Tag Archive for: sustainable podcast

Podcast Round-Up

To celebrate the launch of our podcast, I’m starting a new monthly email series to round-up all of the episodes of the past month.

This will make it really easy for you to binge the episodes all at once (every episode is less than 20 minutes!)

So, without further ado, here’s what we released in January:

Ep. 01 How to Start a Sustainable Fashion Brand (9 minutes)

You want to start a sustainable fashion brand that’s ethically manufactured and eco-friendly, that’s why you’re here. The question is: Where do you start? What does it mean to be “sustainable” and what are some of the most important things you should keep in mind as you build your brand? That’s what I’m going to share with you in today’s episode.

Listen on Apple Podcasts | Listen on Spotify


Ep. 02 This is a Required Trait of a Fashion Entrepreneur (4 minutes)

If you truly want to be an entrepreneur, then it virtually guarantees you will run into problems — in the beginning, it will probably be on a daily basis. But to reach any level of success, problems require problem solvers. There’s no way around it. In this episode, I’m talking about the main trait required of an entrepreneur.

Listen on Apple Podcasts | Listen on Spotify


Ep. 03 Write a Business Plan for Your Fashion Brand in 5 Easy Steps (20 minutes)

Back in 2010, I was starting a fashion brand that was sustainably and ethically made in the USA but at the time, I didn’t have any experience in fashion or manufacturing. I was a journalism major in college, my then-cofounder was a business major so when we were first starting out we followed the traditional business advice… And in this episode, I want to make sure you don’t make the same mistake.

Listen on Apple Podcasts | Listen on Spotify


Ep. 04 Coming Out as a Fashion Entrepreneur & How to Deal with Critics (8 minutes)

In last week’s episode, I talked about entrepreneurship, resilience and the importance of getting comfortable with failure. I argued that resilience is a skill that can be practiced. I also argued that, for most of us, it’s a necessary reprogramming if we learned to avoid failure growing up. And in today’s episode, I want to take this a step further…

Listen on Apple Podcasts | Listen on Spotify


Ep. 05 How to Build a Following Before You Launch Your Fashion Brand (14 minutes)

Today we are talking about a topic that is near and dear to my heart — and it’s something that most new fashion founders generally avoid doing. In this episode, I’m sharing four ways to build an audience before you launch your fashion brand.

Listen on Apple Podcasts | Listen on Spotify


Ep. 06 6 Eco-Friendly Fabrics for Your Sustainable Fashion Brand (6 minutes)

If you’re looking for eco-friendly fabrics for your sustainable fashion brand, then this is the episode for you. I’m going to share the pros and cons of six of my favorite eco-friendly fabrics.

Listen on Apple Podcasts | Listen on Spotify


Remember, there are additional resources linked below every episode for you to get started and take action : )

“See” you on the Live Show next week!

 


sustainable fashion

It’s Shannon, here, with a quick announcement… We’ve launched a podcast!

I know, I know, does the world really need another podcast?

But actually, when it comes to the fashion education space, there isn’t a lot being offered to fashion entrepreneurs like you…

Start Your Sustainable Fashion Brand: The Podcast will offer easy-to-implement, 20-minute-or-less episodes for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry. 

You can get a quick teaser by listening to the trailer here or jump right into the first two episodes below:

Ep. 01: How to Start a Sustainable Fashion Brand

Ep. 02: This is a Required Trait of a Fashion Entrepreneur

If you like what you hear, please go ahead and leave a review – it will help more people find out about the podcast but more importantly, it will mean so much to me and the Factory45 team.

Listen on Apple Podcasts or listen on Spotify and make sure to subscribe wherever you get your podcasts : ) 

Happy listening!


sustainable fashion

Listen on Apple Podcasts | Listen on Spotify


You want to start a sustainable fashion brand that’s ethically manufactured and eco-friendly, that’s why you’re here. The question is: Where do you start? What does it mean to be “sustainable” and what are some of the most important things you should keep in mind as you build your brand? That’s what I’m going to share with you in today’s episode.

Resources mentioned in this episode:

The Fabric Sourcing Kit



TRANSCRIPT 

So, you want to start a sustainable fashion brand that’s ethically manufactured and eco-friendly, that’s why you’re here. The question is: Where do you start? What does it mean to be “sustainable” and what are some of the most important things you should keep in mind as you build your brand? That’s what I’m going to share with you in today’s episode.

Okay, so you know you don’t want to start a traditional fashion brand — you want to create a business that is socially conscious and helps to provide a solution to the “fast fashion problem.” But how do you do that? In today’s episode I’m going to go over the four main factors to consider when building your sustainable fashion brand from the ground up. These are the foundational pillars, so to speak, to incorporate into your business model.

First, we have your Fabrics & Materials. From a supply chain perspective, this is the first thing you want to consider when conceptualizing your brand. You want to look for natural fibers, recycled or upcycled materials and stay away from petroleum-based synthetics like polyester, spandex and nylon. These synthetic fabrics can take up to 200 years to decompose in a landfill and the fast fashion industry is churning out polyester clothing faster than you can say “climate change contributor” so it’s really important to stay away from further contribution to this problem.

So where do you start on this step? First, identify what type of fabric will be the best fit for your product(s) and then find out if there’s a more sustainable version of that fabric.

For example: If you know you want to use 100% cotton, then start researching organic cotton. If you know you need a soft drapey fabric like rayon, then start exploring tencel or lyocell plant-based options. Basically, you want to find out what the “sustainable match” is to your fabric needs.

Where do you find sustainable fabrics? Thankfully, there are fabric suppliers all around the world that are now specializing in natural and environmentally-friendly fabrics. Finding them can sometimes take a simple google search, but for a more comprehensive list consider some of the sustainable fabric databases available to you like Common Objective, CFDA and of course, my company Factory45.

If you need a little more direction on what types of sustainable fabrics exist and the pros and cons of each, check out The Fabric Sourcing Kit, one of our digital resources that helps you source your fabric in 30 days – it also has a list of my top 10 fabric suppliers that sell sustainable fabrics.

The second thing you need to consider in creating a sustainable fashion brand, and just as important as your fabric and materials, is the integrity of your Design.

One of the main ethos of sustainable fashion is working to not only eliminate waste but also, not make more waste that will just end up in landfills. So, you have to think of the end life of your product. Where will it end up when your customer is done with it? Can the fabric be composted? Can it be recycled? Do you have a buy back or repairs program?

You’ll also want to consider making your designs seasonless, trendless and timeless. Sustainable fashion is all about creating garments that can be worn for years and years to come. They won’t go “out of style,” they’re made to last and they don’t try to keep up with the fast fashion cycle of constant trends.

Because the truth is, the design of your product has to come first. It needs to fit well, be well-made and make your customer feel good wearing it. You can’t depend on sustainability as a marketing method or a way of getting someone to buy your product. The design and quality of the garment has to sell itself first.

The third component to creating a sustainable fashion brand is your Manufacturing

One of my favorite methods of approaching manufacturing is by pre-selling your product before you go into production. Instead of creating a bunch of inventory upfront and not knowing if you’ll sell anything or if it will just sit in a warehouse, you can pre-sell your products on sites like Shopify, Kickstarter or iFundWomen to test your product at market and see if it’s something people actually want to buy.

Not only does this help to eliminate possible waste, but it also gives you a chance to generate revenue upfront that you can then re-invest into your production run. Your first customers are essentially financing your production run for you.

This is the main launch strategy that we teach in Factory45 and since 2014 we’ve seen fashion brands across all niches and target markets successfully launch their brands by pre-selling. If you’re interested in learning more about launching your brand with us in this low-risk, cash-forward way, book a call with us to learn more at factory45.co.

When it comes to the actual factory you’re going to work with, start by looking for manufacturing partners within driving distance (or a short flight) of where you live. When researching production partners, pay special attention to pages outlining fair labor policies, minimum wage and any certifications they have available.

And the fourth thing to consider in creating a sustainable fashion brand is your packaging. 

Whenever possible you want to keep your packaging as minimal as you can, while still protecting the product from shipping and weather. That means avoiding plastic wrap, bubble wrap, styrofoam peanuts and other artificial, synthetic and non-recyclable materials.

You’ll also want to make sure you’re using recycled or compostable materials in the boxes and mailers you use. We provide an entire database of eco-friendly packaging options in the Factory45 program, so I know there are plenty out there.

Here’s the thing to remember when you’re first starting out in the sustainable fashion space: there are ways to test the market, raise money upfront and get customers before you even produce any inventory. That’s right, customers first, money second and production third. This is truly the most sustainable way to start a product-based business because you’re not creating anything before you know you have customers to sell to. This is the strategy we’ve been teaching since 2014 and it’s only becoming more and more popular from the startup brands all the way up to the big established brands.

So, as a summary and recap: you now have the four pillars of a sustainable fashion brand: sustainable fabric & materials, design integrity, ethical manufacturing and sustainable packaging. Of course there is so much more that goes into launching a successful brand, but these are the first four things I want you to start thinking about as you begin to build out your business model. In next week’s episode we’ll start getting things on paper by writing your business plan.

I hope this was a helpful baseline to start with and I’m excited to dive into it more in coming episodes. Make sure to hit subscribe wherever you get your podcasts and check out the resources I’ve linked in the description below. See you back here for episode 2!

podcast

This is my last post of 2021 and I have two quick things to share with you!

If you missed my announcement last week, we’re launching a new podcast in 2022!

Featuring easy-to-implement, 20-minute-or-less episodes, Start Your Sustainable Fashion Brand is the podcast for entrepreneurs who want to take action, pursue their passion and make waves in the fashion industry.

You can now listen to the trailer on Apple Podcasts here and on Spotify here.

The first two episodes will be released on Wednesday, January 5th! Make sure to click Subscribe wherever you get your podcasts.

podcast

The second announcement is that there won’t be any Live Shows for the next two weeks while Factory45 is closed for the holidays.

Factory45 Live, the Live Show for Fashion Entrepreneurs, will resume on Thursday, January 6th at 12:30pm ET / 9:30am PT!

Have a wonderful, restful and happy holiday, everyone!

Here’s to 2022,