When I was starting a sustainable fashion brand back in 2011 I spent close to a year reaching out to fabric suppliers.
After months of dead-ends, it felt like we would never find the perfect fabric we needed for our product.
Admittedly, our standards were high.
My then co-founder and I were looking for a 100% recycled fabric that was spun and knitted in the United States.
We didn’t even know if that fabric existed.
But by some miracle, we eventually connected with a knitter in North Carolina who could sell us the fabric we needed.
The only problem?
The supplier’s minimum order quantity (MOQ) was over 1,000 yards. As a startup brand, who hadn’t even sold anything yet, we couldn’t begin to place an order that large.
But we also knew we couldn’t let this fabric pass us by.
So, what did we do?
(In a rather unconventional way…)
And in today’s video, I’m going to tell you how we did it so that when you find your perfect fabric you’ll know how to do it, too.