How to start a sustainable
fashion brand

Factory45 provides a step-by-step roadmap to launch your clothing business and the support to make it happen.

How to start a sustainable
fashion brand

Factory45 provides a step-by-step roadmap to launch your clothing business and the support to make it happen.

So, you want to start a sustainable fashion brand that’s ethically manufactured and eco-friendly.

The question is: Where do you start?

Here’s the thing to remember when you’re first starting out in the sustainable fashion space: there are ways to test the market, raise money upfront and get customers before you even produce any inventory.

That’s right, customers first, money second and production third.

This is truly the most sustainable way to start a product-based business because you’re not creating anything before you know you have customers to sell to.

And this is the strategy we’ve been teaching through Factory45 since 2014.

WHAT’S INCLUDED

Factory45 takes brands from idea to launch with:

Supplier databases with partners who work with small brands

A support network of entrepreneurial peers

An individualized roadmap with checklists and tools along the way

A personal consultant and Alumni Mentor

Lifetime access to the program after it ends

The #1 launch strategy to minimize risk and test the market

Meet Shannon, Founder and CEO of Factory45

Hi! I’m Shannon Lohr, sustainable fashion advocate and founder of Factory45 — the business school for fashion entrepreneurs.

Since 2014, I’ve helped startups all over the globe launch their sustainable apparel & accessories brands the right way from the start.

Through Factory45, we work together to source fabric, set up production and build an audience of customers — in the most time efficient and cost-effective way possible.

WHAT ALUMNI SAY

Factory45 provides the tools and personalized support to help entrepreneurs launch their sustainable fashion brands

“I consider Factory45 the backbone of our business. This highly organized yet malleable program has been central to the creation, launch and continued growth of Jai-Dee.”

KATH HARTSELL
Founder of Jai-Dee Dancewear

“If I had tried to launch my company on my own, I would still probably be in the research phase. But thanks to Shannon and Factory45…
I created a responsibly sourced women’s capsule collection and launched a successful Kickstarter campaign (raising almost $90K) in under six months.”

CARA BARTLETT
Founder of VETTA

“The most valuable thing about Factory45 is that it’s actually worth the cost. Often times you find yourself paying for resources or programs that leave you in the same situation from where you started, but I can honestly say Factory45 is worth every penny.”

STANLEY RAMEAU
Founder of Paul Rameau