What do you get when you pair two style-obsessed women with a shared passion for sustainability?
You get a womenswear brand with bold colors, custom-designed prints and fashion-forward silhouettes.
Meet Left Edit, essentials that make an impression.
You may recognize Kestrel Jenkins as a longtime sustainable fashion advocate and the voice behind the Conscious Chatter podcast.
Teaming up with Holly Stavnes, formerly the founder of accessories brand Hera By Day, the duo has created a responsibly-manufactured and sustainably-sourced fashion brand for women.
At the end of last year, Holly and Kestrel successfully launched a Kickstarter campaign to pre-sell their first collection of five dresses.
In 30 days, they raised over $20,000 to fund their first production run.
The five dresses were designed, prototyped and tested to ensure ease of movement, versatility, longevity, quality and community — putting responsible manufacturing at the forefront.
The fabrics are lower-impact than conventional fabrics, including Tencel linen, 100% Tencel and Cupro, and they boast bold colors and bright prints in an industry that’s already thriving in the basics and neutrals department.
Over two years ago, I met Kestrel and Holly for drinks in San Diego where they first presented the idea of Left Edit to me.
Shortly after, they joined the Factory45 program and spent over a year establishing a brand presence on Instagram, growing a following, designing and redesigning their first collection, sourcing fabric, meeting with factories, and more.
Leading up to their Kickstarter campaign, Holly and Kestrel seamlessly “teased out” the brand reveal so that by the time they launched, there was an eager fan-base of customers waiting to pre-order.
You can also follow along and connect with Left Edit on Instagram: @leftedit
P.S. If you’re considering a Kickstarter to launch your own brand, you’ll want to look at Left Edit’s campaign for inspiration (it really was seamlessly executed.)
And if you want access to the strategy used to create a fully-funded Kickstarter, I’m opening enrollment to The Crowdfunding Factory on Monday. Sign up to the waiting list here to find out more about this course.