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To the person hustling through nights and weekends to launch their brand,

To the person waiting for applications to Factory45 to open,

To the person not knowing where to start…

I made something for you.

The Factory45 Shop is a new platform exclusively created for startup fashion entrepreneurs.

Over the past 5+ years of running Factory45 once a year, from May to December, I kept getting the same requests…

“I’m ready to start now!”

“I don’t want to wait until May of next year!”

“What can I work on while I wait?”

And now I have an answer.

I’ve created three digital products that offer immediate access, so you can start working on your fashion brand right now.

Whether you plan on applying to Factory45 in May 2020 or not, these three resources will answer some of those immediate questions you have about starting a fashion brand.

Not feeling confident about reaching out to fabric suppliers?

The Fabric Sourcing Kit is for you.

Want to avoid costly mistakes in product development and apparel production? 

The Manufacturing Kit is for you.

Need to raise money to launch your brand — without giving up equity? 

The Crowdfunding Factory is for you.

There is also an opportunity for established brands to connect with me for a 1-on-1 strategy session through December 20th.

It’s all here.

Read through the details and if you’re not sure which kit or course is right for you, then just email me at shannon@f45staging.wpengine.com — I’m happy to offer recommendations.

Wherever you are in your fashion business, this is an opportunity to take action. Grab onto it.

I’m cheering you on,


Factory45 Shop

Not everyone can take the dive on the first impulse to start a business. There are responsibilities: bills to take care of, student loans to pay off, and commitments to keep.

If you’re one of those people, though, who knows that you were meant to be an entrepreneur — and it’s only a matter of time before you’re ready — then there are a few things you can be doing in the months (or years) leading up to taking the plunge:

1.) Make sure there is a market need for your idea

Do you have a few ideas brewing for a future business? Recognize the ones that keep you up at night — the ideas that you just can’t stop thinking about. Once you’ve narrowed down what you think are your best ideas, get laser focused. The best ideas are the ones that have a distinct market need. This means that you’re filling a void, solving a problem, or relieving a painpoint for people.

One of my favorite entrepreneurial quotes is something along the lines of: Startups must sell painkillers. Not vitamins.

2.) Write a one-page business plan

Once you’ve determined your best idea with a distinct market need, write a one-page business plan. This is something you can do on your lunch break or after work with a glass of wine. The one-page business plan should include:

– Your vision (2 sentences)

– Your target market (2 sentences)

– Your competitive advantage (3-4 sentences)

– Your business model (2-3 sentences)

– A financial summary (3-4 sentences)

A good business plan should always be changing, so the best thing to do is get your first draft on paper. Remember that you aren’t bound to anything. The goal is to start thinking about your idea as a financially-viable product.

3.) Use social media to connect with others in the industry

Set up a personal Twitter account with a professional photo of yourself and write a brief bio that describes the things you’re interested in that relate to your future business. Follow people within your niche (for example: sustainable fashion, fashion entrepreneurship, American makers, etc.) by searching similar hashtags. Start a conversation with those people by sending out friendly, personalized tweets and try to start an ongoing dialogue.

Don’t get discouraged if they don’t respond at first. Sometimes it takes a few retweets of something that person has written for them to notice that you’re awesome and someone worth getting to know.

When my co-founder and I were first starting {r}evolution apparel we built almost all of our early following through Twitter. Some of those people are still friends today. Twitter is a great way to surround yourself with like-minded people in the entrepreneurial world without spending a huge amount of time sending out individual emails.

4.) Cultivate the “entrepreneurial mindset”

Because traditional education (and the corporate world) don’t do much to cultivate entrepreneurial thinking, you will have to unlearn a lot of the beliefs that have been embedded in your mind through conventional thinking.

There are books, blogs and podcasts available to show you that you are not limited by your preconceived notions of what is possible. Some of my favorites are:

Books

The Lean Startup by Eric Ries

The Fire Starter Sessions by Danielle LaPorte

Think and Grow Rich by Napoleon Hill

Blogs

The Blog of Tim Ferriss

The Middle Finger Project

The Art of Non-Conformity

Podcasts

The Unmistakable Creative

The Lively Show

No one wants to feel like they’re not living their purpose. By focusing on these preliminary business-building steps, you can know that you’re moving forward in the direction of eventually creating your dream business.

And then I’ll be here waiting when you’re ready to take the plunge.