As you start to build an audience for your fashion brand, one of the things you might be wondering is:
Do I have to be on every social media platform?
From Facebook to Twitter to TikTok, it’s normal to feel the pressure that you have to do them all.
But I’m here to tell you that you don’t.
Five years ago, would I have recommended that every new business be “omnipresent” across all social media platforms?
Yes.
But we’re living in a different time.
A time when quality is more important than quantity.
A time when I would rather see you master one platform and grow an engaged audience really well, than try to be everywhere all at once.
So, what’s that one social media platform I recommend for fashion startups?
Instagram.
This will likely come as no surprise — it’s the most visual, it has an ecommerce element and it has a track record.
The question is: with all of the noise and competition for attention, how do you use Instagram to grow your fashion brand?
In this week’s Live Show, I’m going to tell you.
As always, there are two ways to tune in on Thursday at noon ET / 9am PT:
See you on Thursday!
Did you miss last week’s episode of Factory45 Live about creating an email marketing strategy? You can watch the replay by clicking below!
