What is your product(s)?
We make a line of what I like to call “dark minimalist” clothing; a lot of black and dark colors in angular cuts suited for folks who like an edgier look. We emphasize sustainable fabrics, ethical production practices, and minimizing material waste, so I rely heavily on Tencel blends and deadstock sources to keep us low impact.
In terms of design approach, I really try to think in a modular, “capsule collection” kind of way to create pieces that can be styled together in many combinations. I also try to aim for an aesthetic that’s very wearable and comfortable day-to-day, but stands out just enough to be a uniquely “Trued” piece. So far we’ve done a good number of longline tunics, tops and boleros/ shrugs, some dresses and a jacket. Customers have been wearing them in interesting combinations, and I love to see how people get creative styling Trued pieces.