Entries by Shannon

How Successful Fashion Businesses Deal with Competition

I felt like I was going to throw up. My stomach churned and my heart raced as I stared at my computer in disbelief. It had only been six months since I stayed at her apartment, attended a documentary screening together and went out for ice cream with her sister and husband. I thought we […]

,

Want Your Fashion Brand to Get Ahead? Do This.

What I’m about to tell you is going to sound completely counterintuitive but I swear to you, it is a big reason I’m still in business. And it applies to virtually every startup — whether it’s physical products, online products, a service-based business, a subscription business, etc. Start niche. In other words, narrow down your […]

5 Secrets to 5 Years of Business

Five years ago, I had no idea what in the world I was doing. I was saying goodbye to my first company and although I knew it was the right decision, I couldn’t help feeling lost. For the first time in years, I didn’t have direction. I tried freelance consulting, writing a book, wardrobe clean-outs, […]

Which “Entrepreneur Type” Are You?

There are three types of entrepreneurs… I’d love to know, which one are you? (There’s a chance to tell me at the end!) Behind door #1, we have Taylor. Taylor is an enthusiast. She can come up with a new business idea every week and her excitement is contagious. She loves dreaming and scheming, making […]

5 Ways to Stand Out as a New Fashion Brand

It’s no secret that the fashion industry is competitive. There are so many brands vying for attention that it can often feel like it’s “all been done.” Especially when you’re starting from zero… as a one-person show… with a limited marketing budget. I feel you. The good news is that there is still plenty of […]

One Thing You Can Do Today to Increase Your Long-Term Success

“That’s huge!” I say in my most celebratory voice. “Yeah… but I still have to print my hangtags and my button supplier isn’t calling me back,” she tells me with a tone of defeat. I pause for a second. “Okay, sure, but you’ve finalized a CUSTOM sustainable fabric that you’ve been working on for MONTHS. […]

Will a Kickstarter Campaign Work for your Fashion Brand?

Will a Kickstarter campaign work for your fashion brand? This is one of the most common questions holding people back from using crowdfunding to launch their brand. Whether you have one signature product or a full 10-piece collection, today I’m going to show you that it’s absolutely possible to raise money for your brand no […]