A few weeks ago I got an email from Jane Hamill of Fashion Brain Academy:
“I’m wondering if you’d like to be a guest on my podcast to discuss raising money for a product-based business.
Walk us through the way to do it RIGHT including what to do and what NOT to do.”
I could talk about raising money for your brand all day, so of course, I jumped at the chance to be on the podcast.
If you don’t know Jane, she’s a veteran of the fashion education world. She’s a former clothing designer, has had her work featured on CNN, WWD, Entrepreneur and InStyle, is a regular speaker at DG Expo and has 14+ years of running a successful boutique and wholesale business.
One thing she admittedly doesn’t know as much about is crowdfunding, which is why this interview was so fun to record. Jane was learning as we went and asked the questions that many of you are probably wondering, too.
Some of the topics we cover in the interview are:
>> What to do in the first 7 seconds of your crowdfunding video
>> How to tell your story to get people to back you
>> The 3V’s of a successful crowdfunding campaign
>> How to set your crowdfunding rewards for backers
>> Price points that work best for a fully-funded Kickstarter
>> How often to email people about your crowdfunding campaign
>> And much more.
Here’s some of the feedback we’ve been getting:
“Phenomenal information – so much to think about!”
“Really great! So much to think about, but this was so straight to the point!”
“All of this is so helpful.”
If you’re thinking about launching your brand or raising money for your brand through pre-sales, crowdfunding or Kickstarter, then this is a must-see… if I do say so myself ; )