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20 Ethical Businesses to Support on Black Friday

Black Friday and Cyber Monday… they are THE biggest shopping days of the year in the United States and perhaps like you, I’m inclined to ignore them.

The problem? We’ve gotten to a point where small independent brands can’t afford to.

While the “shop, shop, shop til you drop” mentality doesn’t align with the business values of sustainable and ethical brands, consumer behavior has forced the issue.

The justification: If people are going to be shopping anyway, then why not give them better options?

So, if you’re inclined to shop the deals, here are 20 ethical brands that are offering Black Friday discounts and deserve your dollars:

vesta

WOMENSWEAR

Vesta | Modern & minimalist essentials for women that are 100% vegan. SHOP NOW >>

SixChel | Sustainable clothing, ethically made for women with purpose. SHOP NOW >>

Poppy Row | Size-inclusive luxury basics, offering sizes 2-28. SHOP NOW >>

Nine56 Studio | Made-to-order capsule collections, manufactured in Minneapolis. SHOP NOW >>

Harly Jae | Feminine, vintage inspired designs, responsibly made in Canada. SHOP NOW >>

PonyBabe | Eco-friendly loungewear, designed & manufactured in Brooklyn. SHOP NOW >>

GalaMaar | Timeless womens swimwear crafted in Los Angeles. SHOP NOW >>

milo+nicki | Cruelty-free & sustainable womenswear with Indian & Zambian roots. SHOP NOW >>

Sotela | A body-positive women’s brand, selling closet essentials. SHOP NOW >>

Dallas Daws | Limited edition, made-to-order apparel handmade in Minneapolis. SHOP NOW >>


cultural detour

MENSWEAR

Cultural Detour | A collection of accessories handcrafted from antique & vintage kimono. SHOP NOW >>

Mayor | Organic cotton, short sleeved, button-downs for men. SHOP NOW >>


novel supply co

UNISEX

Novel Supply Co. | A sustainable lifestyle brand, designed for the urban adventurer. SHOP NOW >>

THOM KELLY | Mens & womens plaid shirts made in the USA from sustainable fabrics. SHOP NOW >>

Be Kind Vibes | Mens & womens eco-friendly apparel for conscious adventurers. SHOP NOW >>


fair seas supply co

ACCESSORIES + CHILDRENS

Fair Seas Supply Co. | Organic Turkish beach towels for life’s great voyages. SHOP NOW >>

Regenerous Designs | Versatile, upcycled accessories handcrafted in the USA. SHOP NOW >>

Liz Riden | Handcrafted leather goods that work in every woman’s wardrobe. SHOP NOW >>

Mamachic | The do-it-all scarf for the do-it-all woman. SHOP NOW >>

Bevy Goods | Ethically-made handbags that take you from day to night. SHOP NOW >>

Pure Colour Baby | Organic baby clothing and accessories handmade in Canada. SHOP NOW >>


Market45

50+ Ethical Fashion Companies to Support on Black Friday

For Black Friday last year, I wrote an article for The Huffington Post with a list of 50 ethical businesses to support on Black Friday.

This year, I’ve revised that list to bring you more options for shopping sustainably and ethically while supporting small businesses. Whether you choose to #OptOut of Black Friday this year or not, save this list for your holiday shopping — or even future shopping.

At the least, the perceived stress of the holiday season won’t be about whether you’re supporting slave labor and unethical manufacturing practices.

It’s fun to give — but it’s important to make sure that somewhere someone else isn’t paying for it.

 

factory45 owner shannon

 

Note! The brands with asterisks are companies that either came through the Factory45 accelerator program or were past clients of mine.

WOMENSWEAR

Brass | transparent manufacturing. less is more.

Cuyana | fewer, better things. superior quality.

* Eenvoud | minimalist & sustainable womenswear. made in NYC.

Green Line by K | sustainably-made yogawear.

Hackwith Design House | limited edition. short run. made in the USA.

La Fille Colette | day-to-night dresses, ethically made in the USA.

Nicole Lenzen | chic day to night womenswear. made in NYC.

Piece x Piece | luxury. salvaged fabrics. made in San Francisco.

Pima Doll | sustainable. less waste. made in Peru.

Prairie Underground | for independent women. made sustainably in Seattle.

Reformation | killer clothes that don’t kill the environment. made in LA.

Seamly | sustainable. versatile. made in Colorado.

StudyNY | seasonless. contemporary. made in Brooklyn.

Synergy Clothing | organic, fair labor womenswear. supports artisans in Nepal.

Vaute Couture | vegan. recycled fibers. made in NYC.

eenvoud

MENSWEAR

Apolis | socially motivated to empower communities.

Bluff Works | wash less. wrinkle free. made in NYC.

Brave Gentleman | for ethically handsome men.

Flint & Tinder | made in America & built to last.

Jed & Marne | family business + sustainable practices. made in Guatemala.

Peter Field | men’s accessories made in the USA.

Tuckerman & Co. | organic cotton buttondowns. made in New England.

apolis

UNISEX

* Be Kind Vibes | american-made apparel for the conscious adventurer.

Everlane | modern basics. radical transparency.

* Forest and Fin | screen-printed tees. non-toxic ink. handmade in Savannah.

Loomstate | organic & sustainable designer apparel.

NAU | outdoor apparel made from sustainable materials.

Victor Athletics | organic, vintage-inspired athletic wear. made in the USA.

PACT Apparel | organic cotton. socks, underwear & basics.

Zady |a lifestyle destination for conscious consumers.

victor1

CHILDRENSWEAR

Aventyr kidswear | unisex, eco-friendly kidswear. made in the USA.

* Citizen Smalls | sustainable, soft, modern kids apparel. made in the USA.

* Cuckoo Children’s Co. | sustainable children’s clothing. made in North Carolina.

Dhana | organic, fair trade fabric. low impact dyes.

* Noble Carriage | organic cotton baby goods.

* Petite Marin | upcycled heirloom children’s products. made in California.

* Princess Awesome | gender-busting girls clothes. made in the USA.

* Ruth & Ragnar | online store selling colorful 100% organic cotton kidswear.

* Wildly Co. | ethically made, family-owned childrenswear. made in the USA.

* Wynn Ruby | online children’s boutique supporting small businesses + handmade.

WildlyCo

DENIM

* Alter UR Ego | blue jeans for men and women in wheelchairs. made in North Carolina.

Gamine | selvedge denim dungarees. american-made.

Imogene + Willie | husband / wife team making blue jeans in Nashville.

Noble Denim | responsibly-made jeans. makers of quality.

Raleigh Denim | old-school denim crafters. made in the USA.

gamine-2-jpeg

FOOTWEAR

* Bhava | cruelty-free. conscious. vegan.

Nisolo | handmade. ethically-sourced leather.

Sseko Designs | sandals that empower & employ women.

Veja | transparently-made sneakers from organic, fair trade materials.

Nisolo_Shoes_Fall_2013_36.jpg-800x358

ACCESSORIES

* Activyst | athletic bags that fund girls’ sports worldwide.

* Alesya Bags | responsibly-sourced leather goods made in the USA.

* Fair Seas Supply Co. | round, organic beach towels. made in California.

Hera By Day | handcrafted turbans for the modern bohemian.

* Mamachic | the do-it-all accessory for the do-it-all-mama.

Malena | ethical goods that tell a story and empower people worldwide.

MULXIPLY | fair trade. artisan craftsmanship. made in Nepal.

Looptworks | repurpose excess textiles into new products.

Project Repat | upcycle your memorable t-shirts into a blanket. made in the USA.

Raven + Lily | ethical fashion brand dedicated to empowering women worldwide.

sarah oliver handbags | handmade bags, employing senior citizens.

Stone + Cloth | canvas bags provide scholarships to students.

Sword & Plough | recycled military fabric upcycled into bags. made by veterans.

The Giving Keys | made from repurposed materials in Los Angeles.

Wild Mantle | hooded scarves. handwoven with sustainable materials.

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Photos courtesy of Eenvoud, Apolis, Victor Athletics, Wildly Co., Gamine, Nisolo & Mamachic.

50 Ethical Businesses to Support on Black Friday

Shopping on Black Friday has become an American institution. In 2013, consumers spent $12.3 billion dollars on Thanksgiving and Black Friday combined, according to USA Today. And the average American spent $407 throughout the entire weekend.

While the ‘anti Black Friday’ movement has been adopted by some, most consumers still welcome the (fake) discounts, post-Thanksgiving tradition, and official call-to-action for holiday shopping. Big box America jams the front pages of Google just as shoppers jam their parking lots.

Last year, I proposed 50 things to do instead of participating in Black Friday. And while I stand behind those consumers who choose to opt out, I also realize that most small businesses and socially-conscious brands can’t abandon Black Friday and close down shop for the day. Doing so would be the equivalent of saying “no” to a big boost in sales and missing out on the heightened buying behavior that Black Friday ignites.

When the consumer is ready and willing to pull out his wallet can a small business owner afford to take a moral stand? Not always.

As consumers, we possess the free will to choose whether or not we shop on this particular day. But instead of drawing a hard line and saying “don’t shop,” there is another option.

Support brands that deserve your dollars — more than Wal-Mart or Best Buy does (yeah, I said it). Small businesses are the ones that keep our towns, communities and local economies running, and even better, they’re often the businesses that practice transparent, ethical and responsible business practices that are embedded into their business models.

If you’re going to shop on Friday, why not choose quality, craftsmanship and durability over cheap, imported and disposable. It’s clear by now that our relationship to fashion has some dangerous implications, but we can all start creating a solution in the way that we shop this holiday season.

Below is a list of 50 apparel brands that believe in ethics, sustainability and transparency. I’ve divided them into categories, depending on what you’re looking for, and most will be offering sales on Friday with the rest of big-box America. Imagine the effect that $12.3 billion could have on these small businesses, all of which pay their workers a fair and living wage.

Your Black Friday dollars make a statement about who you are and what you believe. What will yours be? twitter-bird-light-bgs1

Womenswear

Reformation | killer clothes that don’t kill the environment. made in LA.

Cuyana | fewer, better things. superior quality.

Green Line by K | timeless. organic. made in Massachusetts.

Vaute Couture | vegan. recycled fibers. made in NYC.

Nicole Lenzen | chic day to night womenswear. made in NYC.

Piece x Piece | luxury. salvaged fabrics. made in San Francisco.

StudyNY | seasonless. contemporary. made in Brooklyn.

Hackwith Design House | limited edition. short run. made in the USA.

Seamly.co | sustainable. versatile. made in Colorado.

Brass | transparent, honest fashion. made in China.

Pima Doll | sustainable. less waste. made in Peru.

Amour Vert | buy a tee, plant a tree. made in San Francisco.

Prairie Underground | for independent women. made sustainably in Seattle.

 

Menswear

Peter Field | men’s accessories made in the USA.

Tuckerman & Co. | organic cotton buttondowns. made in New England.

Apolis | socially motivated to empower communities.

Brave Gentleman | for ethically handsome men.

Flint & Tinder | made in America & built to last.

Bluffworks | wash less. wrinkle free. made in NYC.

Ministry of Supply | performance workwear. transparent manufacturing.

 

Mens & Womens

Forest and Fin | screen-printed tees. non-toxic ink. handmade in Savannah.

PACT Apparel | organic cotton. socks, underwear & basics.

Appalatch | all-purpose knitwear. made in the USA.

Loomstate | organic & sustainable designer apparel.

NAU | outdoor apparel made from sustainable materials.

 

Childrenswear

Noble Carriage | organic cotton baby goods.

Kallio | vintage kids fashion. made in NYC.

Aventyr kidswear | unisex, eco-friendly kidswear. made in the USA.

Dhana EcoKids | organic, fair trade fabric. low impact dyes.

My Little Adel | handmade children’s accessories.

 

Denim

Gamine | selvedge denim dungarees. american-made.

Noble Denim | responsibly-made jeans. makers of quality.

Eva & Paul | organic. fair trade. made in the USA.

Raleigh Denim | old-school denim crafters. made in the USA.

 

Footwear

Bhava | cruelty-free. conscious. vegan.

Nisolo | handmade. ethically-sourced leather.

Sseko Designs | sandals that empower & employ women.

Rekixx | 100% recyclable. landfill-free sneaker.

 

Accessories

Sword & Plough | recycled military fabric. upcycled into bags.

Wild Mantle | hooded scarves. handwoven with sustainable materials.

Activyst | athletic bags that fund girls’ sports worldwide.

Hera By Day | handcrafted turbans for the modern bohemian.

MULXIPLY | fair trade. artisan craftsmanship. made in Nepal.

Looptworks | repurpose excess textiles into new products.

Stone + Cloth | canvas bags provide scholarships to students.

lallitara | vintage saris. one-of-a-kind products.

sarah oliver handbags | handmade bags, employing senior citizens.

 

Thrifted

Twice | second-hand name brands.

ThredUp | online consignment shop.

Poshmark | shop the closets of women across America.

There are so many more awesome brands practicing honest and ethical business — this is by no means an exhaustive list. It’s simply meant to help you get started. Happy holiday, everyone.