For over four years, I’ve worked with designers and entrepreneurs to launch fashion brands that are sustainably and ethically made.
I’ve had the unique perspective of seeing these brands build their supply chains, think carefully about their business models and bring value to shoppers who are looking for better options.
It’s been a ride, and I’m so proud of the work we’ve done.
But, like any serial entrepreneur, I know there’s still so much more to do.
Two years ago, I envisioned a platform where I could sell the products that have launched through the Factory45 program.
I wanted to create a marketplace that would make it easier to shop sustainable and ethical fashion, all in one place.
So, what did I do?
The same thing I do every time I come up with a new (sometimes hairbrained) idea.
I hopped on the phone with my creative director to walk her through the vision:
- I want to launch with 20 Factory45’ers to start.
- I want to send traffic to their online stores.
- I want to offer a discount incentive to shoppers.
- I want to make enough money to break even.
- But ultimately, I want to help the brands grow.
Could we make that happen? I asked her. From a tech perspective, is it possible?
And for the sake of full transparency, at first we couldn’t.
The platform I initially envisioned was just too complicated — there were too many moving parts.
So, in June we decided to scrap the whole project.
But what usually happens when you take a deep breath and walk away?
You find clarity.
And thankfully, that’s what happened.
We put aside the ideal for “perfection” and came up with the “good enough” option. (This is a beneficial lesson for any entrepreneur.)
Six months later, we are one week away from launching Market45, an ethical fashion marketplace.
Featuring 20 invite-only brands that have launched through the Factory45 accelerator program, the marketplace will make it easy to shop sustainable and ethical fashion, all in one place.
Before we launch on Thursday, November 1st you can join our VIP list here and get 10% off any Market45 order.
By signing up to the Market45 email list, it will also ensure that you’re one of the first to know when we launch next week.
I can’t wait to show you what we’ve been working on.
Grateful for your support,