to index finger technique used in yoga and meditation, and telling myself that no one would be watching so it didn’t matter if I sucked.

“Just because it streams to 85 million viewers in over 100 countries doesn’t mean that anyone actually watches it…”

Before I know it, I’m in the studio, in front of a fake Boston skyline, hooked up to a microphone and earpiece and staring into a black screen. The audio tech says “good luck,” closes the door and leaves me the in the room by myself.

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Shortly after, a producer in DC comes into my ear and says, “Shannon, you’re on in 90 seconds.”

All the curse words.

“Shannon, you’re on in one minute.”

And that’s when I hear the pre-recorded segment go live. I hear a reporter talking about Bauble Bar and fast fashion and how great the business model is for consumers and companies.

In my ear:  “The fast fashion model is successful because it gets the consumer what they want, at an appropriate price, in the time frame that they want.”

Cut to my brain waves: Uhhhh, do they, like, know I’m against fast fashion?

“Shannon, you’re on in 30 seconds.”

More curse words.

In my ear: “For just under 40 dollars, you can buy a chic bra and underwear set.”

As I hear the anchor segue into introducing me, I give myself one last chance to panic and blackout.

A few seconds later, I’m on live television talking about the topic that I’m most passionate about.

Showtime.

You can watch the first segment here and the interview here:

And just like that it was done. And I didn’t flop, or freeze up, or accidentally say “shit” instead of “shift.” I flipped the script on how the business of fast fashion is typically portrayed and even had some fun doing it.

Moral of story? Sometimes things are scary and they do flop (case in point: my speaking engagement at ECO Fashion Week three years ago…)

But sometimes, they’re awesome. Sometimes, they’re more important than your fears.

Here’s to losing your shit and winning it back,