What is your product(s)?
We make products that make women’s lives easier. Our first product, The Leona Tote, transitions easily between a tote and a backpack.
I started GTFO for several reasons. I’m a designer and a maker and I wanted to create intentionally-designed products that hopefully improved and simplified the lives of those who use them. I was also horrified at how fast fashion promoted deplorable wage practices and contributed significantly to the degradation of the planet. I saw an opportunity to join a growing number of small companies combatting these issues and build a company that acted responsibly in the world.
These are our commitments thus far:
1. Fair Wages: Everything is made either in house or with production partners in Los Angeles who pay their employees from minimum wage up to 30% above minimum wage. It’s not ideal, but it’s a start.
2. Sustainability: We use materials that are sustainable. So far, these materials include:
• Waxed canvas (that does not use environmentally-damaging fluoropolymers or formaldehyde)
• Dead stock
3. Engagement: As a woman-owned business, 5% of all profits will go to support organizations that empower women. The first production run supported Emily’s List, which aims to help Pro-Choice, Democratic women get elected to office.