How the Founder of Sotela Raised Over $20,000 to Start a Womenswear Brand

Many of you know Hanna Baror-Padilla, who is one of my past Factory45 entrepreneurs and is now the founder of a womenswear brand called Sotela.

Hanna is a prime example that you don’t have to have thousands of dollars sitting in the bank nor endless amounts of free time to launch a clothing brand.

In fact, while Hanna was preparing to launch her clothing company through Kickstarter this year, she was working a full time job and commuting two hours each way.

I’ll never forget meeting her for brunch in L.A. last spring and hearing about the ungodly hour she would wake up every morning to go to work and then the equally ungodly hour she would get home from work.

Hanna is proof that if you want something bad enough, then you find a way to make time for it.

So, after a year of saving up money and dedicating her nights and weekends to building her campaign, Hanna launched Sotela with a Kickstarter this past May.

And she raised over $20,000 to fund her first production run.

As much as I can tell you how great crowdfunding is and how I know that it’s the very best option for you to launch your brand, I wanted to bring Hanna in to tell you about her own experience.

In this interview for Factory45 LIVE, Hanna and I talked about:

  • How she went from simply having an idea to actually getting started.
  • Why she chose Kickstarter as her launch platform and the other methods of raising money that she considered.
  • What she did to initially prepare for her campaign and how long she prepared for.
  • The strategies she attributes to the success of her Kickstarter.
  • What life looks like for her now… and more.

If you even have the slightest feeling that you think you might want to run a Kickstarter campaign someday, then you’ll hugely benefit from hearing the personal experience of someone who has done it before.

Watch the recording here.

 

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