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As I’ve been listening and learning over the past months, BIPOC leaders have been asking brands to come forward with a public anti-racism statement.

This is something that can be viewed on your website, as one way to stand in alliance with Black people and People of Color. 

It’s a commitment to building and maintaining an anti-racist business.

One of the most important parts of this request is for the statement to be made thoughtfully, knowing that the words are nothing without action. 

How will you reallocate funds to Black-owned businesses?

How will you diversify your team and ensure Black representation?

How will you represent Black Folx in your marketing and branding, without perpetuating tokenism?

These questions are just the tip of the iceberg when it comes to creating a more equitable brand.

In July, I added my anti-racism statement to the Factory45 website after working with a DEI coach to ensure I could uphold my commitment.

And the intentions behind my words have been a primary focus this summer, as they will continue to be.

So, I have two calls to action for my fellow business owners and Factory45’ers today:

1.) Create your own statement and publish it publicly on your website (if you haven’t already). My statement is above the footer of my website if you scroll down. Feel free to use the words to make it your own, as mine is an adaptation from Rachel Rodger’s Anti-racist Small Business Pledge found here.

*It goes without saying, but the actions are more important than the words. This is not a marketing tactic or a branding opportunity, rather it’s a way to hold your business accountable to the commitment you’re making.

2.) If you haven’t made it a priority to reevaluate your business and how it can be more inclusive and diverse, then I have a free exercise for you here. It was inspired and guided by another DEI consultant Erica Courdae.

This public declaration is one step.

It’s one small thing we can do to ignite change.

And there’s no question that the world needs it.

 

 

 

 

Anti-Racist Fashion Brand

“Allyship is a verb…”

Said diversity consultant Ericka Hines during Rachel Rodgers’ Town Hall to Reimagine Small Business event. 

And her words have stuck with me.

As I’ve been learning, listening and absorbing how to be a better ally to BIPOC, I’ve also been struggling with the feeling of not doing enough.

With every realization of where I’ve fallen short as a result of my own blind spots, comes the urgency of wanting to fix it overnight.

But I know that’s not how this works.

True allyship is about steady, consistent and deliberate action. It’s not performative, it’s not temporary and it’s certainly not a marketing strategy.

So, the real question I’ve had to ask myself is:

What is one small action that I can take today to make sure I’m still doing this work a year from now?

In a webinar hosted by The Garment last week, DEI consultant Erica Courdae spoke about values.

“What do you stand for?” she asked, “What do you stand against?”

And as I listened to Erica speak, I discovered one of the first tangible changes I could make to my own business for lasting impact.

I realized there was a hole in the Factory45 program.

While I’m constantly encouraging my entrepreneurs to hone in on their business model, clarify their mission, write down their vision and identify their ideal target customer, I left out an important piece of that puzzle. 

I’ve never encouraged my entrepreneurs to think about their business values from the standpoint of diversity, equity and inclusion.

When really, those three things should be foundational to every business model.

So, thanks to Erica’s teachings, I’ve created a DEI exercise for Factory45 that will now be a requirement for all future Factory45 entrepreneurs.

I’m also offering it to any of my subscribers or readers so that you can use it to build an anti-racist fashion brand, even if you’re not one of my students.

You can download it here

I give all credit to Erica Courdae for the content.

It should go without saying that this exercise is only the beginning. Beyond identifying your values as a brand, taking action on those values is most important.

But I hope this exercise helps you to start answering some of the questions that you may not have thought of before.

I’m hopeful and excited about the prospect of future fashion brands being built around DEI principles from the ground up — 

I know that we can do this together.

 

 

 

 

Free Download: Creating a Foundation of Diversity, Equity & Inclusion in Your Fashion Brand

white fashion business

This is not another templated blog post telling you that Black Lives Matter.

This is a call to action.

Over the past week or so, I have absorbed more education about one subject than I have about anything else in my life.

From articles to books to conversations to webinars, I have been processing what it truly means to be a white ally to BIPOC, what it means to do anti-racist work — and more importantly, acknowledging my unearned privilege in a system that was rigged to my benefit. 

Brands across all industries are being called out for their implicit (and yes, explicit) biases, and we’re realizing that we can all do better. 

Most of us have heard the expression, “We are not born with ‘isms.’ Racism is taught.”

And just as people aren’t born racist, most businesses aren’t born racist either.

The vast majority of entrepreneurs don’t start companies to deliberately suppress people of color.

But here’s the thing:

Most of us don’t go into business with plans to amplify and support people of color either.

Our passive decision making is directly harming anti-racist work. By not putting diversity and equity at the forefront of our core business values, we are not only contributing to the problem… 

We are the problem.

We simply cannot continue business as normal, without addressing the fundamental flaws of the sustainable and ethical fashion industry and it’s white-washed behavior.

As a leader in this space, someone who encourages people to start sustainable fashion brands for the good of planet and people, it is my responsibility to ensure that we’re starting brands that are good for all people.

I also recognize that there are professionals in diversity and inclusion training that will do a far better job teaching anti-racist business principles than I can.

So today, I want to introduce you to one of those people.

Erica Courdae is the CEO of a hair and makeup business that disrupted industry standards to consider the beauty of those not regularly featured. 

After decades of experience in creating a space for dialogue around diversity, equity and inclusion, she is now a consultant and coach for businesses that are committed to being imperfect allies of BIPOC.

On Thursday, June 18th, sponsored by The Garment, Erica is teaching a webinar exclusively for fashion brands about how we can be better allies.

“Step into a reality that isn’t the one you inhabit every single day. This is where the growth happens.” — Erica Courdae

Erica is being compensated for her time, knowledge and skills, but the webinar is free for you to attend. You can register here.

I will be there with an open mind, listening, learning and challenging myself to dig deeper in how I can commit to doing the long-term work.

Because believe me, there isn’t an overnight solution in showing up

The point is to continue showing up — within yourself, within your family and within your business.

If we truly want to live in an equal and just world, then there’s no other option.

See you next Thursday here,

 

 

 

 

Want to take action right now? Rachel Rodgers is hosting a Town Hall for small businesses TONIGHT at 6pm ET / 3pm PT. You can register here.


I know we’ve all been inundated with resources, but here are two links that have particularly stood out to me. 

*Note: If you’re sensitive to explicit language, then you may want to skip.

White Apathy & The Bullshit Argument that “They Could Help Themselves If They Really Wanted To” by Ash Ambirge

Police: Last Week Tonight with John Oliver (If you can’t commit to 30 minutes, then just watch the last two minutes.)