How to Source Sustainable Fabrics for Your Fashion Brand
Do you know which part of building a fashion brand takes the longest?
Fabric sourcing.
In some cases, finding the perfect fabric can take six to 12 months.
Why?
Well, not only are there tens of thousands of different fabrics on the market but in some cases, you’re looking for a needle in a haystack.
All of the stars need to align on the quality of the fabric, the fiber, the weight, the price, the functionality, the drape and more…
This is why I recommend fabric sourcing as one of the very first things you do.
It’s why fabric sourcing is the first module of Factory45 and the first thing we focus on.
And it’s why I recommend prioritizing your fabric search right now — no matter where you are in the process.
And I’m going to help you get started in this week’s Live Show.
On Thursday at noon ET / 9am PT, I’m going to walk you through the steps of effectively reaching out to fabric suppliers and help you learn more about the sustainable fabrics available to you.
This is such an important topic for any fashion brand, because here’s the truth:
It’s not a fabric supplier’s job to educate you.
You are responsible for writing an email, getting on the phone or going into a meeting armed with the knowledge that will help them help you.
As always, there are two ways to watch on Thursday:
- Join our private Facebook group here. (This is also where I send out follow-up resources and continue the discussion online).
- You can also stream via YouTube here. (Make sure you’re subscribed to my channel here so you can get notified when we start!)
Don’t miss this week’s opportunity to learn more about the world of wholesales fabric sourcing and how you can set yourself up for success.
See you on Thursday!
If you missed last week’s Live Show on why you need a unique selling position as a fashion brand, you can watch the replay here:
