Describe your business after Factory45.
Farbrook Studio is a work in progress, and I'm taking things slowly. Connecting with people on a personal level is much more important and interesting to me than trying to be famous on the internet, so for 2017 I'm planning to keep things cozy by showing the collection to NYC based shops where I can visit and build meaningful relationships with owners and buyers. I'm also planning to host trunk shows so that I can meet my customers in person.
I am curious and open minded about the ways in which Farbrook Studio will grow – it's an interesting challenge to build a brand without significant cashflow, so I'm trying to approach the whole thing with optimism, creativity, and a sense of adventure. I'd love to collaborate with other small businesses, and to pool our resources to help everyone grow.
Before F45 I wasn't really aware of the size and enthusiasm of the sustainable fashion community, and since the conclusion of the program it's been wonderful to feel that Farbrook Studio is a part of a larger effort to better the world.