Podcast Ep. 40: 3 Tips for Dealing with Information Overload in Building Your Fashion Brand

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If you’re thinking about starting a fashion brand, chances are you’re doing a lot of research. And when you’re bombarded with advice, opinions, facts, stats, experts, gurus, advertisements… It’s enough to cause decision paralysis for even the most confident, decisive and organized of people. So how do you do your research and avoid information overload? That’s what I’m talking about in today’s episode. 


Throughout my career, as the founder of Factory45, I’ve heard some variation of this sentiment more than once… and it’s this:

“I’m feeling overwhelmed by information overload. I’ve been doing research for months and months, but at what point is it enough? At what point do I stop researching and start ‘doing’?”

You’ve probably heard the statistic — it’s something along the lines of how the average person today consumes more information in 24 hours than a person in the 1800s consumed in their whole life.

We are bombarded with advice, opinions, facts, stats, experts, gurus, advertisements and the like. It’s enough to cause decision paralysis for even the most confident, decisive and organized of people.

Then there are the rest of us, grasping at which direction to take, which advice to listen to and which research to follow.

And I’m here to tell you, You can probably stop.

Stop researching. And start implementing.

Because doing is the best research you’re ever going to have.

Doing the thing is when you’re going to find what works for you and your brand — instead of what works for someone else.

Is it important to use the guidance of the people who have been there before?

Of course. (I started Factory45 for that very reason.)

But for as many articles you read, podcasts you listen to, courses you take and networking events you go to, you have to make sure you’re taking action at the same time.

So, what do you do?

  1. First, pick one educator, coach or mentor to start. Maybe it’s me and the Factory45 team or maybe it’s someone else in the fashion education space, but you don’t need all of the experts. Pick someone you trust, someone who’s style jives with how you like to learn, and a personality you connect with.
  2. Implement while you learn. Again, make sure you’re taking action on the new information you’re absorbing. Binders and folders and colored coordinated labels are fun, but those aren’t moving the needle. Choose one thing every day that will move your business forward or get you closer to launch.
  3. Notice if you’re using “research” as a way to procrastinate. If you think you’ve done too much Googling, then you probably have. Step away from the search bar.

And above all, remember, you’re not going to get it all right. You’re going to make mistakes, you’re going to follow the wrong advice – or maybe it’s even the right advice that goes wrong, and yes, you’re going to feel paralyzed by all of the decisions you have to make.

But that’s okay.

Because the best entrepreneurs know that when one road dead-ends, you can always reroute.

For better or for worse, there will always be another road to follow.

If you’re ready to stop researching and start taking action, I want you to go to factory45.co/apply and book a call to speak with someone from the Factory45 team. If you’re ready to dive into making your idea happen and are ready to launch your fashion brand in 2023 Factory45 is the next right step. You can book a free 15-minute consult call to find out if your business goals are a fit for what Factory45 provides. Go to factory45.co/apply Thanks for listening and see you next week!