Entries by Shannon

Factory45 Success Story: VETTA, the Ultimate Capsule Collection

Over the past two months, a certain Factory45 entrepreneur has taken our community by storm. “How did they move so fast?!” “Their campaign was incredible!” “I can’t believe how gorgeous their photography was!” This community has blown me away with their support and kind words for the latest success story to come out of Factory45. […]

The Most Important Marketing Tool for Fashion Brands & How to Use It

So, I’m in yoga the other day and after the final “Namaste,” my teacher starts to make her daily announcements. Instructor training begins again on Friday… Four beginner yoga classes are being offered on Saturdays… And then this: “I also just want to let everyone know that I’m starting an email list.” And as I’m […]

5 Ways to Get Ahead When You’re a New Entrepreneur

How do you ensure success? Who stands out from the crowd? What separates the pros from the amateurs? There aren’t any definitive answers. And I’m not even going to begin to try and analyze them. What I will say, is that over the years, I’ve been observing. Working with startups and new entrepreneurs on a […]

3 Podcasts for Sustainable Fashion & Startup Inspiration

Has anyone else jumped on the podcast train? I can’t seem to get enough of them. I’ve shared before that podcasts have been apart of my morning routine since 2014. It’s usually the first thing I do when my alarm goes off. Recently, though, I’ve had the opportunity to get in front of the microphone […]

Do You Let Others Dictate Your Success?

I have a friend in the sustainable fashion industry who is amazing. Out of college, she interned for an international eco-fashion brand, she’s worked for big designers in NYC, she’s helped to run a fashion-tech startup on the west coast, and she’s constantly debuting her own creative projects. One of her most recent endeavors is […]

Why Appealing to Less People Will Help You Make More Sales

When I was a sophomore in high school my best friend’s mom told me: “Shannon, you’re not for everyone. People either love you or they don’t.” In retrospect, maybe it wasn’t the best thing to say to an insecure 16 year old but in her defense, I was a pain in the ass. When I […]

6 Fashion Brands Weigh in on “What I Wish I Had Known Sooner”

One of the reasons people become “serial entrepreneurs” is because of how much you learn through the process of starting your first, or second, or even third company. It’s easier to say what you should have known or what you wish you had known when you’re looking back. I started Factory45 with this in mind […]

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The Single Most Important Quality of an Entrepreneur

When I tell people about Factory45 their first curiosity is about the companies I work with: “What products are you most excited about?” “Which company is your favorite?” “What startups have been the most successful?” Outsiders will assume there’s a unicorn in the group that I love above the rest, so sometimes they’re surprised by […]