“25 thousand dollars?!”
My friend nearly spilled her glass of wine across the table.
“How is that possible?” she asked, mouth agape.
I was out for drinks on Monday night with a couple of friends — one of whom is in the fashion industry and the other who isn’t.
“Yep, we were quoted $25,000 to be featured in one blog post with three product photos and 500 words of text,” my friend, who runs a womenswear brand, went onto explain.
I have to admit that even I was shocked by that price tag.
For small businesses who are doing the best they can with the resources they’ve got, the world of fashion blogging can be very intimidating.
How much should I expect to pay?
Do I give them the product and a fee on top of that?
Is it going to be worth it?
Being a fashion blogger is big business these days, but it doesn’t mean there aren’t affordable opportunities for smaller brands.
On Factory45 LIVE with the founders of Trendly we talk about what you really need to know about working with fashion bloggers.
Trendly is an app that connects influencers (like fashion bloggers) with authentic brands (like yours) that have social missions.
Pretty perfect, right?
So I wanted to bring Michael into the community so he can answer your questions about sponsored content, collaborations with bloggers and realistic expectations.
It’s true that just one Instagram post with the right influencer can skyrocket your revenue in a day.
It can also help grow your own social media following and get you on the radar of some of the bigger fashion bloggers in your niche.
But it can also be really hard to know which opportunity is worth investing in.
If you’ve dipped your toe into the blogger world but still haven’t quite figured it out or if it’s something you’ve been wondering about, then you can now listen to a recording to the interview.
Watch it for free HERE.
If you know someone who would benefit from watching this interview on Factory45 LIVE, please share this link with them.
P.S. The next Factory45 LIVE will be with Lorraine Sanders, founder of Spirit of 608 on Wednesday, October 19th so mark your calendars : )