Entries by Shannon

November’s Featured Sustainable Fashion Products

This is the fifth part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here, September’s products here and October’s products here. ‘Tis the season for ethical shopping and in case you missed it, Market45 went live on November 1st! Featuring 20 brands that have […]

20 Ethical Businesses to Support on Black Friday

Black Friday and Cyber Monday… they are THE biggest shopping days of the year in the United States and perhaps like you, I’m inclined to ignore them. The problem? We’ve gotten to a point where small independent brands can’t afford to. While the “shop, shop, shop til you drop” mentality doesn’t align with the business […]

5 Ways to Get More Engagement from Your Email List

I talk a lot about your email list being the most valuable marketing asset you have as a fashion brand. If you’re not building your list, then you are missing out in a big way. In fact, I can’t name one successful, modern-day business that doesn’t have an engaged email list that is actively growing. […]

How to Go from “Hating” Marketing to Loving It

Last week I launched Market45 to start selling some of the brands that have graduated from the Factory45 program. In the build up to launch day I was interviewed by a media outlet that asked me the following question: What have you learned about yourself in launching this new business venture? I know that I […]

October’s Featured Sustainable Fashion Products

This is the fourth part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here and September’s products here. As I mentioned last week, Market45 launches tomorrow, November 1st! Featuring 20 brands that have launched through the Factory45 accelerator program, you’ll be able to shop […]

The Factory45 Marketplace Launches Next Week!

For over four years, I’ve worked with designers and entrepreneurs to launch fashion brands that are sustainably and ethically made. I’ve had the unique perspective of seeing these brands build their supply chains, think carefully about their business models and bring value to shoppers who are looking for better options. It’s been a ride, and […]

5 Sustainable Fashion Podcasts You Need to Be Listening To

Alright, podcast lovers, this one’s for you. Read on for my top 5 podcast recommendations in the sustainable and ethical fashion space… MISSION DRIVEN MARKETING BY RISE CREATIVE The Mission Driven Marketing podcast was started by ethical brand strategist Marisa Flacks, founder of Rise Creative. Launching in July 2018, Marisa has hosted guests from high […]

September’s Featured Sustainable Fashion Products

This is the third part of a multi-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here and August’s products here. I started this project to help integrate more ethical and sustainable fashion into the multi-million dollar Instagram shopping scene. It’s also in preparation for the upcoming launch of Market45, […]

Why You Only Need “100 True Followers” to Launch a Fashion Brand

To be a successful creator, designer or entrepreneur, you don’t need millions of dollars. According to author Kevin Kelly, all you need is 1,000 true fans. Are you familiar with this theory? The idea is this: If you have 1,000 true fans, and make $100 profit from each one every year, that’s enough money to […]