Over two years ago, I got an email from an old “blogger friend.”
My {r}evolution apparel co-founder and I had written a guest post for his blog during our 2011 Kickstarter and doing so had catapulted our campaign from around $40K to over $64K.
His large and dedicated fanbase of readers had been the exact target market our clothing company was trying to attract. And thanks in large part to them, we became the highest-funded fashion project in Kickstarter history at that time.
The blog was called The Minimalists.
Several years later, it was a surprise to hear from him again and even more surprising to receive the following request:
Howdy! Long time no see. Do you have any interest in doing an interview for our minimalism documentary?
On May 3, 2016 I attended the Boston screening of Minimalism: A Documentary About the Important Things in a jam-packed, sold-out theater.
Joshua and his co-creator Ryan now have a following of over four million readers and have been featured on ABC News, BBC, The Today Show, NPR and The New York Times, among other notable press.
The film, directed by Matt D’Avella, was named the number one independent documentary of 2016, won pre-screening awards at international film festivals, and has shown in 400+ worldwide screenings.
In the film, I was able to talk about the marketing messages that the fast fashion industry feeds us, why we look to fashion to make us happy, and how our clothing choices play into global consumption.
The documentary also asks, How might your life be better with less?
And it examines the many flavors of minimalism by taking the audience inside the lives of minimalists from all walks of life — families, entrepreneurs, architects, artists, journalists, scientists, and even a former Wall Street broker.
You can get a taste of Minimalism by watching the trailer here:
As my mother-in-law said after she saw the film, “Minimalism isn’t for me, but I get it,” the point is not to transform into a minimalist overnight.
I do hope that the messages in the documentary provoke deeper thought about what we really need to make us happy, how our purchasing decisions impact the rest of the world and what it would feel like to find happiness from within.
To watch the film in full, the online screening is available here.
