Tell us about your company.
Novel Supply Co. is minimalistic, casual and comfy apparel for the urban adventurer. The everyday guy or girl with that laid back style but likes to hit the trails on their days off. I have designed a crewneck sweatshirt, a tee and a muscle tank that fit both guys and girls. There are three separate options for the crew, tee and muscle tank:
1. no logo or graphic for the minimalist
2. with logo for the enthusiast
3. with featured artist graphic for the novelist
Local & Social: My line is designed and crafted right here in Vancouver where workers are paid fair wages and working in safe conditions.
Conscious Fabric: The fabric I am using is hemp and organic cotton. After having done a lot of research on sustainable fabrics, I realized that natural and organic was the way to go.
It doesn't shed tiny plastic fibres into our water systems and if it did ever end up in a landfill, it would biodegrade unlike synthetics. Hemp requires little water to grow and no pesticides or chemicals. Organic cotton is grown from non-genetically modified plants and is grown without pesticides or chemicals as well. I source my fabric from a company in the USA that uses mostly ocean freight shipping, which is the most environmentally-friendly way to ship goods from around the world.
Screen Printing & Natural Dyes: I am using water-based inks for screen printing and natural dyes to dye my garments.