Entries by Shannon

What You Need to Know About SEO for Your Sustainable Fashion Brand

Last week I *hopefully* convinced you that it’s not only worth the time and effort to blog about your fashion brand, but it’s imperative. If you missed that post you can read it here. Today I want to talk about the not-so-sexy side of creating content for your brand and why your blog strategy depends […]

Why You Need a Blog for Your Sustainable Fashion Brand — Really.

If I polled an audience of startup fashion designers and asked them the number one business task they dread the most, I bet I could guess what most of them would say. It’s not Google Analytics… Or calculating costs…  Or managing a budget… (Although I’m sure those are high on the list.) The number one […]

The Instagram Experiment that Doubled My Engagement

“The Instagram algorithm is literally paralyzing me.” I was talking to two startup designers at TexWorld, a fabric sourcing trade show in NYC. “Gah, I’m so happy to hear you say that,” one of my Factory45 alum replied, “It's paralyzing me,  too.”  If you use Instagram to attract new customers and market your own brand, […]

How to Source Fabric at a Trade Show

It is officially fabric trade show season! What does that mean for you? There is a good likelihood that there is some sort of wholesale fabric show happening in a city near you — whether that’s a short plane ride or right down the street. StartUp Fashion put together a comprehensive list for 2019 here. […]

What to See at TexWorld USA 2019

If you’re a designer or fashion startup searching for fabric, then you’ve likely heard of TexWorld USA.  TexWorld is one of the leading fabric trade shows and every July it comes to New York City for three days of supplier exhibition, education and networking. If you live in the Greater New York or New England […]

Build Your Sustainable Brand on a Limited Budget

Last week I sent out a survey to gather feedback on email topics that would be helpful to you. You can still weigh in with your input here. Most of you said you preferred watching videos or listening to audio to reading — and one of the most asked about topics was money. How can […]