Please describe your business after Factory45.
I’m so incredibly proud of how far ODM/ODC has come, and especially excited for what we have planned in the future.
During Factory45 we were in the process of producing our own t-shirts from scratch. Our t-shirt was originally going to be made at a factory that supported sustainable production, here locally in Brooklyn. We ordered sample fabric from an organic cotton supplier in Texas, got to work on producing a sample tee and were happy with the end result but it didn’t scream perfection.
With a deadline on securing the trademark looming, instead of going back to the drawing lines, we decided to partner up with Groceries Apparel, a sustainable basics company based out of LA that makes all products at their own factory. They sell wholesale, will take out all their tags and sew yours in which seemed like an easier option for us with a time crunch, especially seeing as they had a perfect white tee which was similar to what we had envisioned.
After we ordered our tees, we had to figure out the finishing pieces and how to remain sustainable throughout the rest of the process. From screen-printers to tag production and finding a local seamstress, we’ve been monitoring the supply chain and ensuring everything is done with the proper ODM/ODC standards, sharing all we find with our customers along the way.
While something like printing a t-shirt sounds easy, we learned it was anything but, especially while ensuring sustainability and ethical practices along the way. While it took longer than expected, I’m so happy and proud with our final t-shirt and are extremely excited about future production.
As we grow, our goal for ODM/ODC this year is to partner with bigger companies and see if we can create sustainable collaborations. I personally hate wearing a company that doesn’t value sustainable and ethical production, so it’d be cool to see if we could influence them in any way and work on a sustainable edition. While we’d love to have jeans eventually in our capsule collection, sustainable denim is probably the most complicated there is, seeing as denim production is incredibly wasteful. I thought why not reach out to a company that already has the denim part down, but maybe needs a little work on the sustainable front. I recently reached out to a huge denim brand with a pitch deck for the perfect ODM/ODC edition jeans…They have the marketing influence and power to sell, we have the sustainable brand and knowledge on eco-friendly
production. Let’s see what they say!
In addition to partnering with other companies, we’re going to continue with production of statement tees, probably collaborating with Groceries Apparel again all while slowly getting back to producing our own products from scratch for the mini collection.
It’s an incredible learning process that teaches us something new every single day… It’s what keeps me sane, especially being a full-time model in the fashion industry. After hearing how bad the industry is for our environment and for a lot of the people who make our clothes, I wanted to quit. Now I can still model and use all the connections I’ve made these past six years and make a change for the better. Plus, I’m running a business with my mom and that’s a pretty special bond to have!