Here’s a mistake I see happening in the fashion startup space all. the. dang. time.

The designer spends months sourcing fabric, getting samples / patterns made and interviewing production partners.

Until finally, their supply chain is set up and they’re ready to launch.

Except for one little problem…

They don’t have an audience to launch to.

In all of those months of product development, they forgot to do any pre-launch marketing.

And do you know what happens when you launch a fashion brand without any pre-launch marketing?

You don’t make many sales.

It is imperative that you put in the work, months leading up to your launch, so that you have an audience of customers to sell to.

And that’s what we’re going to cover in this week’s Live Show on Thursday, Sept. 23 at noon ET / 9am PT.

build a following

I always tell my Factory45 entrepreneurs, “You can’t launch to crickets!” Make sure you’re not making this common (and potentially brand ending) mistake yourself.

As always, there are two ways to tune in on Thursday at noon ET / 9am PT:

  1. Join our Facebook group here.
  2. Stream on YouTube here.

See you on Thursday!


Did you miss last week’s episode of Factory45 Live about the five things you need to do after you choose a production partner? You can watch the replay by clicking below!