Catherine Huss

Siena and Co.

California

What is your product(s)?

We design ethically and sustainably-made women’s swimwear. We produce the swimsuits in Los Angeles, CA and they’re made from material with REPREVE fibers which is made from post-consumer waste. Also, most of our packaging with either recycled and/or recyclable.

Where were you with your idea or business before joining Factory45?

I only had an idea when I started Factory45, and the program was my way of having a hand to hold me through the process for accountability.

How did joining Factory45 help you?

It provided the accountability I needed to carry-through starting a clothing line, and it walks you through step by step what is necessary to reach your goal.

In your opinion, what is the most valuable thing about Factory45?

I think all the information about pre-launch and building up your audience and marketing was very helpful. Also, the community has been a huge resource for when I have questions, need connections or just need to bounce ideas off others. In particular, I was having a really tough time finding a cutter for my production, and was given a referral by another Factory45 alum, and it was an incredible connection!

What were some big or small milestones that you hit after going through Factory45?

After Factory45, I was able to launch a successful Kickstarter campaign that exceeded our goal of $30,000, and go into production for our first collection.

Please describe your business after Factory45.

We’re looking ahead at expanding to our next collection and introducing new apparel categories.