Candace Johnson

What is your product(s)?

I create casual work clothes for women. The clothes are made locally and with eco-friendly fabrics.

Where were you with your idea or business before joining Factory45?

When I joined Factory45 I knew that I wanted to have my own fashion brand. Factory45 helped me determine who my target audience is, what type of products they need, and how to market my product. Before joining Factory45, I was unsure of my purpose and career path. The idea of starting a business excited and motivated me. I joined Factory45 because I recognized that this program would help to turn my dream into a reality.

How did joining Factory45 help you?

Factory45 gave me a greater understanding of the business of fashion and entrepreneurship. I learned step-by-step how clothing is made and marketed. I also learned about outsourcing and how to build relationships with fabric stores, pattern-makers, and bloggers.

In your opinion, what is the most valuable thing about Factory45?

There are many things that are valuable about Factory45. I loved the pre-launch content, fabric and manufacturer lists, and being able to ask Shannon questions. However, if I had to choose one aspect of the program I would pick the community. I met great friends through Factory45 that I am able to collaborate with on events and receive advice from.

What were some big or small milestones that you hit after going through Factory45?

After going through Factory45, I was able to sell my products to individuals nationwide, attend speaking engagements, host networking events, and receive press coverage!

Please describe your business after Factory45.

925 Babe is thriving! In addition, to making casual work clothes for women, we are connecting women and men to job recruiters and providing a safe place for all people to talk about their experiences in corporate America.