Here’s an all-too-common frustration I hear from new entrepreneurs who don’t have a fashion background:
“There are just too many fabric options — it gives me complete decision paralysis.”
One of the first obstacles to overcome as a new fashion brand is how to determine the fabric you need for your product(s).
It is completely normal to feel overwhelmed by the tens of thousands of fabric options to choose from.
You may decide on the fiber you want to use, but you don’t know if it should be a knit or a woven.
You may know that you want an organic cotton jersey knit, but you don’t know which weight you need.
Then there’s the confusion of ounces versus grams, depending on which country you’re sourcing from.
No wonder fabric sourcing is the very first module of the Factory45 accelerator program — it’s usually the part of the process that takes the longest!
So in today’s video, I’m sharing a quick and easy hack to start determining the fabric you need — and you don’t even need to leave your house (unless you want to).
I want you to feel empowered to tackle fabric sourcing head-on and overcome the paralysis of “too many options.”
Just this little exercise can help create some clarity around fabric and prove that even a beginner can successfully source fabric for her fashion brand.
Click the play button below to watch this short video!