fashion entrepreneur

Do you want to make the leap from the traditional fashion industry to the sustainable fashion industry?

Or maybe you want to start off as a sustainable brand from the get go.

Sustainable and ethical fashion is a constantly growing industry, especially as more consumers are becoming aware of how important it is to planet and people.

So, where do you start?

Today, I’m sharing the three most important aspects of a sustainable fashion brand and what you need to make sure you know how to do.

 

 

If these three things are already top of mind for you and you’re ready to get started, then applications to Factory45 are now open HERE!

To changing the fashion industry,

 


designer woman walking in california

The other day I was on a podcast interview, and the host asked me how I reach big goals.

I’ve shared with you before that I’m not a goal-setter in the traditional sense. Instead, I focus on the small “action steps” needed to achieve big goals.

And that’s where I started in January of this year.

The “goal” was to create a new brand video for Factory45 that would portray the experience of being an entrepreneur in the program.

I had a vision of what the final video would look like, but I really didn’t know how to bring it to life.

I’m not a filmmaker, I’m not a script writer and I’m certainly not an actress.

So, I got out a notebook and I made a list of all of the things that would need to come together to make this big goal happen within the budget that I set.

Hire experts who do this professionally… write a script… edit, edit and re-edit the script… approve a storyboard… find an “actress” for the video… hire a voiceover… lay out a timeline… create a shooting schedule, etc…

Thankfully — and this is always applicable advice — we started working on the video so far in advance that we finished filming two weeks before we got stay-at-home orders.

Advanced planning paid off more than ever this year.

So, how did it all come together?

I hired Drew and Kestrel of Falcon Related, who have worked with me before to create the Factory45 portal videos.

Jen Long, who is the founder of Noble Carriage, happens to live in San Diego (where I’m based right now) and she was willing to be our actress. 

She also happens to be the consulting client I worked with in 2014 who inspired the idea for the Factory45 program — how’s that for a full-circle moment?

Holly Stavnes, the co-founder of Left Edit, provided the voiceover for us — and she also went through the Factory45 program in 2017.

That’s all to say, the new brand video came together in such an authentic and genuine way that I couldn’t have planned it better in January if I tried.

It’s a lesson in trusting the process, setting up a plan of action and following through on the little steps to make it happen.

Anyway, you can see for yourself — just click the play button below : )

 

 

 


Factory45 Mentors

SUSTAINABLE FASHION FORUM tickets are now on sale HERE! Meet me in Portland, Oregon on April 24-26 for what is sure to be a power-packed sustainable fashion experience.

I’m already getting imposter syndrome just looking at the line-up of incredible speakers, but I'm thrilled to be speaking on a panel over the weekend.

Whether you’re in “idea stage,” have an established brand or are a seasoned pro, I’ve heard the Sustainable Fashion Forum does not disappoint (this is my first time attending!). Tickets are available for purchase here.

Sustainable Fashion Forum


SHOPIFY’S SOCIAL IMPACT TEAM launched a Sustainability Forum last week that’s free! You can join in the conversation and ask questions of various people in the field of social entrepreneurship. 

I’m one of the designated “sustainable fashion experts” and this is a great opportunity to get some of your questions answered quickly about supply chain, packaging, social impact and more. You can check out the ongoing conversations or start your own HERE.

factory45 shopify


SUSTAINABLE FASHION STARTUP FROM SCRATCH: WHERE TO BEGIN is now available to watch HERE! I’m running an encore of this episode since we had some email issues when it was originally sent out a few weeks ago. 

In this video, I’m sharing the first five steps to consider when creating a sustainable fashion startup from scratch. You can watch the five-minute video here.

sustainable-fashion-startup


Enjoy!

 


 
 
 


When I launched the Factory45 accelerator program in 2014 I couldn’t have dreamed that we would eventually create an online marketplace, selling some of the brands that have launched through the program.

In creating Market45, an ethical fashion marketplace, my goal is to showcase the small, independent brands that are moving the fashion industry forward in a more conscious way.

The Market45 SS19 Lookbook is a way to celebrate that.

Each page showcases nine brands that have graduated from Factory45 and are selling on Market45. Their collective goal is to lessen their environmental impact, educate shoppers and provide better clothing choices to consumers.

As you flip through the pages, I invite you to get to know the products as well as the female founders behind them.

If you see something you know you’ll wear for years to come, you can find everything on Market45.co and get 10 percent off your purchase.

So, without further ado, click on the cover page below to meet the brands of the Market45 Spring/Summer Lookbook!LOOKBOOK


Market45

What do you get when you pair two style-obsessed women with a shared passion for sustainability?

You get a womenswear brand with bold colors, custom-designed prints and fashion-forward silhouettes.

Meet Left Edit, essentials that make an impression.

You may recognize Kestrel Jenkins as a longtime sustainable fashion advocate and the voice behind the Conscious Chatter podcast.

Teaming up with Holly Stavnes, formerly the founder of accessories brand Hera By Day, the duo has created a responsibly-manufactured and sustainably-sourced fashion brand for women.

At the end of last year, Holly and Kestrel successfully launched a Kickstarter campaign to pre-sell their first collection of five dresses.

In 30 days, they raised over $20,000 to fund their first production run.

Left Edit 1

The five dresses were designed, prototyped and tested to ensure ease of movement, versatility, longevity, quality and community — putting responsible manufacturing at the forefront.

The fabrics are lower-impact than conventional fabrics, including Tencel linen, 100% Tencel and Cupro, and they boast bold colors and bright prints in an industry that’s already thriving in the basics and neutrals department.

Over two years ago, I met Kestrel and Holly for drinks in San Diego where they first presented the idea of Left Edit to me.

Shortly after, they joined the Factory45 program and spent over a year establishing a brand presence on Instagram, growing a following, designing and redesigning their first collection, sourcing fabric, meeting with factories, and more.

Leading up to their Kickstarter campaign, Holly and Kestrel seamlessly “teased out” the brand reveal so that by the time they launched, there was an eager fan-base of customers waiting to pre-order.

As they gear up to ship their first batch of garments this spring, the five debut dresses are still available for pre-sale on the Left Edit website here. (I pre-ordered The Eve : )  

You can also follow along and connect with Left Edit on Instagram: @leftedit

 


 
 
 


This is the final part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here, September’s products here, October’s products here and November’s products here.

December has come and gone… but with the holiday break, I didn’t get a chance to share the sixth (and final!) part of my Instagram project with Boston photographer Joyelle West.

All of the brands below are past Factory45’ers. Two of them are available to shop on Market45 now and one of them is coming to the site next month!

This has been such a fun project to take on for the past six months. It ended up being an awesome way to promote Market45 brands and a great way to push me out of my comfort zone : )

I’m currently working on some different content for Instagram (that won’t involve me in front of the camera!) and I’m very excited to share it with you in the coming months. If you’re not already following Factory45 on Instagram you can do so here.

Now, keep reading for December’s featured sustainable fashion products:

NOVEL SUPPLY CO. | CABIN CREW

Founded by Factory45’er Kaya Dorey, Novel Supply Co. is a lifestyle brand for the urban adventurer. Designed with the West Coast lifestyle in mind, the collection of crewneck sweatshirts, muscle tanks and t-shirts are ethically made in Canada from hemp and organic cotton.

The Cabin Crew (pictured above) is made of the coziest hemp fleece and printed with non-toxic dyes. I’ve been living in it all winter and it’s as warm as it looks.

You can shop the Cabin Crew and other apparel for the urban adventurer here. Use code MARKET45 for 10% off your total purchase


HARLY JAE | FLORES BLOUSE

Harly Jae is another Canadian brand that was created in Vancouver, B.C. Factory45’er Laïla Bédard-Potvin designs feminine and vintage-inspired garments that aim to be simple without being basic.

Inspired by her father who passed away when Laïla was 11, Harly Jae has set out to shake up the fashion industry and create its own path.

You can shop other feminine and vintage-inspired designs from Harly Jae here. Use code MARKET45 for 10% off your total purchase.


REPRISE | LACE-UP LEGGINGS

Founded by Factory45’er Mary Bemis, Reprise is a line of plant-based activewear that’s addressing the widespread use of synthetics in workout clothing.

Every time you wash synthetic fabrics, typically used for activewear, it sheds thousands of microplastics into the water, eventually ending up in the ocean.

Reprise uses fabric made out of eucalyptus trees, eliminating the micro-plastics problem and giving you a much “cleaner” workout.

You can shop the lace-up leggings and other plant-based activewear here (and you’ll find Reprise on Market45 soon!)


To see the rest of December’s featured products (like Vesta and Mamachic), come on over to Instagram by clicking here.

And don’t forget, you can now shop other sustainable and ethical fashion brands on Market45 here!

 


 
 
 

 

 

P.S. When you use the discount code MARKET45 I receive a 5% referral commission. I only promote products and brands that I personally wear and believe in.


Market45

A few weeks ago, a producer for CNBC contacted me about featuring Factory45 on Nightly Business Report’s “Bright Ideas” segment.

It was a whirlwind of logistics, falling right around Thanksgiving, but we managed to piece together a story about sustainable fashion, ethical manufacturing and how Factory45 has played a roll in it.

The best part is that we were able to incorporate two Factory45’ers, Cara of VETTA and Mary of Reprise Activewear, and my husband even made an appearance with his company Project Repat.

I’m so happy with how the final segment turned out — it’s always a little nerve wracking when you give someone else control of telling your story.

If you didn’t catch the live version on NBR last week, click the play button below to watch it now:

A huge thanks again to Factory45’er Cara Bartlett for making time to film on Cyber Monday (of all days) and Factory45’er Mary Bemis, who filmed right after flying back from Kenya!

Your support in watching and sharing the clip is so appreciated:

Watch Factory45 on NBR here.

Gratefully,

 


 
 
 


sustainable fashion

This is the fifth part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here, September’s products here and October’s products here.

‘Tis the season for ethical shopping and in case you missed it, Market45 went live on November 1st!

Featuring 20 brands that have launched through the Factory45 program, Market45 is a platform to shop sustainable and ethical fashion, all in one place.

You can use code MARKET45 on all orders and receive 10% off your total purchase.

Now keep reading for November’s featured sustainable fashion products:

BE KIND VIBES | “TO THE SEA” T-SHIRT

Founded by Factory45’er Matt Hickey, Be Kind Vibes is ethical apparel for the conscious adventurer. What started as a message to be kinder to the planet, BKV has evolved into a lifestyle brand that promotes kindness, unity and positivity.

The “To The Sea” tee is made in the USA from 50% organic cotton and 50% recycled polyester. It’s a tribute to Mother Ocean and a reminder to think consciously about how we treat her.

You can shop clothing for the conscious adventurer here. Use code MARKET45 for 10% off your total purchase.


PURE COLOUR BABY | ALLIGATOR HOODIE & HAREM PANTS

PURE COLOUR BABY | ALLIGATOR HOODIE & HAREM PANTS

Pure Colour Baby was started by Factory45’er Lindsay Down, who handcrafts organic baby clothing in Canada. Founded on a “grow-with-me” philosophy, all Pure Colour Baby pieces last comfortably through multiple sizes.

My son is wearing their adorable alligator print hoodie that’s made of a medium-weight organic cotton jersey. The matching organic cotton harem pants make it the perfect set or can be worn separately.

You can shop the Alligator Hoodie, as well as other Pure Colour Baby pieces here. Use code MARKET45 for 10% off your total purchase.


LIZ RIDEN | SLIM WALLET & TALL TOTE2

LIZ RIDEN | SLIM WALLET & TALL TOTE

Factory45’er Liz Riden creates handcrafted leather goods, using vegetable-tanned leather that’s a byproduct of meat industry waste. This is above and beyond the standards of conventional leather goods brands.

Made by hand in Pennsylvania, you can also add custom monograms making these accessories the perfect gift this holiday season.

You can shop handcrafted leather goods from Liz Riden here. Use code MARKET45 for 10% off your total purchase.


To see the rest of November’s featured products (like La Fille Colette and Bokk Baby), come on over to Instagram by clicking here.

And don’t forget, you can now shop other sustainable and ethical fashion brands on Market45 here!

 


 
 
 

P.S. When you use the discount code MARKET45 I receive a 5% referral commission. I only promote products and brands that I personally wear and believe in.


Market45

Black Friday and Cyber Monday… they are THE biggest shopping days of the year in the United States and perhaps like you, I’m inclined to ignore them.

The problem? We’ve gotten to a point where small independent brands can’t afford to.

While the “shop, shop, shop til you drop” mentality doesn’t align with the business values of sustainable and ethical brands, consumer behavior has forced the issue.

The justification: If people are going to be shopping anyway, then why not give them better options?

So, if you’re inclined to shop the deals, here are 20 ethical brands that are offering Black Friday discounts and deserve your dollars:

vesta

WOMENSWEAR

Vesta | Modern & minimalist essentials for women that are 100% vegan. SHOP NOW >>

SixChel | Sustainable clothing, ethically made for women with purpose. SHOP NOW >>

Poppy Row | Size-inclusive luxury basics, offering sizes 2-28. SHOP NOW >>

Nine56 Studio | Made-to-order capsule collections, manufactured in Minneapolis. SHOP NOW >>

Harly Jae | Feminine, vintage inspired designs, responsibly made in Canada. SHOP NOW >>

PonyBabe | Eco-friendly loungewear, designed & manufactured in Brooklyn. SHOP NOW >>

GalaMaar | Timeless womens swimwear crafted in Los Angeles. SHOP NOW >>

milo+nicki | Cruelty-free & sustainable womenswear with Indian & Zambian roots. SHOP NOW >>

Sotela | A body-positive women's brand, selling closet essentials. SHOP NOW >>

Dallas Daws | Limited edition, made-to-order apparel handmade in Minneapolis. SHOP NOW >>


cultural detour

MENSWEAR

Cultural Detour | A collection of accessories handcrafted from antique & vintage kimono. SHOP NOW >>

Mayor | Organic cotton, short sleeved, button-downs for men. SHOP NOW >>


novel supply co

UNISEX

Novel Supply Co. | A sustainable lifestyle brand, designed for the urban adventurer. SHOP NOW >>

THOM KELLY | Mens & womens plaid shirts made in the USA from sustainable fabrics. SHOP NOW >>

Be Kind Vibes | Mens & womens eco-friendly apparel for conscious adventurers. SHOP NOW >>


fair seas supply co

ACCESSORIES + CHILDRENS

Fair Seas Supply Co. | Organic Turkish beach towels for life's great voyages. SHOP NOW >>

Regenerous Designs | Versatile, upcycled accessories handcrafted in the USA. SHOP NOW >>

Liz Riden | Handcrafted leather goods that work in every woman's wardrobe. SHOP NOW >>

Mamachic | The do-it-all scarf for the do-it-all woman. SHOP NOW >>

Bevy Goods | Ethically-made handbags that take you from day to night. SHOP NOW >>

Pure Colour Baby | Organic baby clothing and accessories handmade in Canada. SHOP NOW >>


Market45

This is the fourth part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here and September’s products here.

As I mentioned last week, Market45 launches tomorrow, November 1st!

Featuring 20 brands that have launched through the Factory45 accelerator program, you’ll be able to shop sustainable and ethical fashion, all in one place.

You can sign up here to be the first to know when Market45 goes live.

Now keep reading for October’s featured sustainable fashion products (once again, they’re all Factory45’ers!):

THOM KELLY MEN’S & WOMEN’S BUTTON-DOWNS

THOM KELLY | MEN’S & WOMEN’S BUTTON-DOWNS

When Factory45’er THOM KELLY launched in 2017, it seemed like every person in my family bought a shirt. My mother-in-law bought one for my husband… my mom bought one for my dad… I bought one for myself…

Needless to say, we’re big fans around here. THOM KELLY is a collection of men’s and women’s plaid shirts that are made from 55% organic cotton and 44% tencel (a closed-looped fiber derived from eucalyptus).

Every shirt is ethically made in North Carolina where the husband and wife co-founders live. THOM KELLY is also part of the organization 1% for the Planet, so every shirt sold saves 30,000 square feet of threatened habitat.

You can shop men’s and women’s button-downs in multiple colors here. Use code MARKET45 for 10% off your total purchase.


SIXCHEL THE KATHERINE CROP PANTS

SIXCHEL | THE KATHERINE CROP PANTS

There are so many reasons I love these cropped pants from Factory45’er SixChel. To start, they’re high-waisted (flattering) and have pockets (convenient).

The fabric is made from hemp and organic cotton — they also come in a vegan leather option — and they’re ethically made in the USA.

I’ve also found them to be very versatile, as I wore them all summer and have since transitioned them into fall. If you’re in the market for a durable and flattering pair of trousers, these fit the bill.

You can shop The Katherine Crop Pants, as well as other SixChel pieces here. Use code MARKET45 for 10% off your total purchase.


PONYBABE THE PLEATED PANTS

PONYBABE | THE PLEATED PANTS

Speaking of pants, these are the pair I throw on when 8pm rolls around, the baby is asleep and it’s time to unwind.

Factory45’er PonyBabe makes organic loungewear that is ultra comfy and designed and manufactured in Brooklyn.

Using the softest eco-friendly fabrics, the entire collection makes up “The 24 Hour Outfit” for yogis, creatives, dancers, massage therapists and entrepreneurs.  

You can shop The Pleated Pants, as well as other PonyBabe pieces here. Use code MARKET45 for 10% off your total purchase.


To see the rest of October’s featured products, come on over to Instagram by clicking here.

You’ll also be able to shop all of these brands tomorrow on Market45!

 


 
 
 

P.S. When you use the discount code MARKET45 I receive a 5% referral commission. I only promote products and brands that I personally wear and believe in.


Market45