The fashion industry is competitive — there’s no doubt about it.
And yet, it’s not hard to find new, successful brands popping up across the industry.
No one knew about Everlane until it became Everlane.
No one knew about Reformation until it became Reformation.
And no one knew about Summersalt until… well, you get the idea.
There is room for you and the brand you want to create.
The key is to position yourself in a way that sets you apart from everyone else.
In today’s video, I’m going to share three ways to market your brand so that it attracts customers.
What’s your brand’s “X factor?” I’ve provided three different ways to think about.
Now it’s up to you to define that X factor for yourself.
Need some help? Leave a comment below the video and we’ll talk it out : )