Twice a year my pal Nicole and I offer a free online class for fashion entrepreneurs. We each have our separate companies — she’s the founder of StartUp Fashion and I run Factory45 — but we like to combine efforts every once in a while to help as many new designers as we can. So […]
This is a guest post from Brianna Kilcullen, the founder of Anact and a student of my Kickstarter course, The Crowdfunding Factory. Today she’s sharing three things she’s learned about creating a Kickstarter campaign for anyone else who is considering it as a launch strategy. Here’s Brianna… I’ll begin by saying, I’ve never done a […]
The fashion industry is competitive — there’s no doubt about it…
Last week I *hopefully* convinced you that it’s not only worth the time and effort to blog about your fashion brand, but it’s imperative. If you missed that post you can read it here. Today I want to talk about the not-so-sexy side of creating content for your brand and why your blog strategy depends […]
If I polled an audience of startup fashion designers and asked them the number one business task they dread the most, I bet I could guess what most of them would say. It’s not Google Analytics… Or calculating costs… Or managing a budget… (Although I’m sure those are high on the list.) The number one […]
“Oh, man. I was going about this all wrong…” she said to me, looking like the ‘face palm’ emoji. “No wonder no one was emailing me back.” This is an all-too-common feeling for new designers who are just starting out in the overwhelming world of fabric sourcing. You know that whatever you’re doing isn’t working, […]
“The Instagram algorithm is literally paralyzing me.” I was talking to two startup designers at TexWorld, a fabric sourcing trade show in NYC. “Gah, I’m so happy to hear you say that,” one of my Factory45 alum replied, “It’s paralyzing me, too.” If you use Instagram to attract new customers and market your own brand, […]
It is officially fabric trade show season! What does that mean for you? There is a good likelihood that there is some sort of wholesale fabric show happening in a city near you — whether that’s a short plane ride or right down the street. StartUp Fashion put together a comprehensive list for 2019 here. […]
If you’re a designer or fashion startup searching for fabric, then you’ve likely heard of TexWorld USA. TexWorld is one of the leading fabric trade shows and every July it comes to New York City for three days of supplier exhibition, education and networking. If you live in the Greater New York or New England […]
Last week I sent out a survey to gather feedback on email topics that would be helpful to you. You can still weigh in with your input here. Most of you said you preferred watching videos or listening to audio to reading — and one of the most asked about topics was money. How can […]
