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fashion kickstarter

4 Misconceptions About Launching a Fashion Kickstarter

Yesterday I spent 36 hours in New York City, talking to fashion startups about ways to finance their brands.

Needless to say, crowdfunding (specifically Kickstarter) has been on my mind.

If you’re one of those entrepreneurs currently weighing your options about how to launch your company or new collection, keep reading.

Today I want to go over four of the major misconceptions about launching a crowdfunding campaign.

MISCONCEPTION #1: Kickstarter = “donations.”

This might be my biggest pet peeve when I hear people talking about crowdfunding or Kickstarter. Do not, I repeat do not, refer to your campaign as a place to “donate” or “accept donations.”

Kickstarter is not charity. And it’s not even fundraising in a traditional sense.

When it comes to raising money for your fashion brand, Kickstarter is a platform for pre-selling your product before you go into production.

In other words, your customers are financing your first production run for you by pre-ordering what you’re selling. Instead of using your own savings, you’re receiving the money upfront to go into production and deliver your product to your Kickstarter backers.

I repeat, it’s not a donation.

MISCONCEPTION #2: If you build it, they will come.

I estimate that about 75 percent of the work that goes into launching a Kickstarter should be focused on building an audience before you launch.

When campaigns fail it’s usually because the project creator didn’t put enough work into building their email list and social media following.

Will random people discover your project because they are browsing Kickstarter for cool brands?

Probably, but you can’t count on it.

Make sure you have a dedicated following of potential customers before you click that launch button. If that means waiting a few more months to build up your list, then do it!

MISCONCEPTION #3: Most Kickstarter projects succeed.

The majority of Kickstarter campaigns fail.

(That’s part of the reason I’m so proud of the success rate coming out of Factory45 and The Crowdfunding Factory!)

Kickstarter’s Fashion category has one of the lowest success rates, coming in at 25.46%.

I don’t tell you this to discourage you. I still believe that crowdfunding is the absolute best way to launch a new fashion brand.

I tell you this to emphasize how much work and advanced planning needs to go into launching your campaign.

I estimate that you should spend 6-18 months preparing for your campaign and again, building your audience before you launch.

MISCONCEPTION #4: Crowdfunding is dead.

Is Kickstarter saturated? Is social media noisy? Are email lists hard to grow? Yes.

But what’s the alternative?

If you want to launch a successful fashion brand — without wasting your own money and without going into debt — then crowdfunding is still the most low-risk and efficient way to do that.

Why?

Because you’re able to test the market before you launch.

You’re able to ensure that you won’t have unsold inventory sitting in your basement for years.

And you’ll know that you have a product people actually want before you invest the time and money into production.

There is no venture capitalist, bank loan or angel investor who can tell you that.


The moral of the story? Building a business takes a lot of time, thought, patience, hard work, creativity and persistence.

There’s no getting around that.

There is, however, a way to market and test your brand with very little risk to you personally.

And that’s where Kickstarter comes in.

If you want to learn all the steps you need to take to create a fully-funded crowdfunding campaign enrollment to my course, The Crowdfunding Factory, is opening soon.

You can get more details about this self-study program by signing up to the waiting list here.

 

factory45 owner shannon

 


crowdfunding factory cat

what to expect

What to Expect from Factory45 in 2018

Every year, June feels like January. It’s the month that truly feels like the “new year” for me.

One of the best pieces of advice I got when I was first starting out was to create a schedule and plan for my business that I wanted to follow.

Schools start in September. Corporations end their fiscal year in December. Well, Factory45 starts in June.

Because, hey, I’m the boss and I get to decide.

(Also, good advice: You don’t have to follow other people’s rules.)

With that said, I’ve been looking towards the coming months and planning for the year with a refreshed spring in my step — it’s a wonder what warm weather will do…

So, here’s what’s going on and what you can expect:

FACTORY45

Last week I onboarded this year’s entrepreneurs for the 2018 program of Factory45! This is my fifth year and sixth cohort to come through the accelerator program and every year the caliber of applicants gets more and more impressive.

The majority of my time and focus for the remainder of 2018 will be focused on helping them build their businesses. And I’ll be sharing more about what they’re all working on in the coming months.

PHOTOGRAPHY PROJECT

For the next six months, I’m teaming up with Joyelle West, one of Boston’s most talented photographers for a project that I’ve been thinking about for over a year now. Through our collaboration, I’ll be sharing, promoting and showcasing Factory45 products, as well as other sustainable and ethical brands, on Instagram.

You’ll be able to follow along here.

THE MARKETPLACE

The photography project will lead up to the launch of the first-ever… drum roll… Factory45 Marketplace! (Name to be determined.) I am SO excited about this and it’s been long overdue to have an online store to sell some of the Factory45 brands that have launched through the program.

I’ll be sharing more about the process of creating the marketplace with my web designer, Emily Belyea Creative, and you can expect it to be live for holiday season 2018.

TEXWORLD

Thanks to my pal Nicole of StartUp Fashion, I was invited back to TexWorld USA this year to speak on a panel about funding your fashion startup.

I’ll be in New York City for the independent designer meetup, as well as the panel, on July 23-24.

Designers and startups can register to attend for FREE here.

THE CROWDFUNDING FACTORY

Speaking of funding your fashion startup, this topic is my bread and butter. I love teaching low-barrier-to-entry ways of raising money so that you don’t have to go into debt to start your own company.

Throughout the year, I’ll spontaneously open enrollment to my other course, The Crowdfunding Factory, that teaches you how to fund your fashion brand through pre-sales and crowdfunding sites like Kickstarter.

If you don’t have money in the bank to pay for your first production run, I created this course for you.

You can get on the waiting list and be notified when enrollment opens here.


Between all of that, I’ll be over here doing my mom thing! Baby Lohr turned five months this week, and I’m trying to soak in these early days (as sleep deprived as they may be!)

Wishing all of you a wonderful start to the summer (or winter, depending on which hemisphere you’re in!)

I’ll be back next week with more free startup advice, entrepreneurial musings and the like : )

 

factory45 owner shannon

 


the crowdfunding factory

Launch Your Sustainable Fashion Brand with Factory45

Enrollment is now open for the 2018 program of Factory45!

You can apply to join me here.

Over the past four years, Factory45 has helped entrepreneurs from all over the world launch clothing companies that are sustainably and ethically made.

You can get all of the details about the program here.

And yes, Factory45 is now open internationally!

Whether you still can’t find a fabric supplier whose minimums you can afford or the process of finding a manufacturer has been a giant headache, I know there is a way to launch your company with:

  • More confidence
  • Less frustration
  • And without wasting valuable time & money

In fact, the entrepreneurs who have graduated from Factory45 have proven it.

Applications are open for the next two weeks and in that time I’m going to share:

  • My own story of entrepreneurship
  • Introduce you to some of the alumni who have successfully launched their companies through Factory45
  • Answer all of your questions about what you can expect
  • And more…

If you’ve been waiting months for this day to come, then I invite you to fill out your application now. You can live anywhere in the world to apply.

Get inspired, get to know me and get ready.

If you’ve been dreaming of starting your own sustainable fashion brand but haven’t known where to start, Factory45 is what you’ve been looking for.

Apply to join me here.

 

factory45 owner shannon

 

P.S. If there’s someone in your life who’s been talking about starting a clothing or accessories company please share the Factory45 application with them.

Entrepreneurship was the best thing that ever happened to me, and I hope that everyone (who wants to) gets the chance to start their own business.

And if you’re not sure it’s right for you, at least come check out the new website…

How to Make Next Year Better than the Last: Your Business in Review

I’ve mentioned before that I’m in a “mastermind group” with Nicole Giordano of StartUp FASHION and Lorraine Sanders of Spirit of 608.

We meet once a month via video conference to discuss our businesses, bounce ideas off of each other, ask questions and problem solve.

Most of the time it ends up being half business strategy and half mental cleansing – I always hang up the calls feeling reinspired and refreshed.

Yesterday we had our last meeting of 2017 and the focus was centered around a “yearly review” of our businesses.

This one hour together ended up being especially clarifying — I think sometimes you just need to hear yourself say your goals out loud — so I thought I would pass along our outline to you.

Even if you’re not in a formal mastermind group, you can grab a couple of other small business owners (they don’t have to be in your industry) or you can go through the questions on your own.

Here’s how you can follow what we did:

FIRST 25 MINUTES: HIGHLIGHTS OF 2017

We each spent several minutes processing through the last year, sharing what went well and what didn’t go so well. For example:

What went well for me:

  • I re-launched The Crowdfunding Factory in February and transitioned the course to rolling enrollment.
  • I spent the spring rebranding the Factory45 website with Emily Belyea Creative. I hired a graphic designer to create content for the 2017 launch, and I worked with Falcon Related to reshoot the on-camera videos for the Factory45 program.
  • I opened applications for the the Factory45 2017 program, exceeded the number of applications from the previous year and started working with a new group of awesome entrepreneurs.
  • I spent the summer building Factory45 Global and launched the program for international entrepreneurs in September.
  • I co-hosted two live events and spoke at another one.
  • Factory45 wrapped up on December 1st which brought me to the end of the year and a much needed break!

What didn’t go well for me:

  • I had plans to launch a “Factory45 Marketplace” last spring but it didn’t happen. I realized I was trying to do too much in too little time, so it got pushed off as a non-priority.
  • I tried to outsource my Instagram content strategy and it was a total bust. The agency I hired was a huge disappointment and we parted ways shortly after.

As each of us went through our highs and lows of the year, we also allotted time to interject and ask questions, but for the most part it was stream-of-consciousness talking with little interruption.

LAST 25 MINUTES: GOALS OF 2018

We spent the second half of the call focused on goals and plans for 2018 — the big picture items, if you will.

One thing I find really helpful in this part of the call is to make affirmative statements about your plans. So, instead of staying “I want to…” or “I’m going to…” say “I will… “ For example:

  • I will open applications for both Factory45 and Factory45 Global in May and they’ll run together as one six month program in 2018.
  • I will spend the summer working with my designer to build the online store for the Factory45 marketplace, launching holiday season 2018.
  • I will spend the fall creating Factory45 2.0 (actual name TBD), which will be a new online program for product-based startups that are past the “launch phase.”

During this part of the call, we spent a lot more time asking each other questions, offering suggestions and giving constructive feedback. I highly recommend finding people to do this with who will be honest and upfront with their thoughts.


So, here are some prompts to ask yourself (and your peers) in your own yearly review:

  • What went well this year?
  • What didn’t go as planned?
  • What do you want to accomplish next year?
  • What steps do you need to take to make those accomplishments happen?
  • Which goals take priority?
  • What are your deadlines / launch dates?

Again, honesty (and realistic goals) is the best policy.

Happy year-end planning… no spreadsheets, budgets or accountants required!

 

factory45 owner shannon

 


the crowdfunding factory

Raising Money For Your Fashion Startup with Fashion Brain Academy

A few weeks ago I got an email from Jane Hamill of Fashion Brain Academy:

“I’m wondering if you’d like to be a guest on my podcast to discuss raising money for a product-based business.

Walk us through the way to do it RIGHT including what to do and what NOT to do.”

I could talk about raising money for your brand all day, so of course, I jumped at the chance to be on the podcast.

If you don’t know Jane, she’s a veteran of the fashion education world. She’s a former clothing designer, has had her work featured on CNN, WWD, Entrepreneur and InStyle, is a regular speaker at DG Expo and has 14+ years of running a successful boutique and wholesale business.

One thing she admittedly doesn’t know as much about is crowdfunding, which is why this interview was so fun to record. Jane was learning as we went and asked the questions that many of you are probably wondering, too.



Some of the topics we cover in the interview are:

>> What to do in the first 7 seconds of your crowdfunding video
>> How to tell your story to get people to back you
>> The 3V’s of a successful crowdfunding campaign
>> How to set your crowdfunding rewards for backers
>> Price points that work best for a fully-funded Kickstarter
>> How often to email people about your crowdfunding campaign
>> And much more.

You can watch the whole interview for free here or listen to it as a podcast.

Here’s some of the feedback we’ve been getting:

“Phenomenal information – so much to think about!”

“Really great! So much to think about, but this was so straight to the point!”

“All of this is so helpful.”

If you’re thinking about launching your brand or raising money for your brand through pre-sales, crowdfunding or Kickstarter, then this is a must-see… if I do say so myself ; )

Watch or listen here.

 

factory45 owner shannon

 


the crowdfunding factory

crowdfunding factory

Success Stories from The Crowdfunding Factory

If you know anything about me (and what I teach) it’s that I unapologetically love crowdfunding.

Kickstarter, Indiegogo, iFund Women, pre-sales on your own website, whatever the platform you use I truly believe that launching your brand through crowdfunding is the smartest and most efficient way to go to market.

Why?

Because you can test your product before you make it, you can find out if anyone is willing to buy what you’re selling, and you can get your customers to pay for your first production run.

This saves you immense amounts of time, money and energy compared to traditional methods of creating inventory first and then trying to sell it.

At the end of last year, I launched a course called The Crowdfunding Factory that specifically focuses on raising money through pre-sale sites like Kickstarter.

To date, this course has a 100% success rate of participants who joined and launched a crowdfunding campaign.

So today, I want to share some of those stories with you.


COTTON BUREAU

This Kickstarter campaign wrapped up last week, raising a whopping $94,628.

Founder Michelle Sharp and her team set out to create size-inclusive, made-in-the-USA, premium t-shirts for men and women with a goal of raising $48K in 30 days.

The idea for the campaign stemmed from their existing business, Cotton Bureau, and the need to improve the sizing options of their women’s tees. They wanted to create something ultra-soft that could hold up in the premium t-shirt market without expecting adult women to fit into Junior sizes.

This clearly struck a chord with people as they gained the attention and support of 1,527 Backers who purchased their tees.

cotton Bureau


DUDEROBE

“Bathrobes for men kind of suck” – that’s the tagline for DudeRobe, a Kickstarter campaign that raised over $67,000 this summer.

Founder Howie Busch joined The Crowdfunding Factory at the end of last year and launched his campaign in just six months (the minimum amount of time I recommend). His hard work paid off when he reached his goal of $25K in under two days.

DudeRobe has been featured on BroBible, iHeart Radio, Product Hunt and other notable press and gained the interest of Shark Tank producers.

When I tell entrepreneurs to find their unique niche and try to solve a problem for those people, this is what I’m talking about. DudeRobe appealed to a very specific type of customer and it paid off.

duderobe



SEASON

Founder Jessie Artigue was already a notable lifestyle blogger through her site Style & Pepper, as well as the co-host of The Marriage is Funny podcast, before setting out to create her own dress line for women.

With the help of a Kickstarter campaign, Jessie launched SEASON, ethically-made dresses that are the “super-hero cape for your everyday style.” The first collection offers one multi-functional and versatile dress in three different colorways and is cut and sewn in the USA.

The SEASON campaign raised over $20,000, earning 122 backers, and was featured on style sites like Verily Magazine, Clementine and more.

SEASON


LE REGARD

While this campaign didn’t raise multiple tens of thousands of dollars like the others, I wanted to highlight it for the same reason I mentioned DudeRobe.

Founder Ruth Yeboah launched Le Regard to solve a problem for a specific group of people — breastfeeding women.

Operating under the mantra that every woman deserves to breastfeed in style, Ruth set out to provide a solution to the question: “Could I nurse in this?”

Creating apparel for all seasons, that flatters postpartum bodies and provides convenience and ease of nursing, Ruth raised over $10,000 to bring her first collection to nursing mothers everywhere.

Le Regard


And the last thing I’ll tell you today is that Crowdfunding Factory alum Lady Farmer launched their Kickstarter campaign this morning!

The mother/daughter team has created a beautiful campaign and has invested *months* in pre-launch prep that never ceased to impress me. So, go check out their campaign and see if anything strikes your fancy >>

 

factory45 owner shannon

 


crowdfunding factory cat

Introducing milo+nicki

Introducing Milo + Nicki: Cruelty-Free, Ethically Designed, Derived from Indian & Zambian Roots

This is an interview with Factory45er Nicki Patel about the launch of her brand milo+nicki, a cruelty-free, ethically designed fashion line derived from Indian & Zambian roots. With the help of a Kickstarter campaign, Nicki is raising money for the production run of her first collection.

Please give us a brief overview of your brand and the pieces you’re pre-selling.

Through our made in NY, designed in ATX pieces, we hope to empower you, the ever-evolving woman, to conquer your fears, take a leap of faith, never give up on yourself, and live a life full of color.

By combining our vibrant, cultural roots with our passion for sustainability, living cruelty-free, and our bold personalities, we hope you feel strong, confident, and empowered while tackling all things thrown your way while letting your true colors shine.

Our 6-piece collection is cruelty-free and ethically-designed, with handwoven certified Ahimsa silk and GOTS certified organic cotton blend from India, hand dyed with plant-based indigo in the US, printed with non-toxic, water-based dye in the US, and made in NY.

Why did you choose to launch your brand through Kickstarter?

Kickstarter is a great platform that allows small budget entrepreneurs to bring their big ideas to fruition. Being a solopreneur, I self-funded the venture thus far which includes everything behind the scenes:  sourcing sustainable fabrics, doing product development locally, creating tech packs for each design, creating samples and patterns, finalizing fit and creating another round of samples, hiring a fit model then a model to shoot the editorial images and video, setting up a shop, and marketing and miscellaneous expenses along the way.

With all these costs, when it came time to launch, I needed the extra push to bring my collection to life, and Kickstarter was the best option. It allows me to pre-sell the collection to my day 1 supporters at a lower price and fund my first run of production, all while testing the market and seeing if people love or hate what I am creating.

milo+nicki

What was the most challenging aspect of creating your campaign?

Honestly, creating the Kickstarter campaign has not been as tough as campaigning these past 11 days. I have been really blessed with an amazing team (shout out to Falcon Related) that shot the perfect images and created the most beautiful video. It is exactly how I envisioned and I couldn’t have done it without them.

You’ve done months of prep. What helped you keep up your momentum and motivation?

Love and passion for what I am doing. I believe that our story can empower and inspire women in all walks of life. It isn’t just about what the pieces we are creating, it is about the story of what you wear and the story you create wearing the pieces while pursuing what sets your soul on fire.

But, I am not going to lie. It has been tough. Not just being a solopreneur, but the entire process. You have your highs and lows, which as an entrepreneur are expected, but I have had some major setbacks. I have lost my fabric supplier not once, not twice, but three times?! Fabric is everything to a designer and I almost crumbled when I lost my last supplier only a few weeks from when I had previously planned to launch. What kept me going was the friends and family around me, my goal to empower women, and my vision to inspire change in the sustainable and ethical fashion movement.

 




Can you give us a little insight into your campaign strategy? What has been working and what hasn’t worked as well?

The Kickstarter campaign thus far has been tough. I believe that I have a good community of supporters that really believe in my mission and want to share my story.

Approximately 2 months prior to launch, I began to reach out to sustainable and conscious lifestyle bloggers, writers who were covering topics that pertained to my story and continued connecting with individuals through social media by sharing our story, mission, and teasers of our collection. This really has helped me build a tribe of people who really believe in what I am doing and want to share it with others.

Something that hasn’t worked so well is reaching out to nationally recognize writers and editors maybe due to lack of brand recognition and product interest. This has been the toughest part because the campaign has really slowed down in momentum and has really limited our audience and reach.

What do you do when self-doubt starts to creep up?

I feel truly blessed because I had the opportunity to work with Amber Rae, the guru and creator of the W.O.N.D.E.R  Way. When I have self-doubt, I usually use the strategies she has taught me to bring back my focus to the bigger picture and what I am truly wanting to accomplish. I also have had amazing guidance from individuals who truly care about the wellbeing of our brand such as from you, Shannon, and the production partners I have worked with. When all else fails, I look to my amazing friends, my super supportive mastermind group, the love of my family and then leave the rest up to faith. There is only so much you can do to prepare for everything, right? I am definitely learning to go with the flow through the journey of entrepreneurship.

milo+nicki

What’s your favorite reward being offered in your campaign?

I am totally biased because I love the entire 6 piece collection so I would say the All or Nothing reward. You are getting 6 pieces that are made out of 100% hand-loomed, made-to-order cruelty-free Ahimsa silk and GOTS certified organic cotton fabric which is hand-dyed with indigo, screen-printed with water-based, non-toxic dye, and cut and sewn by hand in the US, all under $1000!

If you had one piece advice for someone considering launching a Kickstarter, what would it be?

Plan early, be prepared and don’t give up. As I am working through my Kickstarter campaign, I feel like the same thing that led me to creating milo+nicki applies to my campaign and launch. The journey is never easy, but it is important to remember to listen to your gut and follow your heart. I constantly remind myself that no dream is too big, no passion is too small, and no routine is unbreakable.

There are always going to be those naysayers or doubters trying to bring you down or days in your campaign where everything seems to be going south, but don’t listen, they don’t matter and that one day doesn’t matter. If you believe in something bigger, something different, or want to do something no one has ever imagined possible, do it. You are your only limitation. Just remember that the journey is never easy so stay persistent, think positively, have faith, and envision the bigger picture with you reaching your end goal. This will lead you to unimaginable places.


To check out Nicki’s Kickstarter campaign and the pre-sale of milo+nicki click hereTo read more about Nicki’s experience in Factory45, read her alumni story here.

 

factory45 owner shannon

 


crowdfunding factory

Introducing NIA

Introducing NIA: Eco-Friendly Knitwear for an Unpredictable Life

This is an interview with Factory45’er Merica Kahn about the launch of her brand NIA, an eco-friendly knitwear company. With the help of a Kickstarter campaign, Merica is raising money for the production run of her first collection.

Please give us a brief overview of your brand and the pieces you’re pre-selling.

NIA is eco-friendly knitwear for an unpredictable life. I came up with the idea commuting to and from New Jersey to New York City five days a week for the last eight years. I wanted to design a clothing brand for the minimalist fashionista who loves to look stylish but who needs comfort for her active lifestyle. The first outfit I have designed and am pre-selling on Kickstarter is a cropped pant, a tank top, and a choker. These pieces easily mix and match with other staple items we all have in our closet and as a full outfit can be easily dressed up or down creating a versatile look that can take you through a whole day.

Why did you choose to launch your brand through Kickstarter?

I feel Kickstarter has a very eco-conscience audience and could connect with my project. Since this is my first time launching my own company, I think Kickstarter is a smart way to learn about the customer and get positive feedback to help get the support I need to create the ideal garments. I think Kickstarter makes it really simple to achieve success and it felt like the right place to start as a young entrepreneur.

Eco-Friendly Knitwear for an Unpredictable Life

What was the most challenging aspect of creating your campaign?

Surprisingly, it’s been the marketing side and building my audience. I love social media and have always been engaged in connecting with people but raising awareness for a new small fashion business is really tough! I am learning more every day and, although it’s not easy, I do enjoy the challenge and creativity in it.

You’ve done months of prep. What helped you keep up your momentum and motivation?

Talking to people about what I’m doing, 100%. I tend to get in my head and sometimes that can be negative. When I speak to people about what I’m doing it is so amazing to have people agree and be excited about what you have to say. It always surprises me when people thank me for the information about the ecological impact fashion can have because they didn’t know. That keeps me going because it truly is important to raise awareness about it.



Can you give us a little insight into your campaign strategy? What has been working and what hasn’t worked as well?

I’ve started by connecting with people that are close to me and trying to spread the word through Facebook and Email marketing as much as possible. I am constantly talking about my project everywhere I go. The most success I have had is directly talking to people about what I’m doing and them being into the idea, which leads to them becoming a backer.

What do you do when self-doubt starts to creep up?

My first reaction is to analyze what I’m doing and think about why I started this journey. I am definitely an emotional person and I think meditating and yoga has really helped me to learn to accept the curves that are thrown my way. After I go through an internal review I immediately reach out to my Factory45 peers, family, and friends. I get as much advice from people who have already been through what I’m going through or have their own businesses. It really helps to hear that they experience the same emotions and situations.

Eco-Friendly Knitwear for an Unpredictable Life

What’s your favorite reward being offered in your campaign?

I love the NIA cropped pant. They are so comfortable. I have literally worn them all day and even fallen asleep in them. I love being able to slip them on and get out the door quickly.

If you had one piece advice for someone considering launching a Kickstarter, what would it be?

Do not rush the launch of your campaign. When you’re ready to launch, you will know. Preparing everything beforehand as much as possible, is the best thing you can do. It will take a ton of pressure off of you during the actual launch and span of the campaign.


To check out Merica’s Kickstarter campaign and the pre-sale of NIA, click hereTo read more about Merica’s experience in Factory45, read her alumni story here.

 

factory45 owner shannon

 


the crowdfunding factory

Introducing Ife Medow

Introducing Ife Medow: Sustainable Bags Inspired by The Four Elements

This is an interview with Factory45’er Toyin Ajayi about the launch of her brand Ife Medow. With the help of a Kickstarter campaign, Toyin is raising money for the production run of her first collection.

Please give us a brief overview of your brand and the pieces you’re pre-selling.

Ife Medow is where made in the USA meets the African touch. The Elements Collection is based on the four elements, so I created 4 unique color schemes for the exteriors of each piece using sustainable materials.

I complemented the exterior color schemes with lining each piece with African prints, this allowed me to incorporate my culture. I’m half Nigerian and half Ghanaian so that’s where the name comes from. Ife means “love” in Yoruba my language and Medow means “my love” in Fanti my Ghanaian language. I like to say each piece is made with love. Ife Medow provides gender neutral pieces with RFID protection. We have wallets, clutches, totes, and travel duffles.

Why did you choose to launch your brand through Kickstarter?

There are a few reasons. I didn’t want to start a fashion brand and have to give away equity in my company just to make it. So many people (except Shannon) encourage you to go through venture capitalists or get a bunch of loans, but I didn’t want to give my business away in pieces just to get started or start with a bunch of debt. I also wanted to be able to offer pieces at a discount to early adopters and Kickstarter is a great way to do both.

Ife Medow: Sustainable Bags Inspired by The Four Elements

What was the most challenging aspect of creating your campaign?

I wanted to make sure I was giving people enough information about the unique layers of my brand, but I didn’t want to overwhelm them. Ife Medow has the layer of sustainability, culture, RFID protection and unisex pieces. So the key was to find a way to share this with everyone without bombarding them with information.

You’ve done months of prep. What helped you keep up your momentum and motivation?

While I was doing prep, it’s a rollercoaster but every time I finished a new sample I was refreshed. Positive feedback, meditation, reminding yourself why you set out to do this is really important. It’s also important to practice self-care so you don’t get burned out.



Can you give us a little insight into your campaign strategy? What has been working and what hasn’t worked as well?

Truthfully, I had a full PR strategy and interns up until two weeks before my campaign. Due to unforeseen circumstances, my publicist had to step away and so did two interns. I was really distraught but I knew I had to pull my big girl panties up and get to it.

I wrote a press release to get the campaign in front of more eyeballs than I would be able to personally pitch. And then I had a master media list that I’ve been emailing, this stuff can take time so only time will tell about how successful that will be. I would say the best thing I’ve done was create excitement leading up to the launch; showing the pieces, answering questions and counting down.

What do you do when self-doubt starts to creep up?

Light candles and pray, talk to positive friends and family, have a glass of wine and relax my brain and anxiety.

Ife Medow: Sustainable Bags Inspired by The Four Elements

What’s your favorite reward being offered in your campaign?

Tough question! But if I had to choose it would be the Air Clutch or Water and Earth Duffles. Those are my 3 favorite separate pieces. I offer sets and capsules for each Element as a reward too so I do love having those options.

If you had one piece advice for someone considering launching a Kickstarter, what would it be?

Take your time, do lots of research, be adaptable and go for it!


To check out Toyin’s Kickstarter campaign and the pre-sale of Ife Medow, click hereTo read more about Toyin’s experience in Factory45, read her alumni story here.

 

factory45 owner shannon

 


the crowdfunding factory

two fold, capsule clothing, sustainable fashion

Introducing Not-So-Basic Basics, Sustainably & Ethically Made in the USA

This is an interview with Factory45’er Morgan Wagstaff about the launch of her brand Two Fold. With the help of a Kickstarter campaign, Morgan is raising money for the production run of her first collection.

Give us a brief overview of your brand and the pieces you’re pre-selling.

Two Fold is a womenswear brand of sustainably and socially-conscious designs made here in the USA. Two Fold aims to encourage mindfulness and simple living by offering minimalist and timeless silhouettes that flow perfectly into any woman’s wardrobe.

We are a small batch clothing label made in Charlotte, North Carolina. All of our clothing is made to order, created in house, and released in capsule collections twice a year opposed to the continual release cycle to ensure quality over quantity.

Why did you choose to launch your brand through Kickstarter?

I decided to launch my brand through Kickstarter because I was familiar with the platform and it’s such a great way to reach new people. When starting a clothing line, you have to have funds in order to fulfill the first production run.

Kickstarter is a great crowdfunding platform that allows you to put your idea out there and see if there is a want or need for your idea. I also love how easy the site is to navigate and interactive it is with backers.

Two fold, ethically made, capsule clothing, sustainable fashion

What was the most challenging aspect of creating your campaign?

One of the challenges I have faced has been finding my “sticky message.” There are a few brands out already that are similar and are doing well.

It’s so important to find what sets you apart and what makes your brand different. I recommend spending a lot of time on this to really hone in on it and tease through it.



You’ve done months of prep. What helped you keep up your momentum and motivation?

I’ve had to continually remind myself of why I’m doing this. Keeping the “why” in the forefront of my mind has helped to keep me headed in the right direction. Also, my family and friends have played a big part in keeping me motivated. They’ve continued to support and believe in me and I couldn’t do this without them.

Two Fold, ethically made, capsule clothing, sustainable fashion

Can you give us a little insight into your campaign strategy? What has been working and what hasn’t worked as well?

I have made some of the best connections throughout this campaign. I’ve had some amazing women style my pieces and they’ve had some great things to say about them. I’ve also had a few essays published in some great online blogs which has brought some exposure. I’ve also noticed that the emails I’ve been sending to my awesome tribe has been positive. They’ve loved seeing the pieces closer up with details about the fit and fabric and how to style them.

I tried running a couple Facebook ads and one did well, and the other two did not. I know a lot of people recommend them and I was glad I tried it out, it just didn’t work for me.

What do you do when self doubt starts to creep up?

Oh, does self-doubt creep up! This has been one of the biggest struggles for me during the campaign. You are watching your numbers daily and it’s so easy to doubt what you’ve created. I love to spend time with the people that mean the most to me. There are people who support me and they have continued to keep me uplifted during the tough patches. I’ve had to learn to give myself some grace. Have a good cry, let out all my feelings and get back up and keep pushing forward.

Two Fold, ethically made, capsule clothing, sustainable fashion

What’s your favorite reward being offered in your campaign?

My favorite reward is the Reese Dress. It’s the most comfortable piece I’ve ever worn while still feeling well dressed. It’s also the ultimate transitional piece – a knee length, easy, unfussy, slim fit accentuates the body without being too clingy. The comfiest thing you’ll wear all season. I promise you’ll never want to take it off. It’s made from a soft handwoven cotton and fits just right, not too tight, not too loose.

If you had one piece advice for someone considering launching a Kickstarter, what would it be?

Shannon, you gave me some great advice early on and it’s stuck with me. You told me it’s called a ‘campaign’ for a reason. You have to campaign throughout the entire days of the Kickstarter. It isn’t easy and the only one that is going to make it happen is you.


To check out Morgan’s Kickstarter campaign and the pre-sale of Two Fold, click hereTo read more about Morgan’s experience in Factory45, read her alumni story here.

 

 


the crowdfunding factory