What were some big or small milestones that you hit after going through Factory45?
The biggest milestone I hit after going through Factory45 is that I successfully funded my Kickstarter with a goal of $15k and realizing this is really just the beginning for my brand. The Kickstarter ended up being much less about the money raised for me and much more about getting my product in front of more people and learning how to scale my business. We are just about to ship our Kickstarter product out to our backers and I am already implementing learning from this production run into our plans for future product launches. I can’t wait for my backers to get our product and get feedback from them. I’m excited to see how my brand is able to spread from word of mouth now that I actually have a customer base! Of course, now that I’ve been through Factory45, I also understand the value of building an audience through organic marketing, but having a base of loyal customers that I gained in my Kickstarter is something that I am really excited about.