
THE
THE
FACTORY
FLOOR
Sourcing, manufacturing & marketing tips to help you build a sustainable fashion brand.
TOP PICKS
What to Believe? 5 Myths About Starting a Fashion Brand
May 10, 2017/by ShannonThe Single Most Important Quality of an Entrepreneur
January 27, 2016/by ShannonThe Reason New Designers Get a Bad Rep
March 18, 2015/by Shannon6 New Innovative Fabrics for Sustainable Fashion
November 12, 2014/by ShannonApplications to Factory45
are now open!
When should you launch your fashion brand?
It’s the golden question, because we never feel truly ready. Take this quiz to find out how much more prep time you should take before you launch!


How to Create a Fashion Brand that People Will Buy





HAVE WE MET?
I’m Shannon Lohr, the founder of Factory45
For the past five years, I’ve worked with hundreds of new designers to launch or grow their brands in a way that’s better for people and planet.
I’m a bi-coastal educator, writer, speaker and advocate for sustainable fashion. When I’m not behind my computer screen, you can find me hanging out with my husband and son — and traveling as often as possible.
HAVE WE MET?
I’m Shannon Lohr, the founder of Factory45
For the past five years, I’ve worked with hundreds of new designers to launch or grow their brands in a way that’s better for people and planet.
I’m a bi-coastal educator, writer, speaker and advocate for sustainable fashion. When I’m not behind my computer screen, you can find me hanging out with my husband and son — and traveling as often as possible.
TOP CATEGORIES
THE PROGRAM
Work With Me
Factory45 is a six-month online mentorship program that takes your sustainable fashion brand from idea to launch. We work together to source fabric, find a manufacturer and raise money to fund your first production run.
Applications only open once a year in May — until then, I have more resources for you below. Don’t wait to get started!
THE PROGRAM
Work With Me
Factory45 is a six-month online mentorship program that takes your sustainable fashion brand from idea to launch. We work together to source fabric, find a manufacturer and raise money to fund your first production run.
Applications only open once a year in May — until then, I have more resources for you below. Don’t wait to get started!
