I talk a lot about your email list being the most valuable marketing asset you have as a fashion brand. If you’re not building your list, then you are missing out in a big way. In fact, I can’t name one successful, modern-day business that doesn’t have an engaged email list that is actively growing. […]
Last week I launched Market45 to start selling some of the brands that have graduated from the Factory45 program. In the build up to launch day I was interviewed by a media outlet that asked me the following question: What have you learned about yourself in launching this new business venture? I know that I […]
This is the fourth part of a six-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here, August’s products here and September’s products here. As I mentioned last week, Market45 launches tomorrow, November 1st! Featuring 20 brands that have launched through the Factory45 accelerator program, you’ll be able to shop […]
For over four years, I’ve worked with designers and entrepreneurs to launch fashion brands that are sustainably and ethically made. I’ve had the unique perspective of seeing these brands build their supply chains, think carefully about their business models and bring value to shoppers who are looking for better options. It’s been a ride, and […]
If you’re running a fashion business, it should be no surprise that marketing is a huge part of your day to day. If you want to sell, then you have to promote — right? We know this. It’s on our to-do list. We have a strategy in place for it. But… How often does promotion […]
Alright, podcast lovers, this one’s for you. Read on for my top 5 podcast recommendations in the sustainable and ethical fashion space… MISSION DRIVEN MARKETING BY RISE CREATIVE The Mission Driven Marketing podcast was started by ethical brand strategist Marisa Flacks, founder of Rise Creative. Launching in July 2018, Marisa has hosted guests from high […]
This is the third part of a multi-month photography series, featuring sustainable fashion products on Instagram. You can see July’s products here and August’s products here. I started this project to help integrate more ethical and sustainable fashion into the multi-million dollar Instagram shopping scene. It’s also in preparation for the upcoming launch of Market45, […]
To be a successful creator, designer or entrepreneur, you don’t need millions of dollars. According to author Kevin Kelly, all you need is 1,000 true fans. Are you familiar with this theory? The idea is this: If you have 1,000 true fans, and make $100 profit from each one every year, that’s enough money to […]
I looked up from my computer and thought to myself, “Man, I should really be working.” I glanced at the clock. Two hours had passed since I last looked at it. It took me a second to process that in that time, I had written copy for the Market45 website (coming soon), drafted the agenda […]
I mentioned last month that I’ll be featuring a series of sustainable fashion brands and products here and on Instagram. This is all in an effort to help integrate more ethical and sustainable fashion into the multi-million dollar Instagram scene where, for the most part, fashion bloggers and “influencers” are touting fast fashion and cheap […]
