What were some big or small milestones that you hit after going through Factory45?
We were not able to find existing plaid fabric that fit our style and brand, so we decided to create our own custom designed fabric from scratch. It was a long road to conquer this big milestone, but definitely one that was worth the time and effort, especially after hearing “no” so many times. The launch of our website was another key milestone that felt really good to hit. Rather than crowdfunding, we decided to launch pre-sales on our website to help fund the first production run. Overall though, a milestone that really stands out is simply doing what many said couldn’t be done. We were constantly being told what we were trying to create was too difficult and would be much easier and cheaper if we weren’t stuck on eco-friendly fabric, or told the sustainable materials we wanted did not exist in the quantities we required.