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Introducing the Market45 SS19 Lookbook!

When I launched the Factory45 accelerator program in 2014 I couldn’t have dreamed that we would eventually create an online marketplace, selling some of the brands that have launched through the program.

In creating Market45, an ethical fashion marketplace, my goal is to showcase the small, independent brands that are moving the fashion industry forward in a more conscious way.

The Market45 SS19 Lookbook is a way to celebrate that.

Each page showcases nine brands that have graduated from Factory45 and are selling on Market45. Their collective goal is to lessen their environmental impact, educate shoppers and provide better clothing choices to consumers.

As you flip through the pages, I invite you to get to know the products as well as the female founders behind them.

If you see something you know you’ll wear for years to come, you can find everything on Market45.co and get 10 percent off your purchase.

So, without further ado, click on the cover page below to meet the brands of the Market45 Spring/Summer Lookbook!LOOKBOOK

sustainable fashion

December’s Featured Sustainable Fashion Products

This is the final part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here, September’s products here, October’s products here and November’s products here.

December has come and gone… but with the holiday break, I didn’t get a chance to share the sixth (and final!) part of my Instagram project with Boston photographer Joyelle West.

All of the brands below are past Factory45’ers. Two of them are available to shop on Market45 now and one of them is coming to the site next month!

This has been such a fun project to take on for the past six months. It ended up being an awesome way to promote Market45 brands and a great way to push me out of my comfort zone : )

I’m currently working on some different content for Instagram (that won’t involve me in front of the camera!) and I’m very excited to share it with you in the coming months. If you’re not already following Factory45 on Instagram you can do so here.

Now, keep reading for December’s featured sustainable fashion products:

NOVEL SUPPLY CO. | CABIN CREW

Founded by Factory45’er Kaya Dorey, Novel Supply Co. is a lifestyle brand for the urban adventurer. Designed with the West Coast lifestyle in mind, the collection of crewneck sweatshirts, muscle tanks and t-shirts are ethically made in Canada from hemp and organic cotton.

The Cabin Crew (pictured above) is made of the coziest hemp fleece and printed with non-toxic dyes. I’ve been living in it all winter and it’s as warm as it looks.

You can shop the Cabin Crew and other apparel for the urban adventurer here. Use code MARKET45 for 10% off your total purchase


HARLY JAE | FLORES BLOUSE

Harly Jae is another Canadian brand that was created in Vancouver, B.C. Factory45’er Laïla Bédard-Potvin designs feminine and vintage-inspired garments that aim to be simple without being basic.

Inspired by her father who passed away when Laïla was 11, Harly Jae has set out to shake up the fashion industry and create its own path.

You can shop other feminine and vintage-inspired designs from Harly Jae here. Use code MARKET45 for 10% off your total purchase.


REPRISE | LACE-UP LEGGINGS

Founded by Factory45’er Mary Bemis, Reprise is a line of plant-based activewear that’s addressing the widespread use of synthetics in workout clothing.

Every time you wash synthetic fabrics, typically used for activewear, it sheds thousands of microplastics into the water, eventually ending up in the ocean.

Reprise uses fabric made out of eucalyptus trees, eliminating the micro-plastics problem and giving you a much “cleaner” workout.

You can shop the lace-up leggings and other plant-based activewear here (and you’ll find Reprise on Market45 soon!)


To see the rest of December’s featured products (like Vesta and Mamachic), come on over to Instagram by clicking here.

And don’t forget, you can now shop other sustainable and ethical fashion brands on Market45 here!

 

factory45 owner shannon

 

 

 

P.S. When you use the discount code MARKET45 I receive a 5% referral commission. I only promote products and brands that I personally wear and believe in.


Oh! And my friend Nicole just opened enrollment to her membership site, StartUp Fashion

There are many past Factory45’ers who are now part of the StUF community and it’s an amazing way to connect with other fashion entrepreneurs, get mentorship and tap into expert resources.

Enrollment is only open for a week, so make sure to check it out here.

sustainable fashion

November’s Featured Sustainable Fashion Products

This is the fifth part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here, September’s products here and October’s products here.

‘Tis the season for ethical shopping and in case you missed it, Market45 went live on November 1st!

Featuring 20 brands that have launched through the Factory45 program, Market45 is a platform to shop sustainable and ethical fashion, all in one place.

You can use code MARKET45 on all orders and receive 10% off your total purchase.

Now keep reading for November’s featured sustainable fashion products:

BE KIND VIBES | “TO THE SEA” T-SHIRT

Founded by Factory45’er Matt Hickey, Be Kind Vibes is ethical apparel for the conscious adventurer. What started as a message to be kinder to the planet, BKV has evolved into a lifestyle brand that promotes kindness, unity and positivity.

The “To The Sea” tee is made in the USA from 50% organic cotton and 50% recycled polyester. It’s a tribute to Mother Ocean and a reminder to think consciously about how we treat her.

You can shop clothing for the conscious adventurer here. Use code MARKET45 for 10% off your total purchase.


PURE COLOUR BABY | ALLIGATOR HOODIE & HAREM PANTS

PURE COLOUR BABY | ALLIGATOR HOODIE & HAREM PANTS

Pure Colour Baby was started by Factory45’er Lindsay Down, who handcrafts organic baby clothing in Canada. Founded on a “grow-with-me” philosophy, all Pure Colour Baby pieces last comfortably through multiple sizes.

My son is wearing their adorable alligator print hoodie that’s made of a medium-weight organic cotton jersey. The matching organic cotton harem pants make it the perfect set or can be worn separately.

You can shop the Alligator Hoodie, as well as other Pure Colour Baby pieces here. Use code MARKET45 for 10% off your total purchase.


LIZ RIDEN | SLIM WALLET & TALL TOTE2

LIZ RIDEN | SLIM WALLET & TALL TOTE

Factory45’er Liz Riden creates handcrafted leather goods, using vegetable-tanned leather that’s a byproduct of meat industry waste. This is above and beyond the standards of conventional leather goods brands.

Made by hand in Pennsylvania, you can also add custom monograms making these accessories the perfect gift this holiday season.

You can shop handcrafted leather goods from Liz Riden here. Use code MARKET45 for 10% off your total purchase.


To see the rest of November’s featured products (like La Fille Colette and Bokk Baby), come on over to Instagram by clicking here.

And don’t forget, you can now shop other sustainable and ethical fashion brands on Market45 here!

 

factory45 owner shannon

 

P.S. When you use the discount code MARKET45 I receive a 5% referral commission. I only promote products and brands that I personally wear and believe in.


Market45

marketing

How to Go from “Hating” Marketing to Loving It

Last week I launched Market45 to start selling some of the brands that have graduated from the Factory45 program.

In the build up to launch day I was interviewed by a media outlet that asked me the following question:

What have you learned about yourself in launching this new business venture?

I know that I was probably supposed to say something heartwarming like, “I’m capable of more than I think” or “Hard work really does pay off”…

But instead I said,

“I love marketing even more than I thought I did.”

I know, not the most inspirational sentence I’ve ever said, but allow me to explain…

When you live in an industry of creatives, “marketing” and “selling” are often seen as dirty words.

I can’t tell you how many times I’ve heard this sentence from the designers I teach:

“I just feel so ‘sales-y’…”

And each and every time, I want to take them by the shoulders and say,

“Well, yeah, because you’re trying to make a sale…

In the Factory45 program we talk exhaustively about the “pre-launch phase.”

It’s those crucial months before you launch your business when you’re building up momentum, trying to attract an audience and getting ready to sell your product.

Having recently been in that pre-launch phase for Market45, I can confidently say:

I live for this phase.

To me, there is nothing better than building anticipation for your audience and getting them excited about what you’re creating.

But like many new entrepreneurs, I didn’t always feel that way.

There was a time when I worried about coming across as pushy or self important or annoying.

And here’s what I realized:

In order to run a successful business, you have to embrace the sale.”

The good news is,

When you believe in what you’re selling — that’s really easy to do.

My guess is that if you’re on my email list or reading my blog, then you have a product or idea or current business that is a better option than what the fast fashion retailers, or Wal-Mart or other big box stores offer.

And that’s something to immediately believe in.

Whether it’s a more ethical / sustainable / independent / conscious option compared to what else is on the market, you are providing an alternative that yes, the world needs.

So, the next time you question whether you should send one more email to your list or post one more Instagram about your Kickstarter or create one more Facebook ad, I want you to repeat after me:

>> The world needs to know that my product provides a better option.

>> My customer wants to hear from me because my product is solving a problem for them.

>> The industry needs independent brands like mine to succeed.

Because the future of fashion depends on it.

 

factory45 owner shannon

 

 

 


Market45

October’s Featured Sustainable Fashion Products

This is the fourth part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here and September’s products here.

As I mentioned last week, Market45 launches tomorrow, November 1st!

Featuring 20 brands that have launched through the Factory45 accelerator program, you’ll be able to shop sustainable and ethical fashion, all in one place.

You can sign up here to be the first to know when Market45 goes live.

Now keep reading for October’s featured sustainable fashion products (once again, they’re all Factory45’ers!):

THOM KELLY MEN’S & WOMEN’S BUTTON-DOWNS

THOM KELLY | MEN’S & WOMEN’S BUTTON-DOWNS

When Factory45’er THOM KELLY launched in 2017, it seemed like every person in my family bought a shirt. My mother-in-law bought one for my husband… my mom bought one for my dad… I bought one for myself…

Needless to say, we’re big fans around here. THOM KELLY is a collection of men’s and women’s plaid shirts that are made from 55% organic cotton and 44% tencel (a closed-looped fiber derived from eucalyptus).

Every shirt is ethically made in North Carolina where the husband and wife co-founders live. THOM KELLY is also part of the organization 1% for the Planet, so every shirt sold saves 30,000 square feet of threatened habitat.

You can shop men’s and women’s button-downs in multiple colors here. Use code MARKET45 for 10% off your total purchase.


SIXCHEL THE KATHERINE CROP PANTS

SIXCHEL | THE KATHERINE CROP PANTS

There are so many reasons I love these cropped pants from Factory45’er SixChel. To start, they’re high-waisted (flattering) and have pockets (convenient).

The fabric is made from hemp and organic cotton — they also come in a vegan leather option — and they’re ethically made in the USA.

I’ve also found them to be very versatile, as I wore them all summer and have since transitioned them into fall. If you’re in the market for a durable and flattering pair of trousers, these fit the bill.

You can shop The Katherine Crop Pants, as well as other SixChel pieces here. Use code MARKET45 for 10% off your total purchase.


PONYBABE THE PLEATED PANTS

PONYBABE | THE PLEATED PANTS

Speaking of pants, these are the pair I throw on when 8pm rolls around, the baby is asleep and it’s time to unwind.

Factory45’er PonyBabe makes organic loungewear that is ultra comfy and designed and manufactured in Brooklyn.

Using the softest eco-friendly fabrics, the entire collection makes up “The 24 Hour Outfit” for yogis, creatives, dancers, massage therapists and entrepreneurs.  

You can shop The Pleated Pants, as well as other PonyBabe pieces here. Use code MARKET45 for 10% off your total purchase.


To see the rest of October’s featured products, come on over to Instagram by clicking here.

You’ll also be able to shop all of these brands tomorrow on Market45!

 

factory45 owner shannon

 

P.S. When you use the discount code MARKET45 I receive a 5% referral commission. I only promote products and brands that I personally wear and believe in.


Market45

The Factory45 Marketplace Launches Next Week!

For over four years, I’ve worked with designers and entrepreneurs to launch fashion brands that are sustainably and ethically made.

I’ve had the unique perspective of seeing these brands build their supply chains, think carefully about their business models and bring value to shoppers who are looking for better options.

It’s been a ride, and I’m so proud of the work we’ve done.

But, like any serial entrepreneur, I know there’s still so much more to do.

Two years ago, I envisioned a platform where I could sell the products that have launched through the Factory45 program.

I wanted to create a marketplace that would make it easier to shop sustainable and ethical fashion, all in one place.

So, what did I do?

The same thing I do every time I come up with a new (sometimes hairbrained) idea.

I hopped on the phone with my creative director to walk her through the vision:

  • I want to launch with 20 Factory45’ers to start.
  • I want to send traffic to their online stores.
  • I want to offer a discount incentive to shoppers.
  • I want to make enough money to break even.
  • But ultimately, I want to help the brands grow.

Could we make that happen? I asked her. From a tech perspective, is it possible?

And for the sake of full transparency, at first we couldn’t.

The platform I initially envisioned was just too complicated — there were too many moving parts.

So, in June we decided to scrap the whole project.

But what usually happens when you take a deep breath and walk away?

You find clarity.

And thankfully, that’s what happened.

We put aside the ideal for “perfection” and came up with the “good enough” option. (This is a beneficial lesson for any entrepreneur.)

Six months later, we are one week away from launching Market45, an ethical fashion marketplace.

Featuring 20 invite-only brands that have launched through the Factory45 accelerator program, the marketplace will make it easy to shop sustainable and ethical fashion, all in one place.

Before we launch on Thursday, November 1st you can join our VIP list here and get 10% off any Market45 order.

By signing up to the Market45 email list, it will also ensure that you’re one of the first to know when we launch next week.

I can’t wait to show you what we’ve been working on.

Grateful for your support,

 

factory45 owner shannon

 


Market45