Meet the Inaugural Class of Factory45: Part II

perrellis-thumbnail jpegJON & ALEXANDER PERRELLI | DINOSAURUS

Brooklyn, NY

Jon and Alexander are two brothers who have been building a brand that makes science fun for kids. Through a dinosaur-inspired storyline and products that transform kids’ imaginations, the Perrelli’s are committed to zero plastics and made in the USA production. We’ll be working together to streamline their prototypes, set up an efficient supply chain, and explore marketing strategies through wholesale and e-commerce.


Heidi-thumbnail jpegHEIDI MCKENZIE | ALTER UR EGO

Mt. Sterling, KY

When Heidi was 21 years old she was in a car accident that left her paralyzed from the waist down. In the past few years, she has been a driving force for other young women with disabilities and has realized there is a way to make life easier (and more fashionable) for herself and her peers. She will be creating prototypes, setting up a supply chain, and building an online store that will be  the first of its kind.


lara-thumbnailLARA NEECE | FOREST & FIN

Savannah, GA

Lara has a successful brand on Etsy that she has grown slowly and steadily based on consumer demand. Her business model clearly aligns with the values behind Factory45, and we’ll be working together to scale her production and expand her line into other pieces, namely a wrap skirt. Lara is an adventurer at heart, smart entrepreneur and artistic creative.




Berkeley, CA

Sharon is the most experienced entrepreneur in the group, having previously launched and sold a successful handbag company. This time around, she is reiterating with sustainability in mind by creating a line of leather bags from repurposed and recycled materials. Sharon’s experience in the industry will be an asset as she continues to navigate a new entrepreneurial path.


Jenn Lak thumbnail jpegJENNIFER LAK | BLU VERDE

Clearwater, FL

Jenn is an executive in the spa industry who has found a hole in the market that she wants to fill. She has been holding onto a vision for her company for years and now feels ready to make it happen. With a strong business background and experience working and leading groups, she’ll be a valuable asset to the Factory45 dynamic. In the next six months, Jenn will finalize her prototypes, design her brand, and create a strategy for going to market through wholesale and direct-to-consumer.


If you missed Part I of the Factory45 introductions you can meet everyone else here.